Brandwave

How popular isBragg in search?

In August 2026, there were an estimated 22.2K branded searches for Bragg worldwide which held steady over the last 11 months. Bragg holds 40.6% estimated Share of Search among vinegar brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bragg40.6%
  2. Aspall14.8%
  3. Colavita14.8%
  4. Mazzetti14.8%
  5. Belazu12.1%
  6. Sarson's2.9%
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Which vinegar brands compete with Bragg?

Bragg against vinegar brands worldwide, by month

Share of Search by month for Bragg, Aspall, Colavita, Mazzetti, Belazu, Sarson's. The figures are in the table below the chart.

View monthly share of search table
MonthBraggAspallColavitaMazzettiBelazuSarson's
Oct 202540.7%12.1%14.8%18.1%9.9%4.4%
Nov 202539.4%11.7%14.4%21.5%9.6%3.4%
Dec 202539.6%11.8%14.5%21.6%9.6%2.9%
Jan 202643%10.5%15.7%15.7%10.5%4.7%
Feb 202639.6%9.6%17.7%17.7%11.8%3.5%
Mar 202642.7%12.7%15.6%15.6%10.4%3.1%
Apr 202642.4%12.6%15.5%15.5%10.3%3.6%
May 202635.1%15.7%15.7%19.2%10.5%3.7%
Jun 202635.6%15.9%15.9%19.4%10.6%2.6%
Jul 202636.6%16.4%16.4%16.4%10.9%3.2%
Aug 202640.6%14.8%14.8%14.8%12.1%2.9%
Sep 2026——————

  1. 1.Bragg

    40.6%

    Held 1st. 22.2K estimated branded searches, +22.7% vs prior month. Share +3.9 points.

  2. 2.Aspall

    14.8%

    Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share -1.6 points.

  3. 3.Colavita

    14.8%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.Mazzetti

    14.8%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -1.6 points.

  5. 5.Belazu

    12.1%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  6. 6.Sarson's

    2.9%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between Bragg and its closest rivals

How has branded search demand for Bragg changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bragg worldwide held steady at 22.2K.
  • Across the 11 months ending August 2026, Bragg’s estimated Share of Search among vinegar brands worldwide peaked at 43% in January 2026 and was lowest at 35.1% in May 2026.

How did search popularity change for vinegar brands worldwide in August 2026?

  1. In August 2026, Bragg gained estimated Share of Search among vinegar brands worldwide, from 36.6% to 40.6%.

  2. In August 2026, Belazu gained estimated Share of Search among vinegar brands worldwide, from 10.9% to 12.1%.

  3. In August 2026, Aspall lost estimated Share of Search among vinegar brands worldwide, from 16.4% to 14.8%.

  4. In August 2026, Colavita lost estimated Share of Search among vinegar brands worldwide, from 16.4% to 14.8%.

  5. In August 2026, Mazzetti lost estimated Share of Search among vinegar brands worldwide, from 16.4% to 14.8%.

  6. Estimated monthly branded searches for Sarson's worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.

How is Bragg measured?

Brandwave collects information about searches that people make online using Bragg’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bragg

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How the Brand Demand Index is measured

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