How popular isEtude in search?
In September 2026, people searched for Etude by name about 480 times worldwide, a 50% increase from the previous year. These searches made up 1.4% of all global flute brand searches, placing Etude eighth out of ten brands. These are worldwide searches for English-language branded terms.
Yamaha51.9%
Muramatsu17.2%
Jupiter8.3%
Pearl Flutes6.9%
Amadeus5.4%
Gemeinhardt4.6%
Altus2.1%
Etude1.4%
Jean Paul1.1%- Mendini1.1%
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Which flute brands compete with Etude?
Share of searches by month for Yamaha, Muramatsu, Jupiter, Pearl Flutes, Amadeus, Gemeinhardt, Altus, Etude. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yamaha | Muramatsu | Jupiter | Pearl Flutes | Amadeus | Gemeinhardt | Altus | Etude | Jean Paul | Mendini |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.8% | 21% | 7.4% | 9% | 7.4% | 4% | 2.7% | 0.99% | 0.65% | 0.99% |
| Nov 2025 | 50.3% | 20.3% | 6.7% | 8.1% | 5.3% | 4.4% | 2.4% | 0.89% | 0.72% | 0.89% |
| Dec 2025 | 52% | 17.2% | 6.9% | 8.3% | 5.5% | 4.6% | 2.5% | 1.1% | 0.75% | 1.1% |
| Jan 2026 | 48.1% | 19.5% | 6.2% | 7.8% | 7.8% | 5.2% | 2.9% | 1.3% | 0.55% | 0.84% |
| Feb 2026 | 49.2% | 19.9% | 5.3% | 8% | 8% | 4.3% | 2.4% | 0.86% | 0.7% | 1.3% |
| Mar 2026 | 46.6% | 23% | 6% | 7.5% | 7.5% | 4.1% | 2.8% | 1% | 0.53% | 1% |
| Apr 2026 | 47.3% | 23.3% | 5.1% | 7.7% | 7.7% | 4.2% | 2.8% | 0.83% | 0.45% | 0.67% |
| May 2026 | 45.9% | 25.8% | 5.9% | 7.4% | 5.9% | 4% | 2.7% | 0.99% | 0.53% | 0.81% |
| Jun 2026 | 44.4% | 24.9% | 5.9% | 7% | 8.8% | 3.7% | 2.6% | 1.2% | 0.62% | 0.95% |
| Jul 2026 | 48.2% | 19.1% | 6.4% | 7.6% | 7.6% | 4% | 4% | 1.3% | 1% | 0.84% |
| Aug 2026 | 51.8% | 17.2% | 8.3% | 6.9% | 5.4% | 4.6% | 2.5% | 1.4% | 0.92% | 1.1% |
| Sep 2026 | 51.9% | 17.2% | 8.3% | 6.9% | 5.4% | 4.6% | 2.1% | 1.4% | 1.1% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.9% | 18.1K | 0% | +0.1 points | |
| 2, held 2nd | 17.2% | 6K | 0% | 0 points | |
| 3, held 3rd | 8.3% | 2.9K | 0% | 0 points | |
| 4, held 4th | 6.9% | 2.4K | 0% | 0 points | |
| 5, held 5th | 5.4% | 1.9K | 0% | 0 points | |
| 6, held 6th | 4.6% | 1.6K | 0% | 0 points | |
| 7, held 7th | 2.1% | 720 | -18.2% | -0.5 points | |
| 8, held 8th | 1.4% | 480 | 0% | 0 points | |
| 9, moved from 10th to 9th | 1.1% | 390 | +21.9% | +0.2 pointsmoved from 10th to 9th | |
| 10, moved from 9th to 10th | 1.1% | 390 | 0% | 0 pointsmoved from 9th to 10th |
1.
Yamaha51.9%
Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
17.2%
Held 2nd. 6K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Jupiter8.3%
Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
6.9%
Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Amadeus5.4%
Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
4.6%
Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Altus2.1%
Held 7th. 720 estimated branded searches, -18.2% vs prior month. Share -0.5 points.
8.
Etude1.4%
Held 8th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
1.1%
Moved from 10th to 9th. 390 estimated branded searches, +21.9% vs prior month. Share +0.2 points.
10.Mendini
1.1%
Moved from 9th to 10th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Etude and its closest rivals
Every comparison with Etude
9 comparisons
How has branded search demand for Etude changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Etude worldwide rose from 320 to 480.
- Across the 12 months ending September 2026, Etude’s share of searches among flute brands worldwide held steady, from 0.99% to 1.4%.
How did search popularity change for flute brands worldwide in September 2026?
6 changes
Yamaha’s share of searches among flute brands worldwide has gained ground for 3 months in a row, from 44.4% to 51.9% in September 2026.
Jupiter’s share of searches among flute brands worldwide has gained ground for 3 months in a row, from 5.9% to 8.3% in September 2026.
Gemeinhardt’s share of searches among flute brands worldwide has gained ground for 3 months in a row, from 3.7% to 4.6% in September 2026.
In September 2026, Jean Paul rose from 10th to 9th among flute brands worldwide.
In September 2026, Mendini fell from 9th to 10th among flute brands worldwide.
Estimated monthly branded searches for Etude worldwide rose 50% over 12 measured months, from 320 to 480 in September 2026.
How are Etude’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Etude’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- etude flute
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Is Etude your brand?
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