Brandwave

Ugg Australia Since 1974 vs Yellow Earth:Which is more popular?

In September 2026, Ugg Australia Since 1974 had more branded searches than Yellow Earth among sheepskin and ugg boot brands in Australia. Ugg Australia Since 1974 had about 4,400 branded searches, while Yellow Earth had 90. Ugg Australia Since 1974 made up 16.9% of all sheepskin and ugg boot brand searches we track, and Yellow Earth accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about sheepskin and ugg boot brands, Ugg Australia Since 1974 appeared in two of the five answers and Yellow Earth in none.

Among sheepskin and ugg boot brands in Australia in September 2026

Who do people search for more?

Ugg Australia Since 1974, about 49 searches for every 1 for Yellow Earth

Ugg Australia Since 1974 4.4K searchesYellow Earth 90 searches

Who does AI mention more?

Ugg Australia Since 1974, mentioned in 2 of 5 answers, Yellow Earth in 0

Ugg Australia Since 1974 in 2 of 5Yellow Earth in 0 of 5

Who does AI recommend more?

Ugg Australia Since 1974, the only one of the two named

Ugg Australia Since 1974 first in 2Yellow Earth never named

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Top sheepskin and ugg boot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ugg Australia Since 1974 was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Yellow Earth did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. UGG1st
  2. Ugg Australia Since 19742nd
  3. UGG Express3rd
  4. EMU Australia–
  5. Ozwear–
  6. Australia Luxe Collective–
  7. Jumbo Ugg–
  8. Mou–
  9. Bearpaw–
  10. Yellow Earth–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • UGG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ugg Australia Since 19742 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UGG Express1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EMU Australia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ozwear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Australia Luxe Collective0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jumbo Ugg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mou0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bearpaw0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yellow Earth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sheepskin and ugg boot brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Ugg Australia Since 1974 or Yellow Earth more popular in search?

This chart shows how often people search Google for Ugg Australia Since 1974 and Yellow Earth by name. Each line represents a brand's share of searches for all ten sheepskin and ugg boot brands we track, month by month, from searches in Australia.

Ugg Australia Since 1974 and Yellow Earth among sheepskin and ugg boot brands in Australia, by month

Share of searches by month for Ugg Australia Since 1974, Yellow Earth. The figures are in the table below the chart.

View monthly share of searches table
MonthUGG ExpressUGGUgg Australia Since 1974EMU AustraliaOzwearAustralia Luxe CollectiveJumbo UggMouBearpawYellow Earth
Oct 202539.5%24.9%14.3%9.7%7.8%0.55%1.9%0.46%0.46%0.29%
Nov 202534.6%31%18.9%6.9%5.5%0.4%1.7%0.33%0.33%0.27%
Dec 202542.2%29.4%15.4%5.7%4.6%0.49%1.4%0.4%0.27%0.27%
Jan 202641.3%25.5%18.4%6.9%4.5%1.1%1.3%0.39%0.39%0.25%
Feb 202642.8%22.5%19.1%8.8%3.5%0.92%1.1%0.5%0.39%0.32%
Mar 202636.5%24.4%19.9%11.4%4.8%0.79%0.97%0.33%0.42%0.42%
Apr 202635.9%21.5%19.6%9.7%10.7%0.63%0.95%0.34%0.28%0.42%
May 202640.2%19%18%10.8%9.8%0.39%0.88%0.31%0.16%0.47%
Jun 202637.6%18%20.5%10.2%11.2%0.36%1%0.29%0.19%0.66%
Jul 202636.7%21.3%20.1%9.9%8.9%0.97%0.97%0.34%0.22%0.53%
Aug 202642.5%22.6%15.5%9.2%6.8%1.4%0.92%0.4%0.26%0.4%
Sep 202638%21.6%16.9%11.5%7.3%2.3%1.2%0.54%0.35%0.35%

How has the Ugg Australia Since 1974 and Yellow Earth comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia sheepskin and ugg boot brands in September 2026?

2 changes

  1. In September 2026, Ugg Australia Since 1974 gained share of searches among sheepskin and ugg boot brands in Australia, from 15.5% to 16.9%.

  2. In September 2026, Yellow Earth fell from 9th to 10th among sheepskin and ugg boot brands in Australia.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ugg Australia Since 1974’s and Yellow Earth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ugg Australia Since 1974

1 branded search term

  • ugg since 1974

Yellow Earth

1 branded search term

  • yellow earth ugg

How the Brand Demand Index is measured

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