Brandwave

Suncorp Bank vs ubank:Which is more popular?

In September 2026, Suncorp Bank had more branded searches than ubank among banks in Australia. Suncorp Bank had about 90,500 branded searches, while ubank had 74,000. Suncorp Bank made up 1.3% of all bank searches we track, and ubank accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about banks, ubank appeared in two of the five answers and Suncorp Bank in none.

Among banks in Australia in September 2026

Who do people search for more?

Suncorp Bank, about 22% more searches than ubank

Suncorp Bank 90.5K searchesubank 74K searches

Who does AI mention more?

ubank, mentioned in 2 of 5 answers, Suncorp Bank in 0

ubank in 2 of 5Suncorp Bank in 0 of 5

Who does AI recommend more?

ubank, the only one of the two named

ubank first in 2Suncorp Bank never named

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Top banks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ubank was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Suncorp Bank did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ING1st
  2. Macquarie Bank2nd
  3. CommBank3rd
  4. Up4th
  5. NAB5th
  6. Westpac6th
  7. ANZ7th
  8. ubank8th
  9. Bendigo Bank9th
  10. +4 more
  11. Suncorp Bank–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CommBank4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macquarie Bank4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ING4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westpac3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NAB3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Up3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ANZ2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bendigo Bank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ubank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Suncorp Bank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about banks

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Suncorp Bank or ubank more popular in search?

This chart shows how often people search Google for Suncorp Bank and ubank by name. Each line represents a brand's share of searches for all 15 banks we track, month by month, from searches in Australia.

Suncorp Bank and ubank among banks in Australia, by month

Share of searches by month for Suncorp Bank, ubank. The figures are in the table below the chart.

View monthly share of searches table
MonthCommBankANZWestpacNABSt.GeorgeBendigo BankBankwestMacquarie BankBOQGreat Southern BankSuncorp BankubankINGME BankUp
Oct 202526%17.6%17.6%15%5.3%4.3%2.9%2.9%2.9%1.6%1.1%0.87%0.73%1.1%0.39%
Nov 202524.1%18%18%15.4%5.4%4.4%3%3%3.3%1.6%1.1%0.73%0.67%0.89%0.4%
Dec 202525.2%18.9%18.9%13.2%5.7%4.6%2.5%2.5%3.1%1.7%1.1%0.76%0.54%0.93%0.34%
Jan 202625.4%19%19%13.3%5.7%3.8%2.5%2.5%3.1%1.7%0.94%0.94%0.64%0.94%0.42%
Feb 202626.4%16.1%19.8%13.8%5.9%4%2.7%2.7%2.6%1.8%1.2%0.98%0.66%0.98%0.44%
Mar 202624.2%18.2%18.2%15.5%5.4%4.5%3%2.4%3%2%1.1%0.9%0.61%0.73%0.4%
Apr 202621.9%19.9%19.9%13.9%6%4.9%2.7%2.7%3%1.8%0.98%0.8%0.55%0.66%0.36%
May 202621.6%19.7%19.7%13.8%5.9%4.8%2.6%3.2%3%1.8%1.2%0.97%0.66%0.65%0.43%
Jun 202622%20.1%20.1%14.1%6%4%2.7%2.7%3%1.8%0.99%0.99%0.55%0.54%0.36%
Jul 202622.3%20.3%20.3%14.2%5%4.1%2.7%2.7%3.1%1.8%1%0.82%0.58%0.55%0.37%
Aug 202624%16.1%19.8%16.7%4.9%4.9%2.7%2.7%3%1.8%0.98%0.98%0.66%0.53%0.44%
Sep 202624.1%17.8%17.8%15.3%5.4%4.4%2.9%2.9%2.9%2%1.3%1.1%0.87%0.59%0.48%

How has the Suncorp Bank and ubank comparison changed over the last 12 months?

3 findings
  • Suncorp Bank was ahead of ubank in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Suncorp Bank’s share of searches among banks in Australia moved from 1.1% to 1.3%, and its estimated monthly branded searches held steady at 90.5K.
  • Across the 12 months ending September 2026, ubank’s share of searches among banks in Australia moved from 0.87% to 1.1%, and its estimated monthly branded searches held steady at 74K.

How did search popularity change for Australia banks in September 2026?

0 changes

Neither Suncorp Bank nor ubank moved beyond provider rounding among banks in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Suncorp Bank’s and ubank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Suncorp Bank

1 branded search term

  • suncorp bank

ubank

1 branded search term

  • ubank

How the Brand Demand Index is measured

Other head-to-heads among banks

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