Brandwave

How popular isAutoptimize?

In September 2026, people searched for Autoptimize by name about 1,900 times worldwide, about the same as the previous year. These searches made up 3.8% of all global WordPress performance plugin searches, placing Autoptimize sixth out of eight plugins. When we asked both ChatGPT and Google AI Overviews about WordPress performance plugins, Autoptimize appeared in two of the five answers and was the joint sixth most recommended of the eight.

Search and AI answers in September 2026

Autoptimize is the sixth most searched of 8 competitors and the joint sixth most recommended in AI answers.

  1. WP RocketShare of searches 54.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. FlyingPressShare of searches 16.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. NitroPackShare of searches 8.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. LiteSpeed CacheShare of searches 7.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. AutoptimizeShare of searches 3.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top WordPress performance plugins in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Autoptimize was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Autoptimize is the joint sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WP Rocket1st
  2. LiteSpeed Cache2nd
  3. FlyingPress3rd
  4. W3 Total Cache4th
  5. Perfmatters5th
  6. NitroPack6th
  7. Autoptimize6th
  8. WP Fastest Cache8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • WP Rocket5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LiteSpeed Cache5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FlyingPress3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Perfmatters3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Autoptimize2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • W3 Total Cache2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NitroPack1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WP Fastest Cache1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about WordPress performance plugins

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which WordPress performance plugins compete with Autoptimize?

Autoptimize against WordPress performance plugins worldwide, by month

Share of searches by month for WP Rocket, FlyingPress, NitroPack, LiteSpeed Cache, Perfmatters, Autoptimize, W3 Total Cache, WP Fastest Cache. The figures are in the table below the chart.

View monthly share of searches table
MonthWP RocketFlyingPressNitroPackLiteSpeed CachePerfmattersAutoptimizeW3 Total CacheWP Fastest Cache
Oct 202551.3%15.3%10.3%8.4%5.6%2.4%3.7%3%
Nov 202550.2%15%10%8.2%6.7%2.4%4.5%3%
Dec 202550.9%15.2%10.2%8.3%5.5%2.5%3.7%3.7%
Jan 202650.7%15.2%10.1%8.3%5.5%2.9%3.7%3.7%
Feb 202650.3%15%10%8.2%5.5%3.6%3.6%3.6%
Mar 202648.5%14.5%9.7%9.7%6.4%3.5%4.2%3.5%
Apr 202650.5%15.1%10.1%8.2%6.7%3.7%2.9%2.9%
May 202647.5%17.4%9.5%9.5%6.3%4.2%2.8%2.8%
Jun 202651.4%15.4%10.2%8.3%5.5%3.6%3%2.5%
Jul 202647%17.2%11.4%9.3%6.1%3.4%3.4%2.1%
Aug 202662.4%12.5%6.8%6.8%3.7%2.9%2.9%2%
Sep 202654.4%16.3%8.8%7.2%4.8%3.8%2.6%2%
  1. 1.WP Rocket

    54.4%

    Held 1st. 27.1K estimated branded searches, -33.1% vs prior month. Share -8 points.

  2. 2.FlyingPress

    16.3%

    Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share +3.8 points.

  3. 3.NitroPack

    8.8%

    Moved from 4th to 3rd. 4.4K estimated branded searches, 0% vs prior month. Share +2.1 points.

  4. Moved from 3rd to 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share +0.4 points.

  5. Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share +1.1 points.

  6. Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share +0.9 points.

  7. Held 7th. 1.3K estimated branded searches, -31.6% vs prior month. Share -0.3 points.

  8. Held 8th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.

Compare popularity between Autoptimize and its closest rivals

Every comparison with Autoptimize

7 comparisons

How has branded search demand for Autoptimize changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Autoptimize worldwide held steady at 1.9K.
  • Across the 12 months ending September 2026, Autoptimize’s share of searches among WordPress performance plugins worldwide increased from 2.4% to 3.8%.
  • Across the 12 months ending September 2026, Autoptimize’s share of searches among WordPress performance plugins worldwide peaked at 4.2% in May 2026 and was lowest at 2.4% in November 2025.
  • Across the 12 months ending September 2026, Autoptimize rose from 8th to 6th among WordPress performance plugins worldwide.

How did search popularity change for WordPress performance plugins worldwide in September 2026?

6 changes
  1. In September 2026, NitroPack overtook LiteSpeed Cache to rank 3rd among WordPress performance plugins worldwide, with 8.8% of the searches.

  2. In September 2026, FlyingPress gained share of searches among WordPress performance plugins worldwide, from 12.5% to 16.3%.

  3. In September 2026, Perfmatters gained share of searches among WordPress performance plugins worldwide, from 3.7% to 4.8%.

  4. In September 2026, Autoptimize gained share of searches among WordPress performance plugins worldwide, from 2.9% to 3.8%.

  5. In September 2026, WP Rocket lost share of searches among WordPress performance plugins worldwide, from 62.4% to 54.4%.

  6. Estimated monthly branded searches for WP Fastest Cache worldwide fell 58.3% over 12 measured months, from 2.4K to 1K in September 2026.

How are Autoptimize’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Autoptimize’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • autoptimize

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How the Brand Demand Index is measured

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Is Autoptimize your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.