How popular isCabela's in search?
In August 2026, there were an estimated 2.2M branded searches for Cabela's worldwide which is down 18.2% over the last 11 months. Cabela's holds 87.5% estimated Share of Search among hunting gear brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which hunting gear brands compete with Cabela's?
Share of Search by month for Cabela's, Kuiu. The figures are in the table below the chart.
View monthly share of search table
| Month | Cabela's | Kuiu | Remington | Sitka | Bass Pro | Browning |
|---|---|---|---|---|---|---|
| Oct 2025 | 85.2% | 14% | 0.39% | 0.38% | — | — |
| Nov 2025 | 87.3% | 11.7% | 0.34% | 0.58% | — | — |
| Dec 2025 | 91.1% | 8.2% | 0.34% | 0.4% | — | — |
| Jan 2026 | 91.1% | 8.2% | 0.42% | 0.33% | — | — |
| Feb 2026 | 91.2% | 8.2% | 0.42% | 0.22% | — | — |
| Mar 2026 | 92.5% | 6.8% | 0.45% | 0.22% | — | — |
| Apr 2026 | 91% | 8.2% | 0.54% | 0.27% | — | — |
| May 2026 | 89.5% | 9.8% | 0.53% | 0.18% | — | — |
| Jun 2026 | 91.1% | 8.2% | 0.54% | 0.18% | — | — |
| Jul 2026 | 89.5% | 9.8% | 0.53% | 0.18% | — | — |
| Aug 2026 | 87.5% | 11.8% | 0.49% | 0.21% | — | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.5% | 2.2M | +22.4% | -1.9 points | |
| 2, held 2nd | 11.8% | 301K | +49.8% | +1.9 points | |
| 3, held 3rd | 0.49% | 12.6K | +17.3% | 0 points | |
| 4, held 4th | 0.21% | 5.4K | +50% | 0 points | |
| —, not measured this month | — | — | — | — | |
| —, not measured this month | — | — | — | — |
1.Cabela's
87.5%
Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share -1.9 points.
2.
Kuiu11.8%
Held 2nd. 301K estimated branded searches, +49.8% vs prior month. Share +1.9 points.
0.49%
Held 3rd. 12.6K estimated branded searches, +17.3% vs prior month. Share 0 points.
4.
Sitka
0.21%
Held 4th. 5.4K estimated branded searches, +50% vs prior month. Share 0 points.
—.Bass Pro
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
—.Browning
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Cabela's and its closest rivals
How has branded search demand for Cabela's changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Cabela's worldwide fell from 2.7M to 2.2M.
- Across the 11 months ending August 2026, Cabela's’ estimated Share of Search among hunting gear brands worldwide increased from 85.2% to 87.5%.
- Across the 11 months ending August 2026, Cabela's’ estimated Share of Search among hunting gear brands worldwide peaked at 92.5% in March 2026 and was lowest at 85.2% in October 2025.
How did search popularity change for hunting gear brands worldwide in August 2026?
3 changes
In August 2026, Kuiu gained estimated Share of Search among hunting gear brands worldwide, from 9.8% to 11.8%.
In August 2026, Cabela's lost estimated Share of Search among hunting gear brands worldwide, from 89.5% to 87.5%.
Estimated monthly branded searches for Sitka worldwide fell 55.4% over 11 measured months, from 12.1K to 5.4K in August 2026.
How is Cabela's measured?
Brandwave collects information about searches that people make online using Cabela's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- cabelas
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Is Cabela's your brand?
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