Round Lab vs Some By Mi:Which is more popular?
In September 2026, Some By Mi had more branded searches than Round Lab among Korean skincare brands in Australia. Some By Mi had about 2,900 branded searches, while Round Lab had 1,600. Some By Mi made up 1.9% of all Korean skincare brand searches we track, and Round Lab accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about Korean skincare brands, Round Lab appeared in three of the five answers and Some By Mi in none.
Who do people search for more?
Some By Mi, about 81% more searches than Round Lab
Who does AI mention more?
Round Lab, mentioned in 3 of 5 answers, Some By Mi in 0
Who does AI recommend more?
Round Lab, the only one of the two named
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Top Korean skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Round Lab was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Some By Mi did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Beauty of Joseon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SKIN10045 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
COSRX4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Medicube3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Round Lab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Anua2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Laneige2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dr. Jart+1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Innisfree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Some By Mi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Korean skincare brands
5 answers
Asked ChatGPT
“Which Korean skincare brand should I try?”
Asked ChatGPT
“What are the best Korean skincare brands?”
Asked ChatGPT
“What's the best Korean sunscreen?”
Searched Google, AI Overview
“korean skincare”
Searched Google, AI Overview
“k beauty”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Round Lab or Some By Mi more popular in search?
This chart shows how often people search Google for Round Lab and Some By Mi by name. Each line represents a brand's share of searches for all 12 Korean skincare brands we track, month by month, from searches in Australia.
Share of searches by month for Some By Mi, Round Lab. The figures are in the table below the chart.
View monthly share of searches table
| Month | Medicube | Beauty of Joseon | Anua | Laneige | Innisfree | COSRX | Torriden | SKIN1004 | Sulwhasoo | Dr. Jart+ | Some By Mi | Round Lab |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.3% | 18.3% | 6.7% | 18.3% | 8.2% | 5.4% | 3% | 5.4% | 5.4% | 3.6% | 2% | 1.3% |
| Nov 2025 | 25.1% | 16.8% | 6.1% | 20.5% | 9.2% | 4.1% | 2.2% | 6.1% | 4.1% | 2.7% | 1.8% | 1.2% |
| Dec 2025 | 24.7% | 16.5% | 7.4% | 20.2% | 9% | 4.9% | 2.7% | 4.9% | 4% | 2.7% | 1.8% | 1.2% |
| Jan 2026 | 29% | 19.4% | 7.1% | 15.9% | 7.1% | 4.7% | 3.1% | 3.9% | 3.9% | 2.6% | 2.1% | 1.4% |
| Feb 2026 | 30.5% | 16.7% | 7.5% | 16.7% | 6.1% | 5% | 3.3% | 4.1% | 4.1% | 2.7% | 2.2% | 1.2% |
| Mar 2026 | 27.8% | 15.2% | 8.3% | 15.2% | 6.8% | 6.8% | 3.7% | 3.7% | 5.6% | 2.4% | 3% | 1.3% |
| Apr 2026 | 31.8% | 17.4% | 7.8% | 11.6% | 6.4% | 6.4% | 3.5% | 4.2% | 5.2% | 2.3% | 2.3% | 1.3% |
| May 2026 | 40.6% | 14.9% | 8.1% | 9.9% | 5.4% | 5.4% | 3.6% | 3% | 3.6% | 2.4% | 1.9% | 1.1% |
| Jun 2026 | 42.2% | 12.6% | 8.4% | 10.3% | 5.6% | 4.6% | 3.8% | 3.1% | 3.8% | 2.5% | 2% | 1.1% |
| Jul 2026 | 45.1% | 13.5% | 7.4% | 9% | 4.9% | 4% | 3.3% | 3.3% | 4% | 2.7% | 1.8% | 0.98% |
| Aug 2026 | 44.8% | 13.4% | 7.3% | 9% | 4.9% | 4.9% | 4% | 3.3% | 3.3% | 2.2% | 1.8% | 1.2% |
| Sep 2026 | 39.9% | 14.6% | 9.7% | 9.7% | 5.3% | 4.3% | 4.3% | 3.6% | 3.6% | 1.9% | 1.9% | 1.1% |
How has the Round Lab and Some By Mi comparison changed over the last 12 months?
3 findings
- Some By Mi was ahead of Round Lab in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Round Lab’s share of searches among Korean skincare brands in Australia moved from 1.3% to 1.1%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, Some By Mi’s share of searches among Korean skincare brands in Australia moved from 2% to 1.9%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
How did search popularity change for Australia Korean skincare brands in September 2026?
1 change
Estimated monthly branded searches for Some By Mi in Australia rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Round Lab’s and Some By Mi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Round Lab
1 branded search term
- round lab
Some By Mi
1 branded search term
- some by mi
Other head-to-heads among Korean skincare brands
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