Princess Polly vs The Iconic:Which is more popular?
In September 2026, Princess Polly and The Iconic were level in searches among online fashion retailers in Australia, with an estimated 368K branded searches each, at 10.7% of the total each. When we asked ChatGPT and Google AI Overviews about online fashion retailers, The Iconic appeared in all four answers and Princess Polly in one. The Iconic was mentioned before Princess Polly in every answer.
Who do people search for more?
Princess Polly and The Iconic are searched for about as often as each other.
Who does AI mention more?
The Iconic, mentioned in every answer we collected
Who does AI recommend more?
The Iconic, named ahead of Princess Polly in every answer
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Top online fashion retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, The Iconic appeared in all four answers. Princess Polly was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. The Iconic was listed before Princess Polly in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- The Iconic1st
Cotton On2nd
ASOS3rd
Country Road4th
Uniqlo5th
Dissh6th
Aje7th
White Fox Boutique8th
Princess Polly9th
Beginning Boutique10th- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Iconic4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Uniqlo3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Country Road3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- ASOS3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Cotton On2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Dissh2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Aje2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Showpo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Princess Polly1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Meshki1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about online fashion retailers
4 answers
Asked ChatGPT
“Where should I shop for clothes online in Australia?”
Asked ChatGPT
“What are the best online fashion stores in Australia?”
Asked ChatGPT
“What's the best Australian online store for women's dresses?”
Searched Google, AI Overview
“womens clothing online”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“online clothing stores”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Princess Polly or The Iconic more popular in search?
This chart shows how often people search Google for Princess Polly and The Iconic by name. Each line represents a brand's share of searches for all 13 online fashion retailers we track, month by month, from searches in Australia.
Share of searches by month for Princess Polly, The Iconic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On | Uniqlo | Country Road | Princess Polly | The Iconic | Dissh | Aje | ASOS | Meshki | Showpo | Beginning Boutique | Hello Molly | White Fox Boutique |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.5% | 14.5% | 11.9% | 9.7% | 11.9% | 4.4% | 3.6% | 4.4% | 3.6% | 4.4% | 2.4% | 2% | 0.88% |
| Nov 2025 | 25.1% | 13.8% | 13.8% | 9.2% | 13.8% | 5.1% | 4.1% | 3.4% | 3.4% | 3.4% | 2.8% | 1.2% | 0.83% |
| Dec 2025 | 29.6% | 16.3% | 16.3% | 7.3% | 10.9% | 4.9% | 3.3% | 3.3% | 2.2% | 2.2% | 2.2% | 0.98% | 0.66% |
| Jan 2026 | 26.3% | 17.6% | 11.7% | 7.9% | 11.7% | 5.3% | 3.5% | 4.3% | 3.5% | 2.9% | 2.9% | 1.6% | 0.87% |
| Feb 2026 | 22.9% | 18.7% | 12.5% | 10.2% | 10.2% | 4.6% | 3.7% | 4.6% | 3.7% | 3.7% | 2.5% | 1.7% | 0.92% |
| Mar 2026 | 27.4% | 18.5% | 12.3% | 8.3% | 10.1% | 4.5% | 3.7% | 3.7% | 3.7% | 3% | 2.5% | 1.4% | 0.91% |
| Apr 2026 | 23.5% | 19.2% | 15.7% | 8.6% | 10.5% | 4.7% | 3.8% | 3.8% | 3.1% | 3.1% | 1.7% | 1.4% | 0.77% |
| May 2026 | 22.2% | 22.2% | 14.9% | 8.1% | 9.9% | 4.5% | 3.6% | 3.6% | 3.6% | 3% | 2% | 1.3% | 0.89% |
| Jun 2026 | 24.2% | 19.8% | 13.3% | 8.9% | 10.8% | 4% | 4% | 4% | 3.2% | 3.2% | 2.2% | 1.2% | 1.2% |
| Jul 2026 | 21.2% | 21.2% | 11.6% | 9.5% | 11.6% | 4.3% | 3.5% | 5.2% | 3.5% | 3.5% | 2.3% | 1.6% | 1% |
| Aug 2026 | 22.8% | 18.7% | 12.5% | 10.2% | 10.2% | 4.6% | 3.7% | 4.6% | 3.7% | 3.7% | 2.5% | 1.7% | 1.1% |
| Sep 2026 | 24% | 16% | 13.1% | 10.7% | 10.7% | 4.8% | 3.9% | 3.9% | 3.9% | 3.2% | 2.6% | 2.2% | 0.79% |
How has the Princess Polly and The Iconic comparison changed over the last 12 months?
3 findings
- Princess Polly was ahead of The Iconic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Princess Polly’s share of searches among online fashion retailers in Australia moved from 9.7% to 10.7%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, The Iconic’s share of searches among online fashion retailers in Australia moved from 11.9% to 10.7%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for Australia online fashion retailers in September 2026?
2 changes
In September 2026, Princess Polly gained share of searches among online fashion retailers in Australia, from 10.2% to 10.7%.
In September 2026, The Iconic gained share of searches among online fashion retailers in Australia, from 10.2% to 10.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Princess Polly’s and The Iconic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Princess Polly
1 branded search term
- princess polly
The Iconic
1 branded search term
- the iconic
Other head-to-heads among online fashion retailers
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