Brandwave

How popular isCarwow in search?

In August 2026, there were an estimated 450K branded searches for Carwow worldwide which is up 22.3% over the last 11 months. Carwow holds 2.2% estimated Share of Search among used car marketplaces worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. AutoScout2436.2%
  2. CarGurus19.8%
  3. CarMax19.8%
  4. Carvana19.8%
  5. Cars.com2.2%
  6. Carwow2.2%
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Which used car marketplaces compete with Carwow?

Carwow against used car marketplaces worldwide, by month

Share of Search by month for AutoScout24, CarGurus, CarMax, Carvana, Cars.com, Carwow. The figures are in the table below the chart.

View monthly share of search table
MonthAutoScout24CarGurusCarMaxCarvanaCars.comCarwow
Oct 202542.5%19%19%15.6%2.1%1.7%
Nov 202545.9%16.8%16.8%16.8%1.8%1.8%
Dec 202540.8%18.3%18.3%18.3%2.5%2%
Jan 202642.4%19%19%15.5%2.1%2.1%
Feb 202642.4%19%19%15.5%2.1%2.1%
Mar 202641%18.3%18.3%18.3%2%2%
Apr 202636.2%19.8%19.8%19.8%2.2%2.2%
May 202636.2%19.8%19.8%19.8%2.2%2.2%
Jun 202639.2%17.6%21.4%17.6%2.4%1.9%
Jul 202637.7%16.9%20.6%20.6%2.3%1.9%
Aug 202636.2%19.8%19.8%19.8%2.2%2.2%
Sep 2026——————

  1. 1.AutoScout24

    36.2%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.CarGurus

    19.8%

    Moved from 4th to 2nd. 4.1M estimated branded searches, +22.1% vs prior month. Share +2.9 points.

  3. 3.CarMax

    19.8%

    Moved from 2nd to 3rd. 4.1M estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Carvana

    19.8%

    Moved from 3rd to 4th. 4.1M estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Cars.com

    2.2%

    Held 5th. 450K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Carwow

    2.2%

    Held 6th. 450K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

Compare search popularity between Carwow and its closest rivals

How has branded search demand for Carwow changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Carwow worldwide rose from 368K to 450K.
  • Across the 11 months ending August 2026, Carwow’s estimated Share of Search among used car marketplaces worldwide held steady, from 1.7% to 2.2%.

How did search popularity change for used car marketplaces worldwide in August 2026?

  1. In August 2026, CarGurus overtook CarMax to rank 2nd among used car marketplaces worldwide, at 19.8%.

  2. In August 2026, AutoScout24 lost estimated Share of Search among used car marketplaces worldwide, from 37.7% to 36.2%.

  3. In August 2026, CarMax lost estimated Share of Search among used car marketplaces worldwide, from 20.6% to 19.8%.

  4. In August 2026, Carvana lost estimated Share of Search among used car marketplaces worldwide, from 20.6% to 19.8%.

  5. Estimated monthly branded searches for Carwow worldwide rose 22.3% over 11 measured months, from 368K to 450K in August 2026.

How is Carwow measured?

Brandwave collects information about searches that people make online using Carwow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • carwow

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How the Brand Demand Index is measured

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