Brandwave

Doritos vs Red Rock Deli:Which is more popular?

In September 2026, Doritos had more branded searches than Red Rock Deli among chip brands in Australia. Doritos had about 18,100 branded searches, while Red Rock Deli had 6,600. Doritos made up 34.6% of all chip brand searches we track, and Red Rock Deli accounted for 12.6%. When we asked ChatGPT and Google AI Overviews about chip brands, Red Rock Deli appeared in three of the four answers and Doritos in two. Red Rock Deli was mentioned before Doritos in every answer that named either.

Among chip brands in Australia in September 2026

Who do people search for more?

Doritos, about 3 searches for every 1 for Red Rock Deli

Doritos 18.1K searchesRed Rock Deli 6.6K searches

Who does AI mention more?

Red Rock Deli, mentioned in 3 of 4 answers, Doritos in 2

Red Rock Deli in 3 of 4Doritos in 2 of 4

Who does AI recommend more?

Red Rock Deli, named ahead of Doritos in 3 of 3 answers

Red Rock Deli first in 3Doritos never first

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Top chip brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Red Rock Deli was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Doritos was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Red Rock Deli was listed before Doritos in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Smith's1st
  2. Kettle2nd
  3. Red Rock Deli3rd
  4. Thins4th
  5. Doritos5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Smith's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kettle4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Red Rock Deli3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Thins3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Doritos2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about chip brands

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Doritos or Red Rock Deli more popular in search?

This chart shows how often people search Google for Doritos and Red Rock Deli by name. Each line represents a brand's share of searches for all five chip brands we track, month by month, from searches in Australia.

Doritos and Red Rock Deli among chip brands in Australia, by month

Share of searches by month for Doritos, Red Rock Deli. The figures are in the table below the chart.

View monthly share of searches table
MonthDoritosSmith'sKettleRed Rock DeliThins
Oct 202534.8%28.5%15.5%15.5%5.6%
Nov 202534%27.8%15.2%18.6%4.4%
Dec 202533.7%27.6%15%18.4%5.3%
Jan 202632.6%26.7%17.8%17.8%5.1%
Feb 202639.6%26.5%14.4%14.4%5.1%
Mar 202634.8%28.5%15.5%15.5%5.6%
Apr 202635.8%29.3%16%13.1%5.8%
May 202632.7%32.7%14.6%14.6%5.3%
Jun 202635.4%35.4%12.9%10.6%5.7%
Jul 202630.2%36.9%13.5%13.5%5.9%
Aug 202636.4%29.8%13.3%13.3%7.2%
Sep 202634.6%28.3%18.9%12.6%5.5%

How has the Doritos and Red Rock Deli comparison changed over the last 12 months?

3 findings
  • Doritos was ahead of Red Rock Deli in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Doritos’ share of searches among chip brands in Australia moved from 34.8% to 34.6%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
  • Across the 12 months ending September 2026, Red Rock Deli’s share of searches among chip brands in Australia moved from 15.5% to 12.6%, and its estimated monthly branded searches held steady at 6.6K.

How did search popularity change for Australia chip brands in September 2026?

2 changes

  1. In September 2026, Doritos lost share of searches among chip brands in Australia, from 36.4% to 34.6%.

  2. In September 2026, Red Rock Deli lost share of searches among chip brands in Australia, from 13.3% to 12.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Doritos’ and Red Rock Deli’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Doritos

1 branded search term

  • doritos

Red Rock Deli

1 branded search term

  • red rock deli

How the Brand Demand Index is measured

Other head-to-heads among chip brands

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