Brandwave

How popular isCargo in search?

In September 2026, people searched for Cargo by name about 6,600 times worldwide, a 33.3% decrease from the previous year. These searches made up 0.31% of all global creative portfolio website builder searches, placing Cargo seventh out of ten builders. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Squarespace69.9%
  2. Webflow21.4%
  3. Adobe Portfolio6.3%
  4. Framer1%
  5. Portfoliobox0.46%
  6. Pixpa0.38%
  7. Cargo0.31%
  8. Carbonmade0.19%
  9. Format0.05%
  10. Dunked<0.01%
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Which creative portfolio website builders compete with Cargo?

Cargo against creative portfolio website builders worldwide, by month

Share of searches by month for Squarespace, Webflow, Adobe Portfolio, Cargo. The figures are in the table below the chart.

View monthly share of searches table
MonthSquarespaceWebflowAdobe PortfolioFramerPortfolioboxPixpaCargoCarbonmadeFormatDunked
Oct 202568.4%21.1%7.5%0.83%0.83%0.56%0.45%0.27%0.05%<0.01%
Nov 202563.8%24.2%8.6%0.95%0.95%0.64%0.52%0.3%0.05%<0.01%
Dec 202565.1%24.7%7.2%0.79%0.79%0.65%0.43%0.26%0.05%<0.01%
Jan 202665.4%24.6%7.2%0.79%0.79%0.53%0.43%0.25%0.06%<0.01%
Feb 202668.6%21.1%7.5%0.83%0.68%0.46%0.45%0.26%0.05%<0.01%
Mar 202671.5%18.2%7.9%0.87%0.58%0.39%0.39%0.22%0.05%<0.01%
Apr 202668.5%21.1%7.5%1%0.68%0.46%0.45%0.22%0.05%<0.01%
May 202671.4%18.1%7.9%1.1%0.58%0.39%0.39%0.19%0.06%<0.01%
Jun 202672.5%18.4%6.5%1.1%0.48%0.39%0.39%0.19%0.05%<0.01%
Jul 202675.1%15.6%6.8%1.1%0.5%0.41%0.33%0.2%0.05%<0.01%
Aug 202671.1%18%7.9%1.3%0.58%0.47%0.38%0.23%0.05%<0.01%
Sep 202669.9%21.4%6.3%1%0.46%0.38%0.31%0.19%0.05%<0.01%
  1. Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share -1.2 points.

  2. 2.Webflow

    21.4%

    Held 2nd. 458K estimated branded searches, +48.2% vs prior month. Share +3.3 points.

  3. Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.Framer

    1%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Pixpa

    0.38%

    Held 6th. 8.2K estimated branded searches, +0.12% vs prior month. Share -0.1 points.

  7. 7.Cargo

    0.31%

    Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Carbonmade

    0.19%

    Held 8th. 4K estimated branded searches, +0.25% vs prior month. Share 0 points.

  9. 9.Format

    0.05%

    Held 9th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

  10. 10.Dunked

    <0.01%

    Held 10th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Compare search popularity between Cargo and its closest rivals

Every comparison with Cargo

8 comparisons

How has branded search demand for Cargo changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cargo worldwide fell from 9.9K to 6.6K.
  • Across the 12 months ending September 2026, Cargo’s share of searches among creative portfolio website builders worldwide held steady, from 0.45% to 0.31%.

How did search popularity change for creative portfolio website builders worldwide in September 2026?

6 changes
  1. In September 2026, Webflow gained share of searches among creative portfolio website builders worldwide, from 18% to 21.4%.

  2. In September 2026, Adobe Portfolio lost share of searches among creative portfolio website builders worldwide, from 7.9% to 6.3%.

  3. In September 2026, Squarespace lost share of searches among creative portfolio website builders worldwide, from 71.1% to 69.9%.

  4. Estimated monthly branded searches for Framer worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

  5. Estimated monthly branded searches for Dunked worldwide fell 50% over 12 measured months, from 20 to 10 in September 2026.

  6. Estimated monthly branded searches for Portfoliobox worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.

How are Cargo’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Cargo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cargo collective

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How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Cargo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.