Brandwave

Samsung Galaxy Watch vs WHOOP:Which is more popular?

In September 2026, Samsung Galaxy Watch had more branded searches than WHOOP among smartwatch and fitness tracker brands in Australia. Samsung Galaxy Watch had about 37,000 branded searches, while WHOOP had 22,200. Samsung Galaxy Watch made up 6.1% of all smartwatch and fitness tracker brand searches we track, and WHOOP accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about smartwatch and fitness tracker brands, Samsung Galaxy Watch appeared in three of the five answers and WHOOP in none.

Among smartwatch and fitness tracker brands in Australia in September 2026

Who do people search for more?

Samsung Galaxy Watch, about 67% more searches than WHOOP

Samsung Galaxy Watch 37K searchesWHOOP 22.2K searches

Who does AI mention more?

Samsung Galaxy Watch, mentioned in 3 of 5 answers, WHOOP in 0

Samsung Galaxy Watch in 3 of 5WHOOP in 0 of 5

Who does AI recommend more?

Samsung Galaxy Watch, the only one of the two named

Samsung Galaxy Watch first in 3WHOOP never named

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Top smartwatch and fitness tracker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Samsung Galaxy Watch was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. WHOOP did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garmin1st
  2. Apple Watch2nd
  3. Samsung Galaxy Watch3rd
  4. Fitbit4th
  5. Amazfit5th
  6. Oura–
  7. WHOOP–
  8. COROS–
  9. Huawei–
  10. Polar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple Watch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung Galaxy Watch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fitbit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazfit1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WHOOP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COROS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Huawei0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smartwatch and fitness tracker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Samsung Galaxy Watch or WHOOP more popular in search?

This chart shows how often people search Google for Samsung Galaxy Watch and WHOOP by name. Each line represents a brand's share of searches for all ten smartwatch and fitness tracker brands we track, month by month, from searches in Australia.

Samsung Galaxy Watch and WHOOP among smartwatch and fitness tracker brands in Australia, by month

Share of searches by month for Samsung Galaxy Watch, WHOOP. The figures are in the table below the chart.

View monthly share of searches table
MonthApple WatchOuraGarminFitbitSamsung Galaxy WatchWHOOPAmazfitCOROSHuaweiPolar
Oct 202549.9%12.3%15%10%7.5%2.5%1.1%0.59%0.89%0.26%
Nov 202549.8%14.9%14.9%8.2%7.5%2.5%0.89%0.39%0.73%0.26%
Dec 202548.5%17.8%14.5%8%6.3%2.9%0.87%0.32%0.71%0.17%
Jan 202641.7%18.6%15.3%10.2%6.6%4.6%1.4%0.49%0.75%0.27%
Feb 202644.5%16.4%16.4%9%7.1%4%1.2%0.53%0.8%0.22%
Mar 202642.8%19.3%15.8%8.6%6.8%3.9%1.2%0.62%0.77%0.21%
Apr 202641.1%22.5%15.1%8.3%6.2%3.7%1.3%0.74%0.74%0.27%
May 202639%21.3%14.3%11.7%6.2%4.3%1.3%0.7%0.85%0.25%
Jun 202637.6%25.2%13.8%11.3%6%3.4%1.2%0.54%0.67%0.19%
Jul 202637.9%25.4%13.9%9.3%7.4%3.4%1.2%0.55%0.68%0.17%
Aug 202636.7%24.6%16.4%9%6.7%4%0.98%0.66%0.66%0.15%
Sep 202640.5%22.2%14.9%10%6.1%3.7%1.1%0.72%0.72%0.16%

How has the Samsung Galaxy Watch and WHOOP comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia smartwatch and fitness tracker brands in September 2026?

2 changes

  1. In September 2026, Samsung Galaxy Watch lost share of searches among smartwatch and fitness tracker brands in Australia, from 6.7% to 6.1%.

  2. Estimated monthly branded searches for WHOOP in Australia rose 83.5% over 12 measured months, from 12.1K to 22.2K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Samsung Galaxy Watch’s and WHOOP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Samsung Galaxy Watch

2 branded search terms

  • samsung galaxy watch
  • samsung watch

WHOOP

1 branded search term

  • whoop band

How the Brand Demand Index is measured

Other head-to-heads among smartwatch and fitness tracker brands

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