Brandwave

How popular isBoots in search?

In August 2026, there were an estimated 6.1M branded searches for Boots worldwide which is down 33% over the last 11 months. Boots holds 95.9% estimated Share of Search among omega 3 supplements worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Boots95.9%
  2. Nordic Naturals1.4%
  3. Seven Seas1.4%
  4. Nature Made0.78%
  5. Carlson0.52%
  6. Wiley's Finest0.02%
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Which omega 3 supplements compete with Boots?

Boots against omega 3 supplements worldwide, by month

Share of Search by month for Boots. The figures are in the table below the chart.

View monthly share of search table
MonthBootsNordic NaturalsSeven SeasNature MadeCarlsonWiley's Finest
Oct 202596.9%0.96%1.2%0.52%0.43%0.01%
Nov 202597.1%0.96%0.96%0.53%0.43%0.01%
Dec 202597.1%0.96%0.96%0.53%0.43%0.02%
Jan 202695.4%1.7%1.4%0.94%0.52%0.03%
Feb 202696.1%1.4%1.2%0.78%0.52%0.03%
Mar 202695.1%1.7%1.4%0.94%0.77%0.03%
Apr 202695.4%1.7%1.4%0.77%0.63%0.03%
May 202696%1.4%1.4%0.64%0.52%0.03%
Jun 202696%1.4%1.4%0.64%0.52%0.03%
Jul 202696%1.4%1.4%0.64%0.52%0.02%
Aug 202695.9%1.4%1.4%0.78%0.52%0.02%
Sep 2026——————
  1. 1.Boots

    95.9%

    Held 1st. 6.1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Seven Seas

    1.4%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Nature Made

    0.78%

    Held 4th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  5. 5.Carlson

    0.52%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Boots and its closest rivals

How has branded search demand for Boots changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Boots worldwide fell from 9.1M to 6.1M.
  • Across the 11 months ending August 2026, Boots’ estimated Share of Search among omega 3 supplements worldwide decreased from 96.9% to 95.9%.
  • Across the 11 months ending August 2026, Boots’ estimated Share of Search among omega 3 supplements worldwide peaked at 97.1% in November 2025 and was lowest at 95.1% in March 2026.

How did search popularity change for omega 3 supplements worldwide in August 2026?

  1. Estimated monthly branded searches for Boots worldwide fell 33% over 11 measured months, from 9.1M to 6.1M in August 2026.

  2. Estimated monthly branded searches for Carlson worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

  3. Estimated monthly branded searches for Seven Seas worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.

Where does Boots compete?

Boots is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Beauty retailers2nd of 521.7%Show ranking
Omega 3 supplements1st of 695.9%Shown above

How is Boots measured?

Brandwave collects information about searches that people make online using Boots’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • boots

Do you work for Boots? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Boots your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.