St.George vs Up:Which is more popular?
In September 2026, St.George had more branded searches than Up among banks in Australia. St.George had about 368,000 branded searches, while Up had 33,100. St.George made up 5.4% of all bank searches we track, and Up accounted for 0.48%. When we asked ChatGPT and Google AI Overviews about banks, Up appeared in three of the five answers and St.George in one. Up was mentioned before St.George in every answer that named either.
Who do people search for more?
St.George, about 11 searches for every 1 for Up
Who does AI mention more?
Up, mentioned in 3 of 5 answers, St.George in 1
Who does AI recommend more?
Up, named ahead of St.George in 3 of 3 answers
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Top banks in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Up was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. St.George was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Up was listed before St.George in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
CommBank4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Macquarie Bank4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ING4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Westpac3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
NAB3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Up3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ANZ2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bendigo Bank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ubank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- St.George1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about banks
5 answers
Asked ChatGPT
“Which bank should I use in Australia?”
Asked ChatGPT
“What are the best banks in Australia?”
Asked ChatGPT
“What's the best bank in Australia for a high interest savings account?”
Searched Google, AI Overview
“bank account”
Searched Google, AI Overview
“best bank australia”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Share of searches by month for St.George, Up. The figures are in the table below the chart.
View monthly share of searches table
| Month | CommBank | ANZ | Westpac | NAB | St.George | Bendigo Bank | Bankwest | Macquarie Bank | BOQ | Great Southern Bank | Suncorp Bank | ubank | ING | ME Bank | Up |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26% | 17.6% | 17.6% | 15% | 5.3% | 4.3% | 2.9% | 2.9% | 2.9% | 1.6% | 1.1% | 0.87% | 0.73% | 1.1% | 0.39% |
| Nov 2025 | 24.1% | 18% | 18% | 15.4% | 5.4% | 4.4% | 3% | 3% | 3.3% | 1.6% | 1.1% | 0.73% | 0.67% | 0.89% | 0.4% |
| Dec 2025 | 25.2% | 18.9% | 18.9% | 13.2% | 5.7% | 4.6% | 2.5% | 2.5% | 3.1% | 1.7% | 1.1% | 0.76% | 0.54% | 0.93% | 0.34% |
| Jan 2026 | 25.4% | 19% | 19% | 13.3% | 5.7% | 3.8% | 2.5% | 2.5% | 3.1% | 1.7% | 0.94% | 0.94% | 0.64% | 0.94% | 0.42% |
| Feb 2026 | 26.4% | 16.1% | 19.8% | 13.8% | 5.9% | 4% | 2.7% | 2.7% | 2.6% | 1.8% | 1.2% | 0.98% | 0.66% | 0.98% | 0.44% |
| Mar 2026 | 24.2% | 18.2% | 18.2% | 15.5% | 5.4% | 4.5% | 3% | 2.4% | 3% | 2% | 1.1% | 0.9% | 0.61% | 0.73% | 0.4% |
| Apr 2026 | 21.9% | 19.9% | 19.9% | 13.9% | 6% | 4.9% | 2.7% | 2.7% | 3% | 1.8% | 0.98% | 0.8% | 0.55% | 0.66% | 0.36% |
| May 2026 | 21.6% | 19.7% | 19.7% | 13.8% | 5.9% | 4.8% | 2.6% | 3.2% | 3% | 1.8% | 1.2% | 0.97% | 0.66% | 0.65% | 0.43% |
| Jun 2026 | 22% | 20.1% | 20.1% | 14.1% | 6% | 4% | 2.7% | 2.7% | 3% | 1.8% | 0.99% | 0.99% | 0.55% | 0.54% | 0.36% |
| Jul 2026 | 22.3% | 20.3% | 20.3% | 14.2% | 5% | 4.1% | 2.7% | 2.7% | 3.1% | 1.8% | 1% | 0.82% | 0.58% | 0.55% | 0.37% |
| Aug 2026 | 24% | 16.1% | 19.8% | 16.7% | 4.9% | 4.9% | 2.7% | 2.7% | 3% | 1.8% | 0.98% | 0.98% | 0.66% | 0.53% | 0.44% |
| Sep 2026 | 24.1% | 17.8% | 17.8% | 15.3% | 5.4% | 4.4% | 2.9% | 2.9% | 2.9% | 2% | 1.3% | 1.1% | 0.87% | 0.59% | 0.48% |
How has the St.George and Up comparison changed over the last 12 months?
3 findings
- St.George was ahead of Up in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, St.George’s share of searches among banks in Australia moved from 5.3% to 5.4%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, Up’s share of searches among banks in Australia moved from 0.39% to 0.48%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for Australia banks in September 2026?
1 change
In September 2026, St.George overtook Bendigo Bank to rank 5th among banks in Australia, with 5.4% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using St.George’s and Up’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among banks
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