Brandwave

Toyota, BYD and Mitsubishi:Which are most popular?

In September 2026, Toyota drew 48.3% of estimated branded searches across these three brands in Australia, ahead of BYD at 27.6%. When we checked with ChatGPT and Google AI Overviews, Toyota showed up in every answer. Of all 57 brands we track in car brands, Toyota was the most recommended, BYD was third and Mitsubishi was 32nd.

All three are car brands in Australia. See all car brands

Brands in this comparisonAny 10 or fewer published brands in Australia
  • Toyota
  • BYD
  • Mitsubishi

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Toyota, BYD and Mitsubishi in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Toyota appeared every time. Of all 57 brands we track in car brands, Toyota was the most recommended, BYD was third and Mitsubishi was 32nd.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Hyundai2nd
  3. BYD3rd
  4. Honda4th
  5. Kia5th
  6. Lexus6th
  7. Ford7th
  8. Mazda8th
  9. Volkswagen9th
  10. +22 more
  11. Mitsubishi32nd
  12. +25 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hyundai5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BYD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ford3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lexus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mazda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Suzuki2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mitsubishi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+47 more

See every answer about car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

How these brands compare month by month

Share of Search here is each brand's branded searches divided by the total for the brands in this comparison. Add or remove a brand and every share is worked out again.

  • Toyota
  • BYD
  • Mitsubishi
Toyota, BYD and Mitsubishi in Australia, by month

Share of searches by month for Toyota, BYD, Mitsubishi. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaBYDMitsubishi
Oct 202558.6%20%21.4%
Nov 202556.8%20.7%22.5%
Dec 202558%19.5%22.5%
Jan 202657.1%20.6%22.3%
Feb 202657.1%21.6%21.3%
Mar 202645%37.5%17.5%
Apr 202646%35.9%18.1%
May 202649.8%29%21.2%
Jun 202653%27.3%19.7%
Jul 202655%26.3%18.7%
Aug 202655.2%26.1%18.8%
Sep 202648.3%27.6%24%

  1. 1.Toyota

    48.3%

    Held 1st. 743K estimated branded searches, -14.6% vs prior month. Share -6.8 points.

  2. 2.BYD

    27.6%

    Held 2nd. 425K estimated branded searches, +3.4% vs prior month. Share +1.6 points.

  3. 3.Mitsubishi

    24%

    Held 3rd. 370K estimated branded searches, +24.9% vs prior month. Share +5.3 points.

How the Brand Demand Index is measured