Brandwave

UGG vs Yellow Earth:Which is more popular?

In September 2026, UGG had more branded searches than Yellow Earth among sheepskin and ugg boot brands in Australia. UGG had about 5,630 branded searches, while Yellow Earth had 90. UGG made up 21.6% of all sheepskin and ugg boot brand searches we track, and Yellow Earth accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about sheepskin and ugg boot brands, UGG appeared in all five answers and Yellow Earth in none.

Among sheepskin and ugg boot brands in Australia in September 2026

Who do people search for more?

UGG, about 63 searches for every 1 for Yellow Earth

UGG 5.6K searchesYellow Earth 90 searches

Who does AI mention more?

UGG, mentioned in every answer we collected

UGG in 5 of 5Yellow Earth in 0 of 5

Who does AI recommend more?

UGG, the only one of the two named

UGG first in 3Yellow Earth never named

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Top sheepskin and ugg boot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, UGG appeared in all five answers. Yellow Earth did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. UGG1st
  2. Ugg Australia Since 19742nd
  3. UGG Express3rd
  4. EMU Australia–
  5. Ozwear–
  6. Australia Luxe Collective–
  7. Jumbo Ugg–
  8. Mou–
  9. Bearpaw–
  10. Yellow Earth–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • UGG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ugg Australia Since 19742 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UGG Express1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EMU Australia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ozwear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Australia Luxe Collective0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jumbo Ugg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mou0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bearpaw0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yellow Earth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sheepskin and ugg boot brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is UGG or Yellow Earth more popular in search?

This chart shows how often people search Google for UGG and Yellow Earth by name. Each line represents a brand's share of searches for all ten sheepskin and ugg boot brands we track, month by month, from searches in Australia.

UGG and Yellow Earth among sheepskin and ugg boot brands in Australia, by month

Share of searches by month for UGG, Yellow Earth. The figures are in the table below the chart.

View monthly share of searches table
MonthUGG ExpressUGGUgg Australia Since 1974EMU AustraliaOzwearAustralia Luxe CollectiveJumbo UggMouBearpawYellow Earth
Oct 202539.5%24.9%14.3%9.7%7.8%0.55%1.9%0.46%0.46%0.29%
Nov 202534.6%31%18.9%6.9%5.5%0.4%1.7%0.33%0.33%0.27%
Dec 202542.2%29.4%15.4%5.7%4.6%0.49%1.4%0.4%0.27%0.27%
Jan 202641.3%25.5%18.4%6.9%4.5%1.1%1.3%0.39%0.39%0.25%
Feb 202642.8%22.5%19.1%8.8%3.5%0.92%1.1%0.5%0.39%0.32%
Mar 202636.5%24.4%19.9%11.4%4.8%0.79%0.97%0.33%0.42%0.42%
Apr 202635.9%21.5%19.6%9.7%10.7%0.63%0.95%0.34%0.28%0.42%
May 202640.2%19%18%10.8%9.8%0.39%0.88%0.31%0.16%0.47%
Jun 202637.6%18%20.5%10.2%11.2%0.36%1%0.29%0.19%0.66%
Jul 202636.7%21.3%20.1%9.9%8.9%0.97%0.97%0.34%0.22%0.53%
Aug 202642.5%22.6%15.5%9.2%6.8%1.4%0.92%0.4%0.26%0.4%
Sep 202638%21.6%16.9%11.5%7.3%2.3%1.2%0.54%0.35%0.35%

How has the UGG and Yellow Earth comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia sheepskin and ugg boot brands in September 2026?

2 changes

  1. In September 2026, UGG lost share of searches among sheepskin and ugg boot brands in Australia, from 22.6% to 21.6%.

  2. In September 2026, Yellow Earth fell from 9th to 10th among sheepskin and ugg boot brands in Australia.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using UGG’s and Yellow Earth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

UGG

5 branded search terms

  • ugg classic mini
  • ugg goldenstar
  • ugg lowmel
  • ugg tasman
  • ugg tazz

Yellow Earth

1 branded search term

  • yellow earth ugg

How the Brand Demand Index is measured

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