Rolls-Royce vs Skoda:Which is more popular?
In September 2026, Skoda had more branded searches than Rolls-Royce among car brands in Australia. Skoda had about 46,100 branded searches, while Rolls-Royce had 40,700. Skoda made up 0.71% of all car brand searches we track, and Rolls-Royce accounted for 0.63%. When we asked ChatGPT and Google AI Overviews about car brands, Rolls-Royce appeared in one of the five answers and Skoda in none.
Who do people search for more?
Skoda, about 13% more searches than Rolls-Royce
Who does AI mention more?
Rolls-Royce, mentioned in 1 of 5 answers, Skoda in 0
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Top car brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rolls-Royce was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Skoda did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hyundai5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BYD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ford3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mazda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tesla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Honda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Rolls-Royce1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Skoda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car brands
5 answers
Asked ChatGPT
“Which car should I buy in Australia?”
Asked ChatGPT
“What are the most reliable car brands in Australia?”
Asked ChatGPT
“What is the best SUV to buy in Australia?”
Searched Google, AI Overview
“car brands”
Searched Google, AI Overview
“new car”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Rolls-Royce or Skoda more popular in search?
This chart shows how often people search Google for Rolls-Royce and Skoda by name. Each line represents a brand's share of searches for all 57 car brands we track, month by month, from searches in Australia.
Share of searches by month for Skoda, Rolls-Royce. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toyota | BYD | Mitsubishi | Mazda | Kia | Tesla | Ford | Hyundai | Subaru | Honda | Nissan | Porsche | Zeekr | Geely | Suzuki | Skoda | Rolls-Royce |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 13.4% | 4.6% | 4.9% | 5.3% | 5% | 3.7% | 4.9% | 4.3% | 4% | 3.1% | 3.3% | 3% | 0.69% | 0.48% | 3% | 0.87% | 0.68% |
| Nov 2025 | 13.2% | 4.8% | 5.2% | 5.5% | 4.9% | 3.3% | 4.9% | 4.1% | 3.7% | 3.2% | 3.6% | 3.1% | 0.72% | 0.52% | 2.7% | 0.79% | 0.73% |
| Dec 2025 | 13.4% | 4.5% | 5.2% | 5.3% | 5% | 3.2% | 4.7% | 4.2% | 3.9% | 3.5% | 3.3% | 2.9% | 0.76% | 0.53% | 2.8% | 0.8% | 0.64% |
| Jan 2026 | 13.6% | 4.9% | 5.3% | 5.8% | 5.4% | 3.1% | 4.8% | 4.5% | 3.9% | 3.1% | 3.3% | 2.6% | 0.81% | 0.57% | 3% | 0.76% | 0.67% |
| Feb 2026 | 13.1% | 4.9% | 4.9% | 5.4% | 5.4% | 3.3% | 4.5% | 4.1% | 3.9% | 3.2% | 3.3% | 2.7% | 0.86% | 0.91% | 2.8% | 0.79% | 0.65% |
| Mar 2026 | 11.8% | 9.8% | 4.6% | 5.1% | 5.1% | 6% | 3.6% | 3.8% | 3.3% | 2.7% | 2.8% | 2.6% | 1.6% | 1.3% | 2.3% | 0.83% | 0.6% |
| Apr 2026 | 11.6% | 9% | 4.6% | 4.5% | 4.9% | 5.4% | 3.9% | 3.7% | 3.1% | 2.9% | 2.9% | 2.5% | 2.5% | 1.5% | 2.5% | 0.81% | 0.67% |
| May 2026 | 12.1% | 7% | 5.1% | 5.2% | 4.7% | 3.8% | 4.4% | 3.8% | 3.4% | 3.1% | 3% | 2.9% | 2.2% | 1.4% | 2.6% | 0.74% | 0.73% |
| Jun 2026 | 12.3% | 6.3% | 4.6% | 5% | 4.9% | 3.6% | 4.5% | 4.1% | 3.7% | 3.1% | 2.9% | 2.7% | 1.8% | 1.6% | 2.6% | 0.8% | 0.68% |
| Jul 2026 | 12.5% | 6% | 4.2% | 5.4% | 5% | 3.5% | 4.1% | 4.1% | 3.6% | 3.2% | 2.9% | 2.8% | 1.8% | 1.6% | 2.5% | 0.81% | 0.68% |
| Aug 2026 | 12.5% | 5.9% | 4.2% | 5.5% | 4.8% | 3.8% | 4.3% | 3.8% | 3.7% | 3.2% | 3.2% | 2.8% | 2% | 1.9% | 2.6% | 0.75% | 0.74% |
| Sep 2026 | 11.4% | 6.5% | 5.7% | 4.8% | 4.6% | 4.3% | 4.2% | 3.5% | 3.4% | 3.1% | 3% | 2.8% | 2.5% | 2.4% | 2.4% | 0.71% | 0.63% |
How has the Rolls-Royce and Skoda comparison changed over the last 12 months?
3 findings
- Skoda was ahead of Rolls-Royce in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rolls-Royce’s share of searches among car brands in Australia moved from 0.68% to 0.63%, and its estimated monthly branded searches moved from 48K to 40.7K.
- Across the 12 months ending September 2026, Skoda’s share of searches among car brands in Australia moved from 0.87% to 0.71%, and its estimated monthly branded searches moved from 61.3K to 46.1K.
How did search popularity change for Australia car brands in September 2026?
2 changes
In September 2026, Rolls-Royce fell from 37th to 41st among car brands in Australia.
In September 2026, Skoda fell from 36th to 37th among car brands in Australia.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Rolls-Royce’s and Skoda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rolls-Royce
6 branded search terms
- rolls-royce
- rolls-royce cars
- rolls-royce cullinan
- rolls-royce ghost
- rolls-royce phantom
- rolls-royce spectre
Skoda
8 branded search terms
- skoda
- skoda cars
- skoda enyaq
- skoda fabia
- skoda karoq
- skoda kodiaq
- skoda octavia
- skoda superb
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