How popular isDolin?
In September 2026, people searched for Dolin by name about 5,400 times worldwide, about the same as the previous year. These searches made up 2.4% of all global vermouth brand searches, placing Dolin seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about vermouth brands, Dolin appeared in all answers and was the third most recommended of the seven.
Dolin is the seventh most searched of 7 competitors and the third most recommended in AI answers.
LilletShare of searches 59.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
Noilly PratShare of searches 14.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
CarpanoShare of searches 11.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
MartiniShare of searches 6.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
DolinShare of searches 2.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top vermouth brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dolin appeared in all five answers. Dolin is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Carpano5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cocchi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Dolin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Martini4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Noilly Prat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cinzano2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Lillet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about vermouth brands
5 answers
Asked ChatGPT
“Which vermouth should I buy?”
Asked ChatGPT
“What are the best vermouth brands?”
Asked ChatGPT
“What's the best sweet vermouth for a Negroni?”
Searched Google, AI Overview
“sweet vermouth”
Searched Google, AI Overview
“vermouth brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Which vermouth brands compete with Dolin?
Share of searches by month for Lillet, Noilly Prat, Carpano, Martini, Cinzano, Cocchi, Dolin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lillet | Noilly Prat | Carpano | Martini | Cinzano | Cocchi | Dolin |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.6% | 13.2% | 9.1% | 5.9% | 2.6% | 1.8% | 1.8% |
| Nov 2025 | 63.2% | 15.6% | 8.8% | 5.7% | 2.5% | 2.1% | 2.1% |
| Dec 2025 | 64.5% | 15.9% | 7.4% | 5.8% | 2.6% | 1.7% | 2.1% |
| Jan 2026 | 65% | 13.1% | 8.5% | 5.9% | 3.2% | 1.7% | 2.6% |
| Feb 2026 | 64.3% | 12.9% | 10.2% | 5.8% | 2.6% | 2.1% | 2.1% |
| Mar 2026 | 62.2% | 15.3% | 9.9% | 5.6% | 3.1% | 2% | 2% |
| Apr 2026 | 67.6% | 11.1% | 8.8% | 6.1% | 2.7% | 1.8% | 1.8% |
| May 2026 | 70.9% | 9.5% | 8.1% | 5.2% | 2.3% | 1.6% | 2.3% |
| Jun 2026 | 68.7% | 9.3% | 7.8% | 6.2% | 2.8% | 1.8% | 3.4% |
| Jul 2026 | 72.8% | 9.8% | 6.8% | 5.4% | 2.4% | 1.6% | 1.3% |
| Aug 2026 | 67.2% | 11.1% | 8.8% | 6.1% | 3.3% | 1.8% | 1.8% |
| Sep 2026 | 59.2% | 14.5% | 11.5% | 6.5% | 3.6% | 2.4% | 2.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.2% | 135K | -32.8% | -8 points | |
| 2, held 2nd | 14.5% | 33.1K | 0% | +3.5 points | |
| 3, held 3rd | 11.5% | 26.2K | 0% | +2.7 points | |
| 4, held 4th | 6.5% | 14.8K | -18.2% | +0.4 points | |
| 5, held 5th | 3.6% | 8.1K | -18.2% | +0.2 points | |
| 6, held 6th | 2.4% | 5.4K | 0% | +0.6 points | |
| 7, held 7th | 2.4% | 5.4K | 0% | +0.6 points |
1.
Lillet59.2%
Held 1st. 135K estimated branded searches, -32.8% vs prior month. Share -8 points.
14.5%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +3.5 points.
3.
Carpano11.5%
Held 3rd. 26.2K estimated branded searches, 0% vs prior month. Share +2.7 points.
4.
Martini6.5%
Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.4 points.
5.
Cinzano3.6%
Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share +0.2 points.
6.
Cocchi2.4%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share +0.6 points.
7.
Dolin2.4%
Held 7th. 5.4K estimated branded searches, 0% vs prior month. Share +0.6 points.
Compare popularity between Dolin and its closest rivals
Every comparison with Dolin
6 comparisons
How has branded search demand for Dolin changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dolin worldwide held steady at 5.4K.
- Across the 12 months ending September 2026, Dolin’s share of searches among vermouth brands worldwide increased from 1.8% to 2.4%.
- Across the 12 months ending September 2026, Dolin’s share of searches among vermouth brands worldwide peaked at 3.4% in June 2026 and was lowest at 1.3% in July 2026.
How did search popularity change for vermouth brands worldwide in September 2026?
6 changes
In September 2026, Noilly Prat gained share of searches among vermouth brands worldwide, from 11.1% to 14.5%.
In September 2026, Carpano gained share of searches among vermouth brands worldwide, from 8.8% to 11.5%.
In September 2026, Cocchi gained share of searches among vermouth brands worldwide, from 1.8% to 2.4%.
In September 2026, Dolin gained share of searches among vermouth brands worldwide, from 1.8% to 2.4%.
In September 2026, Lillet lost share of searches among vermouth brands worldwide, from 67.2% to 59.2%.
Estimated monthly branded searches for Martini worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are Dolin’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Dolin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- dolin vermouth
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Is Dolin your brand?
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