Brandwave

How popular isApertura?

In September 2026, people searched for Apertura by name about 60,500 times worldwide, about the same as the previous year. These searches made up 34.6% of all global telescope brand searches, placing Apertura first out of six brands. When we asked both ChatGPT and Google AI Overviews about telescope brands, Apertura appeared in three of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Apertura is the most searched of 6 competitors and the third most recommended in AI answers.

  1. AperturaShare of searches 34.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. CelestronShare of searches 23.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Sky-WatcherShare of searches 15.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. BresserShare of searches 12.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. MeadeShare of searches 10.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+1 more

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Top telescope brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apertura was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Apertura is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Celestron1st
  2. Sky-Watcher2nd
  3. Apertura3rd
  4. Unistellar4th
  5. Bresser–
  6. Meade–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Celestron5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apertura3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sky-Watcher3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Unistellar2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bresser0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about telescope brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which telescope brands compete with Apertura?

Apertura against telescope brands worldwide, by month

Share of searches by month for Apertura, Celestron, Sky-Watcher, Bresser, Meade, Unistellar. The figures are in the table below the chart.

View monthly share of searches table
MonthAperturaCelestronSky-WatcherBresserMeadeUnistellar
Oct 202531.5%25.8%14.1%14.1%9.4%5.2%
Nov 202530.2%24.7%13.5%16.5%9%6%
Dec 202525%30.5%13.7%16.7%9.1%5%
Jan 202632%26.2%14.3%14.3%9.6%3.5%
Feb 202635.6%23.8%13.1%13.1%10.6%3.9%
Mar 202633.9%22.7%15.2%15.2%10.1%3%
Apr 202636.3%24.3%13.3%13.3%8.9%4%
May 202638.3%20.9%14%14%9.4%3.4%
Jun 202634%22.8%15.2%12.5%12.5%3%
Jul 202631.9%21.3%14.3%17.4%11.6%3.5%
Aug 202628.6%23.4%15.6%19.1%8.6%4.7%
Sep 202634.6%23.1%15.5%12.7%10.3%3.8%

  1. 1.Apertura

    34.6%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +6 points.

  2. 2.Celestron

    23.1%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  3. 3.Sky-Watcher

    15.5%

    Moved from 4th to 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.2 points.

  4. 4.Bresser

    12.7%

    Moved from 3rd to 4th. 22.2K estimated branded searches, -45.2% vs prior month. Share -6.5 points.

  5. 5.Meade

    10.3%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +1.8 points.

  6. 6.Unistellar

    3.8%

    Held 6th. 6.6K estimated branded searches, -33.3% vs prior month. Share -0.9 points.

Compare popularity between Apertura and its closest rivals

Every comparison with Apertura

5 comparisons

How has branded search demand for Apertura changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Apertura worldwide held steady at 60.5K.
  • Across the 12 months ending September 2026, Apertura’s share of searches among telescope brands worldwide increased from 31.5% to 34.6%.
  • Across the 12 months ending September 2026, Apertura’s share of searches among telescope brands worldwide peaked at 38.3% in May 2026 and was lowest at 25% in December 2025.

How did search popularity change for telescope brands worldwide in September 2026?

6 changes

  1. In September 2026, Apertura gained share of searches among telescope brands worldwide, from 28.6% to 34.6%.

  2. In September 2026, Meade gained share of searches among telescope brands worldwide, from 8.6% to 10.3%.

  3. In September 2026, Bresser lost share of searches among telescope brands worldwide, from 19.1% to 12.7%.

  4. In September 2026, Unistellar lost share of searches among telescope brands worldwide, from 4.7% to 3.8%.

  5. In September 2026, Sky-Watcher rose from 4th to 3rd among telescope brands worldwide.

  6. Estimated monthly branded searches for Celestron worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How are Apertura’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Apertura’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • apertura

Do you work for Apertura? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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