The RealReal vs Vestiaire Collective:Which is more popular?
In September 2026, The RealReal had more branded searches than Vestiaire Collective among resale fashion platforms in Australia. The RealReal had about 9,900 branded searches, while Vestiaire Collective had 5,400. The RealReal made up 1.9% of all resale fashion platform searches we track, and Vestiaire Collective accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about resale fashion platforms, Vestiaire Collective appeared in two of the five answers and The RealReal in none.
Who do people search for more?
The RealReal, about 83% more searches than Vestiaire Collective
Who does AI mention more?
Vestiaire Collective, mentioned in 2 of 5 answers, The RealReal in 0
Who does AI recommend more?
Vestiaire Collective, the only one of the two named
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Top resale fashion platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vestiaire Collective was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. The RealReal did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Depop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vinted2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Vestiaire Collective2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The RealReal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Designer Wardrobe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about resale fashion platforms
5 answers
Asked ChatGPT
“What's the best app to sell second-hand clothes in Australia?”
Asked ChatGPT
“Where can I buy pre-loved designer clothes in Australia?”
Asked ChatGPT
“Where's the best place to sell a designer handbag online?”
Searched Google, AI Overview
“second hand designer bags”
Searched Google, AI Overview
“sell clothes online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Is The RealReal or Vestiaire Collective more popular in search?
This chart shows how often people search Google for The RealReal and Vestiaire Collective by name. Each line represents a brand's share of searches for all five resale fashion platforms we track, month by month, from searches in Australia.
Share of searches by month for The RealReal, Vestiaire Collective. The figures are in the table below the chart.
View monthly share of searches table
| Month | Depop | Vinted | The RealReal | Vestiaire Collective | Designer Wardrobe |
|---|---|---|---|---|---|
| Oct 2025 | 87.6% | 6.4% | 2.9% | 2.4% | 0.68% |
| Nov 2025 | 87.7% | 6.5% | 2.9% | 2.4% | 0.57% |
| Dec 2025 | 83.4% | 9.1% | 4.1% | 2.7% | 0.66% |
| Jan 2026 | 83.4% | 9.2% | 4.1% | 2.7% | 0.54% |
| Feb 2026 | 87.2% | 6.4% | 3.5% | 2.3% | 0.57% |
| Mar 2026 | 85.9% | 7.8% | 3.5% | 2.3% | 0.56% |
| Apr 2026 | 85.8% | 7.7% | 3.5% | 2.3% | 0.66% |
| May 2026 | 86.3% | 7.8% | 3.5% | 1.9% | 0.54% |
| Jun 2026 | 69.4% | 25.5% | 2.8% | 1.9% | 0.45% |
| Jul 2026 | 57.9% | 38.6% | 1.9% | 1.3% | 0.31% |
| Aug 2026 | 48% | 48% | 2.4% | 1.3% | 0.31% |
| Sep 2026 | 48.4% | 48.4% | 1.9% | 1.1% | 0.2% |
How has the The RealReal and Vestiaire Collective comparison changed over the last 12 months?
3 findings
- The RealReal was ahead of Vestiaire Collective in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, The RealReal’s share of searches among resale fashion platforms in Australia moved from 2.9% to 1.9%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 12 months ending September 2026, Vestiaire Collective’s share of searches among resale fashion platforms in Australia moved from 2.4% to 1.1%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for Australia resale fashion platforms in September 2026?
2 changes
Estimated monthly branded searches for The RealReal in Australia rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.
Estimated monthly branded searches for Vestiaire Collective in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using The RealReal’s and Vestiaire Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The RealReal
1 branded search term
- the real real
Vestiaire Collective
1 branded search term
- vestiaire collective
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