How popular isCommon App in search?
In August 2026, there were an estimated 1.8M branded searches for Common App worldwide which is down 55.3% over the last 11 months. Common App holds 54.1% estimated Share of Search among university application platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Common App54.1%UCAS44.3%
ApplyBoard0.8%
Studyportals0.8%
Coalition—
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Which university application platforms compete with Common App?
Share of Search by month for Common App, UCAS. The figures are in the table below the chart.
View monthly share of search table
| Month | Common App | UCAS | ApplyBoard | Studyportals | Coalition |
|---|---|---|---|---|---|
| Oct 2025 | 76.2% | 22.7% | 0.62% | 0.5% | — |
| Nov 2025 | 54.2% | 44.4% | 0.8% | 0.66% | — |
| Dec 2025 | 49.2% | 49.2% | 0.89% | 0.73% | — |
| Jan 2026 | 44% | 54.1% | 0.98% | 0.98% | — |
| Feb 2026 | 43.6% | 53.3% | 1.8% | 1.4% | — |
| Mar 2026 | 38.7% | 57.9% | 1.9% | 1.6% | — |
| Apr 2026 | 38.4% | 57.4% | 2.3% | 1.9% | — |
| May 2026 | 38.4% | 57.4% | 2.3% | 1.9% | — |
| Jun 2026 | 33.9% | 62% | 2% | 2% | — |
| Jul 2026 | 43.1% | 52.7% | 2.1% | 2.1% | — |
| Aug 2026 | 54.1% | 44.3% | 0.8% | 0.8% | — |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 54.1% | 1.8M | +232.7% | +11 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 44.3% | 1.5M | +122.9% | -8.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 0.8% | 27.1K | 0% | -1.3 points | |
| 4, held 4th | 0.8% | 27.1K | 0% | -1.3 points | |
| —, not measured this month | — | — | — | — |
54.1%
Moved from 2nd to 1st. 1.8M estimated branded searches, +232.7% vs prior month. Share +11 points.
2.
44.3%
Moved from 1st to 2nd. 1.5M estimated branded searches, +122.9% vs prior month. Share -8.4 points.
0.8%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -1.3 points.
0.8%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -1.3 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Common App and its closest rivals
How has branded search demand for Common App changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Common App worldwide fell from 4.1M to 1.8M.
- Across the 11 months ending August 2026, Common App’s estimated Share of Search among university application platforms worldwide decreased from 76.2% to 54.1%.
- Across the 11 months ending August 2026, Common App’s estimated Share of Search among university application platforms worldwide peaked at 76.2% in October 2025 and was lowest at 33.9% in June 2026.
How did search popularity change for university application platforms worldwide in August 2026?
4 changes
In August 2026, Common App overtook UCAS to take the highest estimated Share of Search among university application platforms worldwide, at 54.1%.
In August 2026, UCAS lost estimated Share of Search among university application platforms worldwide, from 52.7% to 44.3%.
In August 2026, ApplyBoard lost estimated Share of Search among university application platforms worldwide, from 2.1% to 0.8%.
In August 2026, Studyportals lost estimated Share of Search among university application platforms worldwide, from 2.1% to 0.8%.
How is Common App measured?
Brandwave collects information about searches that people make online using Common App’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- common app
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