Brandwave

Sistema vs Stanley:Which is more popular?

In September 2026, Stanley had more branded searches than Sistema among drink bottle brands in Australia. Stanley had about 28,300 branded searches, while Sistema had 720. Stanley made up 10.9% of all drink bottle brand searches we track, and Sistema accounted for 0.28%. When we asked ChatGPT and Google AI Overviews about drink bottle brands, Stanley appeared in one of the five answers and Sistema in none.

Among drink bottle brands in Australia in September 2026

Who do people search for more?

Stanley, about 39 searches for every 1 for Sistema

Stanley 28.3K searchesSistema 720 searches

Who does AI mention more?

Stanley, mentioned in 1 of 5 answers, Sistema in 0

Stanley in 1 of 5Sistema in 0 of 5

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Top drink bottle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stanley was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Sistema did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hydro Flask1st
  2. Frank Green2nd
  3. YETI3rd
  4. Klean Kanteen4th
  5. Owala5th
  6. Stanley6th
  7. CamelBak–
  8. Chilly's–
  9. Cheeki–
  10. Sistema–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hydro Flask3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YETI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frank Green2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Owala1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CamelBak1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Klean Kanteen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cheeki0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sistema0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about drink bottle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Sistema or Stanley more popular in search?

This chart shows how often people search Google for Sistema and Stanley by name. Each line represents a brand's share of searches for all 11 drink bottle brands we track, month by month, from searches in Australia.

Sistema and Stanley among drink bottle brands in Australia, by month

Share of searches by month for Stanley, Sistema. The figures are in the table below the chart.

View monthly share of searches table
MonthOwalaFrank GreenStanleyHydro FlaskYETICamelBakKlean KanteenChilly'sCheekiSistemaMontiiCo
Oct 202538%38%7.6%7.7%4.2%2.8%0.83%0.45%0.25%0.2%0.11%
Nov 202533.7%41%8%10.1%3.7%2%0.73%0.33%0.18%0.15%0.14%
Dec 202528.7%42.8%11.8%8.6%4.7%2.1%0.62%0.21%0.19%0.15%0.1%
Jan 202638.8%31.6%10.7%9.5%4.3%2.8%1%0.37%0.29%0.25%0.28%
Feb 202644.6%29.9%8.4%9%4%2.2%0.96%0.33%0.24%0.2%0.15%
Mar 202639.5%32.5%9.5%9.7%4.3%2.4%0.86%0.57%0.26%0.26%0.11%
Apr 202637.4%37.4%9.1%7.5%4.1%2.2%0.99%0.66%0.3%0.24%0.13%
May 202639%31.9%12.2%7.8%4.3%2.3%1%0.82%0.31%0.25%0.14%
Jun 202639.2%32.1%10.3%9.6%3.5%2.9%1%0.69%0.26%0.26%0.11%
Jul 202640.7%33.5%10.8%6.7%3.7%2.4%0.89%0.59%0.27%0.27%0.11%
Aug 202644.3%29.7%10.9%7.3%4%2.2%0.79%0.43%0.19%0.24%0.1%
Sep 202642.5%28.6%10.9%8.6%4.7%2.6%0.93%0.5%0.28%0.28%0.11%

How has the Sistema and Stanley comparison changed over the last 12 months?

3 findings
  • Stanley was ahead of Sistema in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Sistema’s share of searches among drink bottle brands in Australia moved from 0.2% to 0.28%, and its estimated monthly branded searches moved from 590 to 720.
  • Across the 12 months ending September 2026, Stanley’s share of searches among drink bottle brands in Australia moved from 7.6% to 10.9%, and its estimated monthly branded searches moved from 22.1K to 28.3K.

How did search popularity change for Australia drink bottle brands in September 2026?

2 changes

  1. Stanley’s share of searches among drink bottle brands in Australia has gained ground for 3 months in a row, from 10.3% to 10.9% in September 2026.

  2. In September 2026, Sistema fell from 9th to 10th among drink bottle brands in Australia.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Sistema’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sistema

1 branded search term

  • sistema bottle

Stanley

3 branded search terms

  • stanley bottle
  • stanley drink bottle
  • stanley tumbler

How the Brand Demand Index is measured

Other head-to-heads among drink bottle brands

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