Stanley vs YETI:Which is more popular?
In September 2026, Stanley had more branded searches than YETI among drink bottle brands in Australia. Stanley had about 28,300 branded searches, while YETI had 12,100. Stanley made up 10.9% of all drink bottle brand searches we track, and YETI accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about drink bottle brands, YETI appeared in three of the five answers and Stanley in one. YETI was mentioned before Stanley in every answer.
Who do people search for more?
Stanley, about 2 searches for every 1 for YETI
Who does AI mention more?
YETI, mentioned in 3 of 5 answers, Stanley in 1
Who does AI recommend more?
YETI, named ahead of Stanley in every answer
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Top drink bottle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, YETI was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Stanley was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. YETI was listed before Stanley in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Hydro Flask1st
Frank Green2nd- YETI3rd
Klean Kanteen4th
Owala5th- Stanley6th
CamelBak–
Chilly's–
Cheeki–
Sistema–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hydro Flask3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- YETI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Frank Green2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Owala1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stanley1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CamelBak1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Klean Kanteen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cheeki0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sistema0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about drink bottle brands
5 answers
Asked ChatGPT
“What's the best insulated drink bottle in Australia?”
Asked ChatGPT
“Which water bottle keeps drinks cold the longest?”
Asked ChatGPT
“Which drink bottle is best for kids?”
Searched Google, AI Overview
“water bottle”
Searched Google, AI Overview
“drink bottle”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Stanley or YETI more popular in search?
This chart shows how often people search Google for Stanley and YETI by name. Each line represents a brand's share of searches for all 11 drink bottle brands we track, month by month, from searches in Australia.
Share of searches by month for Stanley, YETI. The figures are in the table below the chart.
View monthly share of searches table
| Month | Owala | Frank Green | Stanley | Hydro Flask | YETI | CamelBak | Klean Kanteen | Chilly's | Cheeki | Sistema | MontiiCo |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 38% | 7.6% | 7.7% | 4.2% | 2.8% | 0.83% | 0.45% | 0.25% | 0.2% | 0.11% |
| Nov 2025 | 33.7% | 41% | 8% | 10.1% | 3.7% | 2% | 0.73% | 0.33% | 0.18% | 0.15% | 0.14% |
| Dec 2025 | 28.7% | 42.8% | 11.8% | 8.6% | 4.7% | 2.1% | 0.62% | 0.21% | 0.19% | 0.15% | 0.1% |
| Jan 2026 | 38.8% | 31.6% | 10.7% | 9.5% | 4.3% | 2.8% | 1% | 0.37% | 0.29% | 0.25% | 0.28% |
| Feb 2026 | 44.6% | 29.9% | 8.4% | 9% | 4% | 2.2% | 0.96% | 0.33% | 0.24% | 0.2% | 0.15% |
| Mar 2026 | 39.5% | 32.5% | 9.5% | 9.7% | 4.3% | 2.4% | 0.86% | 0.57% | 0.26% | 0.26% | 0.11% |
| Apr 2026 | 37.4% | 37.4% | 9.1% | 7.5% | 4.1% | 2.2% | 0.99% | 0.66% | 0.3% | 0.24% | 0.13% |
| May 2026 | 39% | 31.9% | 12.2% | 7.8% | 4.3% | 2.3% | 1% | 0.82% | 0.31% | 0.25% | 0.14% |
| Jun 2026 | 39.2% | 32.1% | 10.3% | 9.6% | 3.5% | 2.9% | 1% | 0.69% | 0.26% | 0.26% | 0.11% |
| Jul 2026 | 40.7% | 33.5% | 10.8% | 6.7% | 3.7% | 2.4% | 0.89% | 0.59% | 0.27% | 0.27% | 0.11% |
| Aug 2026 | 44.3% | 29.7% | 10.9% | 7.3% | 4% | 2.2% | 0.79% | 0.43% | 0.19% | 0.24% | 0.1% |
| Sep 2026 | 42.5% | 28.6% | 10.9% | 8.6% | 4.7% | 2.6% | 0.93% | 0.5% | 0.28% | 0.28% | 0.11% |
How has the Stanley and YETI comparison changed over the last 12 months?
3 findings
- Stanley was ahead of YETI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Stanley’s share of searches among drink bottle brands in Australia moved from 7.6% to 10.9%, and its estimated monthly branded searches moved from 22.1K to 28.3K.
- Across the 12 months ending September 2026, YETI’s share of searches among drink bottle brands in Australia moved from 4.2% to 4.7%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for Australia drink bottle brands in September 2026?
2 changes
In September 2026, YETI gained share of searches among drink bottle brands in Australia, from 4% to 4.7%.
Stanley’s share of searches among drink bottle brands in Australia has gained ground for 3 months in a row, from 10.3% to 10.9% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Stanley’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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