Brandwave

Bunnings, Sydney Tools and Total Tools:Which are most popular?

In September 2026, Bunnings drew 83.4% of estimated branded searches across these three brands in Australia, ahead of Sydney Tools at 9.2%. When we checked with ChatGPT and Google AI Overviews, Bunnings, Sydney Tools and Total Tools were mentioned most often, in three of the four answers. Of all five brands we track in hardware stores, Bunnings was the most recommended, Total Tools was second and Sydney Tools was fourth.

All three are hardware stores in Australia. See all hardware stores

Brands in this comparisonAny 10 or fewer published brands in Australia
  • Bunnings
  • Sydney Tools
  • Total Tools

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Bunnings, Sydney Tools and Total Tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bunnings, Sydney Tools and Total Tools were mentioned most often, in three of the four answers. Of all five brands we track in hardware stores, Bunnings was the most recommended, Total Tools was second and Sydney Tools was fourth.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bunnings1st
  2. Total Tools2nd
  3. Mitre 103rd
  4. Sydney Tools4th
  5. Home Hardware5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bunnings3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mitre 103 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sydney Tools3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Total Tools3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Home Hardware1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about hardware stores

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

How these brands compare month by month

Share of Search here is each brand's branded searches divided by the total for the brands in this comparison. Add or remove a brand and every share is worked out again.

  • Bunnings
  • Sydney Tools
  • Total Tools
Bunnings, Sydney Tools and Total Tools in Australia, by month

Share of searches by month for Bunnings, Sydney Tools, Total Tools. The figures are in the table below the chart.

View monthly share of searches table
MonthBunningsSydney ToolsTotal Tools
Oct 202584.7%7.6%7.6%
Nov 202584.7%7.6%7.6%
Dec 202585.9%7.7%6.3%
Jan 202684.7%7.6%7.6%
Feb 202683.4%9.2%7.5%
Mar 202683.4%9.2%7.5%
Apr 202683.4%9.2%7.5%
May 202680.4%10.8%8.8%
Jun 202677%12.6%10.3%
Jul 202683.4%9.2%7.5%
Aug 202680.4%10.8%8.8%
Sep 202683.4%9.2%7.5%

  1. 1.Bunnings

    83.4%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share +3 points.

  2. 2.Sydney Tools

    9.2%

    Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  3. 3.Total Tools

    7.5%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

How the Brand Demand Index is measured