Brandwave

How popular isAetna in search?

In September 2026, there were an estimated 90.5K branded searches for Aetna worldwide which is down 17.7% over the last 12 months. Aetna holds 3.5% estimated Share of Search among health insurance brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. AXA47.1%
  2. UnitedHealthcare47.1%
  3. Aetna3.5%
  4. Cigna1.3%
  5. Humana0.86%
  6. Bupa0.14%
Aetna website (opens in a new tab)

Follow Aetna and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Aetna compete?

Aetna is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Health insurance brands3rd of 63.5%Shown below
Medicare advantage brands2nd of 36.8%Show ranking

Which health insurance brands compete with Aetna?

Aetna against health insurance brands worldwide, by month

Share of Search by month for AXA, UnitedHealthcare, Aetna. The figures are in the table below the chart.

View monthly share of search table
MonthAXAUnitedHealthcareAetnaCignaHumanaBupa
Oct 202554.2%36.6%4.9%2.7%1.5%0.13%
Nov 202559.4%32.8%4.4%2%1.3%0.14%
Dec 202559.4%32.8%4.4%2%1.3%0.14%
Jan 202659.8%32.8%4.4%1.6%1.3%0.14%
Feb 202659.6%32.9%4.4%1.6%1.3%0.18%
Mar 202664.5%28.9%3.9%1.4%1.2%0.15%
Apr 202664.1%28.9%3.9%1.7%1.2%0.15%
May 202664.1%28.9%3.9%1.7%1.2%0.15%
Jun 202655.7%37.6%4.1%1.5%1%0.13%
Jul 202655.8%37.7%4.1%1.2%1%0.13%
Aug 202647.1%47.1%3.5%1.3%0.86%0.11%
Sep 202647.1%47.1%3.5%1.3%0.86%0.14%

  1. 1.AXA

    47.1%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.UnitedHealthcare

    47.1%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Aetna

    3.5%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Cigna

    1.3%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Humana

    0.86%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Bupa

    0.14%

    Held 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.

Compare search popularity between Aetna and its closest rivals

Every comparison with Aetna

How has branded search demand for Aetna changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Aetna worldwide fell from 110K to 90.5K.
  • Across the 12 months ending September 2026, Aetna’s estimated Share of Search among health insurance brands worldwide decreased from 4.9% to 3.5%.

How did search popularity change for health insurance brands worldwide in September 2026?

  1. Estimated monthly branded searches for UnitedHealthcare worldwide rose 48.2% over 12 measured months, from 823K to 1.2M in September 2026.

  2. Estimated monthly branded searches for Bupa worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  3. Estimated monthly branded searches for Cigna worldwide fell 45.3% over 12 measured months, from 60.5K to 33.1K in September 2026.

  4. Estimated monthly branded searches for Humana worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026.

  5. Estimated monthly branded searches for Aetna worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

How is Aetna measured?

Brandwave collects information about searches that people make online using Aetna’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • aetna insurance

Do you work for Aetna? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Aetna your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free