Brandwave

Aussie Broadband vs TPG:Which is more popular?

In September 2026, Aussie Broadband had more branded searches than TPG among NBN providers in Australia. Aussie Broadband had about 165,000 branded searches, while TPG had 135,000. Aussie Broadband made up 26.2% of all NBN provider searches we track, and TPG accounted for 21.5%. When we asked ChatGPT and Google AI Overviews about NBN providers, Aussie Broadband appeared in four of the five answers and TPG in one. Aussie Broadband was mentioned before TPG in every answer that named either.

Among NBN providers in Australia in September 2026

Who do people search for more?

Aussie Broadband, about 22% more searches than TPG

Aussie Broadband 165K searchesTPG 135K searches

Who does AI mention more?

Aussie Broadband, mentioned in 4 of 5 answers, TPG in 1

Aussie Broadband in 4 of 5TPG in 1 of 5

Who does AI recommend more?

Aussie Broadband, named ahead of TPG in 4 of 4 answers

Aussie Broadband first in 4TPG never first

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Top NBN providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aussie Broadband was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. TPG was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Aussie Broadband was listed before TPG in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aussie Broadband1st
  2. Superloop2nd
  3. Dodo3rd
  4. Exetel4th
  5. Belong5th
  6. Leaptel6th
  7. Telstra7th
  8. SpinTel8th
  9. Optus9th
  10. TPG10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Aussie Broadband4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Superloop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dodo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Telstra3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Exetel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Leaptel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SpinTel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TPG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Optus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Belong1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+2 more

See every answer about NBN providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Aussie Broadband or TPG more popular in search?

This chart shows how often people search Google for Aussie Broadband and TPG by name. Each line represents a brand's share of searches for all 12 NBN providers we track, month by month, from searches in Australia.

Aussie Broadband and TPG among NBN providers in Australia, by month

Share of searches by month for Aussie Broadband, TPG. The figures are in the table below the chart.

View monthly share of searches table
MonthAussie BroadbandTPGiiNetSuperloopDodoExetelLeaptelSpinTelTelstraOptusTangerineBelong
Oct 202527.7%18.6%15.2%12.5%4.6%5.6%5.6%4.6%2.5%2%0.74%0.4%
Nov 202527.8%18.7%15.2%15.2%4.6%4.6%4.6%3.7%2.5%2%0.75%0.4%
Dec 202526.5%17.6%17.6%14.5%4.3%4.3%5.3%4.3%2.4%1.9%0.71%0.38%
Jan 202629.5%16.1%16.1%13.3%4.9%4.9%4.9%4.9%2.2%2.2%0.79%0.43%
Feb 202626.5%17.7%17.7%14.6%5.3%4.4%4.4%3.6%2.4%2.4%0.71%0.47%
Mar 202629.6%16.2%16.2%16.2%4%4%4.9%3.3%2.2%1.8%1.2%0.43%
Apr 202626.2%17.5%17.5%14.4%4.3%4.3%5.3%4.3%2.4%2.4%1%0.46%
May 202628.5%15.6%15.6%15.6%4.7%4.7%5.7%3.8%2.1%2.1%1.1%0.51%
Jun 202627.2%18.3%14.9%14.9%4.5%5.5%5.5%3.7%2%2%1.1%0.39%
Jul 202629.5%16.1%13.3%16.1%4.9%4.9%5.9%4%1.8%2.2%0.97%0.35%
Aug 202624.9%24.9%13.6%13.6%5%4.1%5%4.1%1.8%1.8%0.81%0.36%
Sep 202626.2%21.5%14.4%14.4%5.3%4.3%4.3%4.3%2.4%1.9%0.57%0.46%

How has the Aussie Broadband and TPG comparison changed over the last 12 months?

3 findings
  • Aussie Broadband was ahead of TPG in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Aussie Broadband’s share of searches among NBN providers in Australia moved from 27.7% to 26.2%, and its estimated monthly branded searches moved from 201K to 165K.
  • Across the 12 months ending September 2026, TPG’s share of searches among NBN providers in Australia moved from 18.6% to 21.5%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for Australia NBN providers in September 2026?

2 changes

  1. In September 2026, Aussie Broadband gained share of searches among NBN providers in Australia, from 24.9% to 26.2%.

  2. In September 2026, TPG lost share of searches among NBN providers in Australia, from 24.9% to 21.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Aussie Broadband’s and TPG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aussie Broadband

1 branded search term

  • aussie broadband

TPG

1 branded search term

  • tpg

How the Brand Demand Index is measured

Other head-to-heads among NBN providers

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