How popular isBoox in search?
In September 2026, there were an estimated 246K branded searches for Boox worldwide which is up 22.4% over the last 12 months. Boox holds 4.5% estimated Share of Search among e-reader brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kindle61.1%
Kobo15%
reMarkable12.3%
Onyx Boox5%- Boox4.5%
PocketBook2%
Nook0.08%
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Which e-reader brands compete with Boox?
Share of Search by month for Kindle, Kobo, reMarkable, Onyx Boox, Boox, PocketBook. The figures are in the table below the chart.
View monthly share of search table
| Month | Kindle | Kobo | reMarkable | Onyx Boox | Boox | PocketBook | Nook |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 64% | 12.9% | 12.9% | 4.2% | 3.8% | 2.1% | 0.1% |
| Nov 2025 | 65.5% | 13.2% | 10.8% | 4.3% | 3.9% | 2.2% | 0.11% |
| Dec 2025 | 63.7% | 15.6% | 10.5% | 4.3% | 3.8% | 2.1% | 0.1% |
| Jan 2026 | 64.6% | 15.8% | 10.6% | 3.5% | 3.2% | 2.1% | 0.1% |
| Feb 2026 | 64.6% | 15.9% | 10.6% | 3.5% | 3.2% | 2.1% | 0.1% |
| Mar 2026 | 63.7% | 15.7% | 10.5% | 4.2% | 3.8% | 2.1% | 0.1% |
| Apr 2026 | 64.9% | 15.9% | 8.7% | 4.3% | 3.9% | 2.1% | 0.1% |
| May 2026 | 63.6% | 15.6% | 10.4% | 4.3% | 3.8% | 2.1% | 0.1% |
| Jun 2026 | 63.6% | 15.6% | 10.4% | 4.2% | 3.8% | 2.1% | 0.13% |
| Jul 2026 | 64.9% | 15.9% | 8.7% | 4.3% | 3.9% | 2.1% | 0.1% |
| Aug 2026 | 61.2% | 18.3% | 10.1% | 4.2% | 3.7% | 2.5% | 0.1% |
| Sep 2026 | 61.1% | 15% | 12.3% | 5% | 4.5% | 2% | 0.08% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.1% | 3.4M | 0% | -0.1 points | |
| 2, held 2nd | 15% | 823K | -17.7% | -3.3 points | |
| 3, held 3rd | 12.3% | 673K | +22.4% | +2.2 points | |
| 4, held 4th | 5% | 273K | +19.7% | +0.8 points | |
| 5, held 5th | 4.5% | 246K | +22.4% | +0.8 points | |
| 6, held 6th | 2% | 110K | -18.5% | -0.5 points | |
| 7, held 7th | 0.08% | 4.4K | -18.5% | 0 points |
1.
61.1%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.
2.
Kobo15%
Held 2nd. 823K estimated branded searches, -17.7% vs prior month. Share -3.3 points.
12.3%
Held 3rd. 673K estimated branded searches, +22.4% vs prior month. Share +2.2 points.
5%
Held 4th. 273K estimated branded searches, +19.7% vs prior month. Share +0.8 points.
5.
Boox4.5%
Held 5th. 246K estimated branded searches, +22.4% vs prior month. Share +0.8 points.
2%
Held 6th. 110K estimated branded searches, -18.5% vs prior month. Share -0.5 points.
7.
Nook0.08%
Held 7th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.
Compare search popularity between Boox and its closest rivals
Every comparison with Boox
6 comparisons
How has branded search demand for Boox changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Boox worldwide rose from 201K to 246K.
- Across the 12 months ending September 2026, Boox’s estimated Share of Search among e-reader brands worldwide increased from 3.8% to 4.5%.
- Across the 12 months ending September 2026, Boox’s estimated Share of Search among e-reader brands worldwide peaked at 4.5% in September 2026 and was lowest at 3.2% in January 2026.
How did search popularity change for e-reader brands worldwide in September 2026?
5 changes
In September 2026, reMarkable gained estimated Share of Search among e-reader brands worldwide, from 10.1% to 12.3%.
In September 2026, Boox gained estimated Share of Search among e-reader brands worldwide, from 3.7% to 4.5%.
In September 2026, Onyx Boox gained estimated Share of Search among e-reader brands worldwide, from 4.2% to 5%.
In September 2026, Kobo lost estimated Share of Search among e-reader brands worldwide, from 18.3% to 15%.
Estimated monthly branded searches for Nook worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
How is Boox measured?
Brandwave collects information about searches that people make online using Boox’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- boox
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Is Boox your brand?
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