How popular isBloem in search?
In August 2026, there were an estimated 480 branded searches for Bloem worldwide which held steady over the last 11 months. Bloem holds 3% estimated Share of Search among planters worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Crescent Garden75.3%Lechuza10%
Elho8.1%- Bloem3%
Southern Patio2%
Haxnicks1.6%
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Which planters compete with Bloem?
Share of Search by month for Crescent Garden, Lechuza, Elho, Bloem. The figures are in the table below the chart.
View monthly share of search table
| Month | Crescent Garden | Lechuza | Elho | Bloem | Southern Patio | Haxnicks |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.3% | 9.5% | 9.5% | 3.5% | 2.3% | 2.8% |
| Nov 2025 | 80.8% | 6.7% | 5.9% | 2.6% | 1.4% | 2.6% |
| Dec 2025 | 82% | 7.3% | 4.9% | 1.7% | 1.4% | 2.7% |
| Jan 2026 | 76.2% | 10% | 6.8% | 2.5% | 1.6% | 3% |
| Feb 2026 | 77.9% | 8.4% | 6.4% | 2.5% | 1.7% | 3.1% |
| Mar 2026 | 68.8% | 10.8% | 9.1% | 5% | 2.2% | 4.1% |
| Apr 2026 | 70.6% | 9.1% | 9.1% | 4.8% | 2.3% | 4.2% |
| May 2026 | 66.8% | 10.8% | 8.6% | 7.2% | 2.7% | 4% |
| Jun 2026 | 70.1% | 11% | 7.5% | 5.8% | 2.8% | 2.8% |
| Jul 2026 | 77% | 9.9% | 6.8% | 3.1% | 1.7% | 1.7% |
| Aug 2026 | 75.3% | 10% | 8.1% | 3% | 2% | 1.6% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.3% | 12.1K | -18.2% | -1.6 points | |
| 2, held 2nd | 10% | 1.6K | -15.8% | +0.1 points | |
| 3, held 3rd | 8.1% | 1.3K | 0% | +1.3 points | |
| 4, held 4th | 3% | 480 | -18.6% | -0.1 points | |
| 5, moved from 6th to 5th | 2% | 320 | 0% | +0.3 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.6% | 260 | -18.8% | 0 pointsmoved from 5th to 6th |
75.3%
Held 1st. 12.1K estimated branded searches, -18.2% vs prior month. Share -1.6 points.
2.
Lechuza
10%
Held 2nd. 1.6K estimated branded searches, -15.8% vs prior month. Share +0.1 points.
3.
Elho8.1%
Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share +1.3 points.
4.Bloem
3%
Held 4th. 480 estimated branded searches, -18.6% vs prior month. Share -0.1 points.
2%
Moved from 6th to 5th. 320 estimated branded searches, 0% vs prior month. Share +0.3 points.
6.
Haxnicks1.6%
Moved from 5th to 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare search popularity between Bloem and its closest rivals
How has branded search demand for Bloem changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bloem worldwide held steady at 480.
- Across the 11 months ending August 2026, Bloem’s estimated Share of Search among planters worldwide decreased from 3.5% to 3%.
- Across the 11 months ending August 2026, Bloem’s estimated Share of Search among planters worldwide peaked at 7.2% in May 2026 and was lowest at 1.7% in December 2025.
How did search popularity change for planters worldwide in August 2026?
6 changes

In August 2026, Elho gained estimated Share of Search among planters worldwide, from 6.8% to 8.1%.

In August 2026, Crescent Garden lost estimated Share of Search among planters worldwide, from 77% to 75.3%.
Bloem’s estimated Share of Search among planters worldwide has lost ground for 3 months in a row, from 7.2% to 3% in August 2026.

Haxnicks’ estimated Share of Search among planters worldwide has lost ground for 3 months in a row, from 4% to 1.6% in August 2026.

In August 2026, Southern Patio rose from 6th to 5th among planters worldwide.
Estimated monthly branded searches for Lechuza worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.
How is Bloem measured?
Brandwave collects information about searches that people make online using Bloem’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bloem planters
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Is Bloem your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.