Brandwave

PocketBook vs reMarkable:Which is more popular?

In September 2026, reMarkable had more branded searches than PocketBook among e-reader brands in Australia. reMarkable had about 2,900 branded searches, while PocketBook had 1,000. reMarkable made up 1.6% of all e-reader brand searches we track, and PocketBook accounted for 0.56%. When we asked ChatGPT and Google AI Overviews about e-reader brands, neither PocketBook nor reMarkable appeared in any of the five answers.

Among e-reader brands in Australia in September 2026

Who do people search for more?

reMarkable, about 3 searches for every 1 for PocketBook

reMarkable 2.9K searchesPocketBook 1K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

PocketBook in 0 of 5reMarkable in 0 of 5

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Top e-reader brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither PocketBook nor reMarkable showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kobo1st
  2. Kindle2nd
  3. Boox3rd
  4. reMarkable–
  5. PocketBook–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kindle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kobo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boox4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • reMarkable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PocketBook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about e-reader brands

5 answers

  • Asked ChatGPT

    “Which e-reader should I buy in Australia?”

    1. 1Kobo
    2. 2Kindle

  • Asked ChatGPT

    “What are the best e-readers?”

    1. 1Kobo
    2. 2Kindle
    3. 3Boox

  • Asked ChatGPT

    “What's the best e-reader for library books?”

    1. 1Kobo
    2. 2Boox
    3. 3Kindle

  • Searched Google, AI Overview

    “e reader”

    1. 1Kindle
    2. 2Kobo
    3. 3Boox

  • Searched Google, AI Overview

    “ereader”

    1. 1Kindle
    2. 2Kobo
    3. 3Boox

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is PocketBook or reMarkable more popular in search?

This chart shows how often people search Google for PocketBook and reMarkable by name. Each line represents a brand's share of searches for all five e-reader brands we track, month by month, from searches in Australia.

PocketBook and reMarkable among e-reader brands in Australia, by month

Share of searches by month for reMarkable, PocketBook. The figures are in the table below the chart.

View monthly share of searches table
MonthKindleKoboBooxreMarkablePocketBook
Oct 202577%15.5%3.8%3.1%0.74%
Nov 202579.8%13.1%3.2%3.2%0.64%
Dec 202580.3%13.2%3.2%2.6%0.64%
Jan 202677.8%15.6%3.1%2.5%0.9%
Feb 202674.2%18.3%3.6%3%0.88%
Mar 202677.4%15.5%3.8%2.5%0.75%
Apr 202674.4%18.2%3.6%3%0.72%
May 202673.7%18.1%4.4%2.9%0.87%
Jun 202678.4%15.7%3.1%2.1%0.62%
Jul 202674.5%18.3%4.5%2%0.72%
Aug 202674.5%18.3%4.5%2%0.72%
Sep 202675%18.4%4.5%1.6%0.56%

How has the PocketBook and reMarkable comparison changed over the last 12 months?

3 findings
  • reMarkable was ahead of PocketBook in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, PocketBook’s share of searches among e-reader brands in Australia moved from 0.74% to 0.56%, and its estimated monthly branded searches moved from 1.3K to 1K.
  • Across the 12 months ending September 2026, reMarkable’s share of searches among e-reader brands in Australia moved from 3.1% to 1.6%, and its estimated monthly branded searches moved from 5.4K to 2.9K.

How did search popularity change for Australia e-reader brands in September 2026?

2 changes

  1. Estimated monthly branded searches for reMarkable in Australia fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026.

  2. Estimated monthly branded searches for PocketBook in Australia fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using PocketBook’s and reMarkable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PocketBook

1 branded search term

  • pocketbook

reMarkable

1 branded search term

  • remarkable 2

How the Brand Demand Index is measured

Other head-to-heads among e-reader brands

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