Brandwave

How popular isExercism in search?

In September 2026, there were an estimated 60.5K branded searches for Exercism worldwide which is down 18.2% over the last 12 months. Exercism holds 7.2% estimated Share of Search among online coding platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. freeCodeCamp44.1%
  2. DataCamp24.1%
  3. Codecademy19.8%
  4. Exercism7.2%
  5. Scrimba4.9%
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Which online coding platforms compete with Exercism?

Exercism against online coding platforms worldwide, by month

Share of Search by month for freeCodeCamp, DataCamp, Codecademy, Exercism, Scrimba. The figures are in the table below the chart.

View monthly share of search table
MonthfreeCodeCampDataCampCodecademyExercismScrimba
Oct 202526.9%22%40.2%6.6%4.4%
Nov 202526.1%26.1%39%5.2%3.5%
Dec 202531.4%20.9%38.3%5.2%4.2%
Jan 202632.9%17.9%40.2%5.4%3.6%
Feb 202628.8%19.2%43%5.8%3.2%
Mar 202633.8%15.1%41.3%6.8%3%
Apr 202639.6%21.6%26.5%8%4.4%
May 202642.3%23.1%23.1%6.9%4.6%
Jun 202643.4%23.7%19.4%8.7%4.8%
Jul 202645.3%20.3%20.3%9.1%5%
Aug 202643.4%23.7%19.4%8.7%4.8%
Sep 202644.1%24.1%19.8%7.2%4.9%
  1. Held 1st. 368K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.DataCamp

    24.1%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Codecademy

    19.8%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Exercism

    7.2%

    Held 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  5. 5.Scrimba

    4.9%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Exercism and its closest rivals

How has branded search demand for Exercism changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Exercism worldwide fell from 74K to 60.5K.
  • Across the 12 months ending September 2026, Exercism’s estimated Share of Search among online coding platforms worldwide increased from 6.6% to 7.2%.
  • Across the 12 months ending September 2026, Exercism’s estimated Share of Search among online coding platforms worldwide peaked at 9.1% in July 2026 and was lowest at 5.2% in December 2025.

How did search popularity change for online coding platforms worldwide in September 2026?

  1. In September 2026, freeCodeCamp gained estimated Share of Search among online coding platforms worldwide, from 43.4% to 44.1%.

  2. In September 2026, Exercism lost estimated Share of Search among online coding platforms worldwide, from 8.7% to 7.2%.

  3. Estimated monthly branded searches for Codecademy worldwide fell 63.3% over 12 measured months, from 450K to 165K in September 2026.

  4. Estimated monthly branded searches for DataCamp worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

  5. Estimated monthly branded searches for Scrimba worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How is Exercism measured?

Brandwave collects information about searches that people make online using Exercism’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • exercism

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How the Brand Demand Index is measured

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Is Exercism your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.