Shark Beauty vs VS Sassoon:Which is more popular?
In September 2026, Shark Beauty had more branded searches than VS Sassoon among hair styling tool brands in Australia. Shark Beauty had about 18,100 branded searches, while VS Sassoon had 1,900. Shark Beauty made up 9.2% of all hair styling tool brand searches we track, and VS Sassoon accounted for 0.97%. When we asked ChatGPT and Google AI Overviews about hair styling tool brands, VS Sassoon appeared in two of the five answers and Shark Beauty in one. VS Sassoon was mentioned before Shark Beauty in two out of three answers that named either.
Who do people search for more?
Shark Beauty, about 10 searches for every 1 for VS Sassoon
Who does AI mention more?
VS Sassoon, mentioned in 2 of 5 answers, Shark Beauty in 1
Who does AI recommend more?
VS Sassoon, named ahead of Shark Beauty in 2 of 3 answers
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Top hair styling tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, VS Sassoon was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Shark Beauty was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. VS Sassoon was listed before Shark Beauty in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
ghd1st
Remington2nd
Dyson3rd- VS Sassoon4th
Cloud Nine5th
Silver Bullet6th- Shark Beauty7th
Mermade Hair–
BaByliss–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ghd5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Remington5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- VS Sassoon2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Shark Beauty1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cloud Nine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Silver Bullet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mermade Hair0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair styling tool brands
5 answers
Asked ChatGPT
“What's the best hair straightener in Australia?”
Asked ChatGPT
“Which hair dryer is best for frizzy hair?”
Asked ChatGPT
“Which hair styling tool is best for curls?”
Searched Google, AI Overview
“hair straightener”
Searched Google, AI Overview
“hair dryer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Shark Beauty or VS Sassoon more popular in search?
This chart shows how often people search Google for Shark Beauty and VS Sassoon by name. Each line represents a brand's share of searches for all nine hair styling tool brands we track, month by month, from searches in Australia.
Share of searches by month for Shark Beauty, VS Sassoon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | ghd | Shark Beauty | Remington | Cloud Nine | Mermade Hair | BaByliss | VS Sassoon | Silver Bullet |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.6% | 15.4% | 10.3% | 1.3% | 1.7% | 2% | 0.88% | 1.1% | 0.6% |
| Nov 2025 | 68.1% | 12.2% | 12.2% | 1.1% | 2% | 2.4% | 0.59% | 0.72% | 0.59% |
| Dec 2025 | 68.4% | 12.3% | 12.3% | 1.3% | 1.6% | 2% | 0.58% | 0.88% | 0.58% |
| Jan 2026 | 67.8% | 14.9% | 9.9% | 1.6% | 1.3% | 2% | 0.88% | 1% | 0.55% |
| Feb 2026 | 62.6% | 20.5% | 9.2% | 1.5% | 1.8% | 1.8% | 0.99% | 0.99% | 0.62% |
| Mar 2026 | 62.5% | 22.1% | 8.1% | 1.6% | 1.6% | 1.6% | 1% | 0.87% | 0.71% |
| Apr 2026 | 63.6% | 19.6% | 8.8% | 1.7% | 1.7% | 1.7% | 0.95% | 1.1% | 0.77% |
| May 2026 | 64.3% | 18.6% | 8.3% | 2% | 1.6% | 2.5% | 0.9% | 1.1% | 0.73% |
| Jun 2026 | 66.9% | 16.9% | 9.2% | 1.8% | 0.97% | 1.5% | 0.97% | 0.97% | 0.66% |
| Jul 2026 | 65.5% | 16.5% | 11.1% | 1.8% | 1.2% | 1.2% | 0.95% | 0.95% | 0.8% |
| Aug 2026 | 64% | 19.8% | 8.8% | 2.1% | 1.2% | 1.2% | 0.93% | 1.2% | 0.78% |
| Sep 2026 | 66.8% | 16.9% | 9.2% | 1.8% | 1.2% | 1.2% | 0.97% | 0.97% | 0.82% |
How has the Shark Beauty and VS Sassoon comparison changed over the last 12 months?
3 findings
- Shark Beauty was ahead of VS Sassoon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Shark Beauty’s share of searches among hair styling tool brands in Australia moved from 10.3% to 9.2%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, VS Sassoon’s share of searches among hair styling tool brands in Australia moved from 1.1% to 0.97%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for Australia hair styling tool brands in September 2026?
2 changes
In September 2026, VS Sassoon fell from 7th to 8th among hair styling tool brands in Australia.
Estimated monthly branded searches for Shark Beauty in Australia fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Shark Beauty’s and VS Sassoon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Shark Beauty
1 branded search term
- shark flexstyle
VS Sassoon
1 branded search term
- vs sassoon
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