Brandwave

Red Rock Deli vs Thins:Which is more popular?

In September 2026, Red Rock Deli had more branded searches than Thins among chip brands in Australia. Red Rock Deli had about 6,600 branded searches, while Thins had 2,900. Red Rock Deli made up 12.6% of all chip brand searches we track, and Thins accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about chip brands, Red Rock Deli and Thins each appeared in three of the four answers. Red Rock Deli was mentioned before Thins in three out of four answers.

Among chip brands in Australia in September 2026

Who do people search for more?

Red Rock Deli, about 2 searches for every 1 for Thins

Red Rock Deli 6.6K searchesThins 2.9K searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Red Rock Deli in 3 of 4Thins in 3 of 4

Who does AI recommend more?

Red Rock Deli, named ahead of Thins in 3 of 4 answers

Red Rock Deli first in 3Thins first in 1

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Top chip brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Red Rock Deli was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Thins was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Red Rock Deli was listed before Thins in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Smith's1st
  2. Kettle2nd
  3. Red Rock Deli3rd
  4. Thins4th
  5. Doritos5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Smith's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kettle4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Red Rock Deli3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Thins3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Doritos2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about chip brands

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Red Rock Deli or Thins more popular in search?

This chart shows how often people search Google for Red Rock Deli and Thins by name. Each line represents a brand's share of searches for all five chip brands we track, month by month, from searches in Australia.

Red Rock Deli and Thins among chip brands in Australia, by month

Share of searches by month for Red Rock Deli, Thins. The figures are in the table below the chart.

View monthly share of searches table
MonthDoritosSmith'sKettleRed Rock DeliThins
Oct 202534.8%28.5%15.5%15.5%5.6%
Nov 202534%27.8%15.2%18.6%4.4%
Dec 202533.7%27.6%15%18.4%5.3%
Jan 202632.6%26.7%17.8%17.8%5.1%
Feb 202639.6%26.5%14.4%14.4%5.1%
Mar 202634.8%28.5%15.5%15.5%5.6%
Apr 202635.8%29.3%16%13.1%5.8%
May 202632.7%32.7%14.6%14.6%5.3%
Jun 202635.4%35.4%12.9%10.6%5.7%
Jul 202630.2%36.9%13.5%13.5%5.9%
Aug 202636.4%29.8%13.3%13.3%7.2%
Sep 202634.6%28.3%18.9%12.6%5.5%

How has the Red Rock Deli and Thins comparison changed over the last 12 months?

3 findings
  • Red Rock Deli was ahead of Thins in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Red Rock Deli’s share of searches among chip brands in Australia moved from 15.5% to 12.6%, and its estimated monthly branded searches held steady at 6.6K.
  • Across the 12 months ending September 2026, Thins’ share of searches among chip brands in Australia moved from 5.6% to 5.5%, and its estimated monthly branded searches moved from 2.4K to 2.9K.

How did search popularity change for Australia chip brands in September 2026?

2 changes

  1. In September 2026, Thins lost share of searches among chip brands in Australia, from 7.2% to 5.5%.

  2. In September 2026, Red Rock Deli lost share of searches among chip brands in Australia, from 13.3% to 12.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Red Rock Deli’s and Thins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Red Rock Deli

1 branded search term

  • red rock deli

Thins

1 branded search term

  • thins chips

How the Brand Demand Index is measured

Other head-to-heads among chip brands

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