Brandwave

Hydralyte vs Liquid I.V.:Which is more popular?

In September 2026, Hydralyte had more branded searches than Liquid I.V. among electrolyte and sports drink brands in Australia. Hydralyte had about 60,500 branded searches, while Liquid I.V. had 22,200. Hydralyte made up 45.4% of all electrolyte and sports drink brand searches we track, and Liquid I.V. accounted for 16.6%. When we asked ChatGPT and Google AI Overviews about electrolyte and sports drink brands, Hydralyte appeared in four of the five answers and Liquid I.V. in one. Hydralyte was mentioned before Liquid I.V. in every answer.

Among electrolyte and sports drink brands in Australia in September 2026

Who do people search for more?

Hydralyte, about 3 searches for every 1 for Liquid I.V.

Hydralyte 60.5K searchesLiquid I.V. 22.2K searches

Who does AI mention more?

Hydralyte, mentioned in 4 of 5 answers, Liquid I.V. in 1

Hydralyte in 4 of 5Liquid I.V. in 1 of 5

Who does AI recommend more?

Hydralyte, named ahead of Liquid I.V. in every answer

Hydralyte first in 2Liquid I.V. never first

Follow Hydralyte vs Liquid I.V. and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top electrolyte and sports drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hydralyte was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Liquid I.V. was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Hydralyte was listed before Liquid I.V. in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hydralyte1st
  2. Gatorade2nd
  3. Liquid I.V.3rd
  4. Powerade–
  5. LMNT–
  6. Staminade–
  7. Musashi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hydralyte4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gatorade2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Liquid I.V.1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Musashi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Powerade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LMNT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Staminade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about electrolyte and sports drink brands

5 answers

  • Asked ChatGPT

    “What's the best electrolyte drink in Australia?”

    1. 1Hydralyte

  • Asked ChatGPT

    “Which electrolyte powder is best for hydration?”

    1. 1Hydralyte

  • Asked ChatGPT

    “Which electrolyte drink is best after exercise?”

    1. 1Hydralyte
    2. 2Gatorade

  • Searched Google, AI Overview

    “electrolytes”

    1. 1Musashi

  • Searched Google, AI Overview

    “electrolyte drink”

    1. 1Gatorade
    2. 2Hydralyte
    3. 3Liquid I.V.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Hydralyte or Liquid I.V. more popular in search?

This chart shows how often people search Google for Hydralyte and Liquid I.V. by name. Each line represents a brand's share of searches for all seven electrolyte and sports drink brands we track, month by month, from searches in Australia.

Hydralyte and Liquid I.V. among electrolyte and sports drink brands in Australia, by month

Share of searches by month for Hydralyte, Liquid I.V.. The figures are in the table below the chart.

View monthly share of searches table
MonthHydralyteLiquid I.V.PoweradeGatoradeLMNTStaminadeMusashi
Oct 202546.2%16.9%13.8%13.8%5%2.7%1.5%
Nov 202547.6%17.5%14.3%11.7%4.3%2.8%1.9%
Dec 202551.4%15.4%12.6%12.6%3.7%3.1%1.4%
Jan 202644.7%20%13.4%10.9%4.9%4%2.1%
Feb 202639.4%21.6%14.4%14.4%4.3%3.5%2.3%
Mar 202639.7%21.7%14.5%14.5%4.3%2.9%2.3%
Apr 202644%19.7%13.2%13.2%4.8%2.6%2.6%
May 202644.9%16.4%13.4%16.4%4%2.6%2.2%
Jun 202639.7%21.8%14.5%14.5%4.3%2.4%2.8%
Jul 202644.4%19.9%13.3%13.3%3.9%2.6%2.6%
Aug 202647%17.3%14.1%14.1%3.4%2.3%1.9%
Sep 202645.4%16.6%16.6%13.6%3.3%2.7%1.8%

How has the Hydralyte and Liquid I.V. comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia electrolyte and sports drink brands in September 2026?

2 changes

  1. In September 2026, Hydralyte lost share of searches among electrolyte and sports drink brands in Australia, from 47% to 45.4%.

  2. In September 2026, Liquid I.V. lost share of searches among electrolyte and sports drink brands in Australia, from 17.3% to 16.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hydralyte’s and Liquid I.V.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hydralyte

1 branded search term

  • hydralyte

Liquid I.V.

1 branded search term

  • liquid iv

How the Brand Demand Index is measured

Other head-to-heads among electrolyte and sports drink brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free