Hair styling tool brands in Australia:Which are most popular?

Name: Hair styling tool brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Dyson was the most searched hair styling tool brand in Australia, accounting for 66.8% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, Dyson, ghd and Remington showed up in every answer. ghd was recommended most often, coming first in two out of five responses.

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Top hair styling tool brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Dyson, ghd and Remington appeared every time. ghd was recommended most often, coming first in two out of five answers. Remington was second, and Dyson was third. Mermade Hair, which ranked sixth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Dyson	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
ghd	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Remington	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
VS Sassoon	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Shark Beauty	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Cloud Nine	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Silver Bullet	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Mermade Hair	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
BaByliss	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ghd5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Remington5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
VS Sassoon2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Shark Beauty1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cloud Nine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Silver Bullet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mermade Hair0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair styling tool brands

5 answers

Asked ChatGPT
“What's the best hair straightener in Australia?”
1. 1ghd
2. 2Cloud Nine
3. 3Remington
4. 4Dyson
Asked ChatGPT
“Which hair dryer is best for frizzy hair?”
1. 1Dyson
2. 2ghd
3. 3Remington
Asked ChatGPT
“Which hair styling tool is best for curls?”
1. 1ghd
2. 2Dyson
3. 3Shark Beauty
4. 4Remington
Searched Google, AI Overview
“hair straightener”
1. 1Remington
2. 2VS Sassoon
3. 3Silver Bullet
4. 4ghd
5. 5Dyson
Searched Google, AI Overview
“hair dryer”
1. 1Remington
2. 2VS Sassoon
3. 3Dyson
4. 4ghd

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which hair styling tool brands do people search for most?

This chart shows how often people search Google for each hair styling tool brand by name. Each line represents a brand's share of searches for all nine hair styling tool brands we track, month by month, from searches in Australia.

Share of searches among hair styling tool brands in Australia, by month

Month	Dyson	ghd	Shark Beauty	Remington	Cloud Nine	Mermade Hair	BaByliss	VS Sassoon	Silver Bullet
Oct 2025	66.6%	15.4%	10.3%	1.3%	1.7%	2%	0.88%	1.1%	0.6%
Nov 2025	68.1%	12.2%	12.2%	1.1%	2%	2.4%	0.59%	0.72%	0.59%
Dec 2025	68.4%	12.3%	12.3%	1.3%	1.6%	2%	0.58%	0.88%	0.58%
Jan 2026	67.8%	14.9%	9.9%	1.6%	1.3%	2%	0.88%	1%	0.55%
Feb 2026	62.6%	20.5%	9.2%	1.5%	1.8%	1.8%	0.99%	0.99%	0.62%
Mar 2026	62.5%	22.1%	8.1%	1.6%	1.6%	1.6%	1%	0.87%	0.71%
Apr 2026	63.6%	19.6%	8.8%	1.7%	1.7%	1.7%	0.95%	1.1%	0.77%
May 2026	64.3%	18.6%	8.3%	2%	1.6%	2.5%	0.9%	1.1%	0.73%
Jun 2026	66.9%	16.9%	9.2%	1.8%	0.97%	1.5%	0.97%	0.97%	0.66%
Jul 2026	65.5%	16.5%	11.1%	1.8%	1.2%	1.2%	0.95%	0.95%	0.8%
Aug 2026	64%	19.8%	8.8%	2.1%	1.2%	1.2%	0.93%	1.2%	0.78%
Sep 2026	66.8%	16.9%	9.2%	1.8%	1.2%	1.2%	0.97%	0.97%	0.82%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Dyson	66.8%	131K	0%	+2.8 points
2, held 2nd	ghd	16.9%	33.1K	-18.3%	-2.9 points
3, held 3rd	Shark Beauty SharkNinja	9.2%	18.1K	0%	+0.4 points
4, held 4th	Remington	1.8%	3.6K	-18.2%	-0.3 points
5, held 5th	Cloud Nine	1.2%	2.4K	0%	+0.1 points
6, held 6th	Mermade Hair	1.2%	2.4K	0%	+0.1 points
7, moved from 8th to 7th	BaByliss	0.97%	1.9K	0%	0 pointsmoved from 8th to 7th
8, moved from 7th to 8th	VS Sassoon	0.97%	1.9K	-20.8%	-0.2 pointsmoved from 7th to 8th
9, held 9th	Silver Bullet	0.82%	1.6K	0%	0 points

1.Dyson
66.8%
Held 1st. 131K estimated branded searches, 0% vs prior month. Share +2.8 points.
2.ghd
16.9%
Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -2.9 points.
3.Shark Beauty
9.2%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
4.Remington
1.8%
Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
5.Cloud Nine
1.2%
Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.Mermade Hair
1.2%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.BaByliss
0.97%
Moved from 8th to 7th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
8.VS Sassoon
0.97%
Moved from 7th to 8th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.2 points.
9.Silver Bullet
0.82%
Held 9th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among hair styling tool brands in Australia?

9 brands

In September 2026, Dyson was the most searched among hair styling tool brands in Australia, with an estimated 131K branded searches, 66.8% of all searches for the nine we track. ghd is in 2nd place, 49.9 percentage points behind at 16.9%.

Australia hair styling tool brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Dyson	66.6% → 66.8%	68.4%Dec 2025	62.5%Mar 2026	1st
ghd	15.4% → 16.9%	22.1%Mar 2026	12.2%Nov 2025	2nd
Shark Beauty	10.3% → 9.2%	12.3%Dec 2025	8.1%Mar 2026	3rd
Remington	1.3% → 1.8%	2.1%Aug 2026	1.1%Nov 2025	6th → 4th
Cloud Nine	1.7% → 1.2%	2%Nov 2025	0.97%Jun 2026	5th
Mermade Hair	2% → 1.2%	2.5%May 2026	1.2%Aug 2026	4th → 6th
BaByliss	0.88% → 0.97%	1%Mar 2026	0.58%Dec 2025	8th → 7th
VS Sassoon	1.1% → 0.97%	1.2%Aug 2026	0.72%Nov 2025	7th → 8th
Silver Bullet	0.6% → 0.82%	0.82%Sep 2026	0.55%Jan 2026	9th

Each finding as a sentence

Across the 12 months ending September 2026, ghd’s share of searches among hair styling tool brands in Australia increased from 15.4% to 16.9%.
Across the 12 months ending September 2026, Shark Beauty’s share of searches among hair styling tool brands in Australia decreased from 10.3% to 9.2%.
Across the 12 months ending September 2026, Mermade Hair’s share of searches among hair styling tool brands in Australia decreased from 2% to 1.2%.
Across the 12 months ending September 2026, Dyson’s share of searches among hair styling tool brands in Australia peaked at 68.4% in December 2025 and was lowest at 62.5% in March 2026.
Across the 12 months ending September 2026, ghd’s share of searches among hair styling tool brands in Australia peaked at 22.1% in March 2026 and was lowest at 12.2% in November 2025.
Across the 12 months ending September 2026, Shark Beauty’s share of searches among hair styling tool brands in Australia peaked at 12.3% in December 2025 and was lowest at 8.1% in March 2026.
Across the 12 months ending September 2026, Remington’s share of searches among hair styling tool brands in Australia peaked at 2.1% in August 2026 and was lowest at 1.1% in November 2025.
Across the 12 months ending September 2026, Cloud Nine’s share of searches among hair styling tool brands in Australia peaked at 2% in November 2025 and was lowest at 0.97% in June 2026.
Across the 12 months ending September 2026, Mermade Hair’s share of searches among hair styling tool brands in Australia peaked at 2.5% in May 2026 and was lowest at 1.2% in August 2026.
Across the 12 months ending September 2026, Remington rose from 6th to 4th among hair styling tool brands in Australia.
Across the 12 months ending September 2026, Mermade Hair fell from 4th to 6th among hair styling tool brands in Australia.
Across the 12 months ending September 2026, BaByliss rose from 8th to 7th among hair styling tool brands in Australia.
Across the 12 months ending September 2026, VS Sassoon fell from 7th to 8th among hair styling tool brands in Australia.
Across the 12 months ending September 2026, Dyson, Cloud Nine and Silver Bullet held steady: their share of searches among hair styling tool brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia hair styling tool brands in September 2026?

8 changes

In September 2026, Dyson gained share of searches among hair styling tool brands in Australia, from 64% to 66.8%.
In September 2026, ghd lost share of searches among hair styling tool brands in Australia, from 19.8% to 16.9%.
In September 2026, BaByliss rose from 8th to 7th among hair styling tool brands in Australia.
In September 2026, VS Sassoon fell from 7th to 8th among hair styling tool brands in Australia.
Estimated monthly branded searches for Remington in Australia rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
Estimated monthly branded searches for Silver Bullet in Australia rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.
Estimated monthly branded searches for Mermade Hair in Australia fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026.
Estimated monthly branded searches for Cloud Nine in Australia fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

How are branded searches counted for hair styling tool brands?

10 search terms

Each brand's share of searches among hair styling tool brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.