Brandwave

Red Rock Deli vs Smith's:Which is more popular?

In September 2026, Smith's had more branded searches than Red Rock Deli among chip brands in Australia. Smith's had about 14,800 branded searches, while Red Rock Deli had 6,600. Smith's made up 28.3% of all chip brand searches we track, and Red Rock Deli accounted for 12.6%. When we asked ChatGPT and Google AI Overviews about chip brands, Smith's appeared in all four answers and Red Rock Deli in three. Smith's was mentioned before Red Rock Deli in three out of four answers.

Among chip brands in Australia in September 2026

Who do people search for more?

Smith's, about 2 searches for every 1 for Red Rock Deli

Smith's 14.8K searchesRed Rock Deli 6.6K searches

Who does AI mention more?

Smith's, mentioned in every answer we collected

Smith's in 4 of 4Red Rock Deli in 3 of 4

Who does AI recommend more?

Smith's, named ahead of Red Rock Deli in 3 of 4 answers

Smith's first in 3Red Rock Deli first in 1

Follow Red Rock Deli vs Smith's and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top chip brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Smith's appeared in all four answers. Red Rock Deli was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Smith's was listed before Red Rock Deli in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Smith's1st
  2. Kettle2nd
  3. Red Rock Deli3rd
  4. Thins4th
  5. Doritos5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Smith's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kettle4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Red Rock Deli3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Thins3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Doritos2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about chip brands

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Red Rock Deli or Smith's more popular in search?

This chart shows how often people search Google for Red Rock Deli and Smith's by name. Each line represents a brand's share of searches for all five chip brands we track, month by month, from searches in Australia.

Red Rock Deli and Smith's among chip brands in Australia, by month

Share of searches by month for Smith's, Red Rock Deli. The figures are in the table below the chart.

View monthly share of searches table
MonthDoritosSmith'sKettleRed Rock DeliThins
Oct 202534.8%28.5%15.5%15.5%5.6%
Nov 202534%27.8%15.2%18.6%4.4%
Dec 202533.7%27.6%15%18.4%5.3%
Jan 202632.6%26.7%17.8%17.8%5.1%
Feb 202639.6%26.5%14.4%14.4%5.1%
Mar 202634.8%28.5%15.5%15.5%5.6%
Apr 202635.8%29.3%16%13.1%5.8%
May 202632.7%32.7%14.6%14.6%5.3%
Jun 202635.4%35.4%12.9%10.6%5.7%
Jul 202630.2%36.9%13.5%13.5%5.9%
Aug 202636.4%29.8%13.3%13.3%7.2%
Sep 202634.6%28.3%18.9%12.6%5.5%

How has the Red Rock Deli and Smith's comparison changed over the last 12 months?

3 findings
  • Smith's was ahead of Red Rock Deli in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Red Rock Deli’s share of searches among chip brands in Australia moved from 15.5% to 12.6%, and its estimated monthly branded searches held steady at 6.6K.
  • Across the 12 months ending September 2026, Smith's’ share of searches among chip brands in Australia moved from 28.5% to 28.3%, and its estimated monthly branded searches moved from 12.1K to 14.8K.

How did search popularity change for Australia chip brands in September 2026?

2 changes

  1. In September 2026, Smith's lost share of searches among chip brands in Australia, from 29.8% to 28.3%.

  2. In September 2026, Red Rock Deli lost share of searches among chip brands in Australia, from 13.3% to 12.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Red Rock Deli’s and Smith's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Red Rock Deli

1 branded search term

  • red rock deli

Smith's

1 branded search term

  • smiths chips

How the Brand Demand Index is measured

Other head-to-heads among chip brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free