Boox vs Kobo:Which is more popular?
In September 2026, Kobo had more branded searches than Boox among e-reader brands in Australia. Kobo had about 33,100 branded searches, while Boox had 8,100. Kobo made up 18.4% of all e-reader brand searches we track, and Boox accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about e-reader brands, Kobo appeared in all five answers and Boox in four. Kobo was mentioned before Boox in every answer.
Who do people search for more?
Kobo, about 4 searches for every 1 for Boox
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Top e-reader brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kobo appeared in all five answers. Boox was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kobo was listed before Boox in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Kobo1st
Kindle2nd
Boox3rd
reMarkable–
PocketBook–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kindle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kobo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Boox4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- reMarkable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PocketBook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about e-reader brands
5 answers
Asked ChatGPT
“Which e-reader should I buy in Australia?”
Asked ChatGPT
“What are the best e-readers?”
Asked ChatGPT
“What's the best e-reader for library books?”
Searched Google, AI Overview
“e reader”
Searched Google, AI Overview
“ereader”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Boox or Kobo more popular in search?
This chart shows how often people search Google for Boox and Kobo by name. Each line represents a brand's share of searches for all five e-reader brands we track, month by month, from searches in Australia.
Share of searches by month for Kobo, Boox. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kindle | Kobo | Boox | reMarkable | PocketBook |
|---|---|---|---|---|---|
| Oct 2025 | 77% | 15.5% | 3.8% | 3.1% | 0.74% |
| Nov 2025 | 79.8% | 13.1% | 3.2% | 3.2% | 0.64% |
| Dec 2025 | 80.3% | 13.2% | 3.2% | 2.6% | 0.64% |
| Jan 2026 | 77.8% | 15.6% | 3.1% | 2.5% | 0.9% |
| Feb 2026 | 74.2% | 18.3% | 3.6% | 3% | 0.88% |
| Mar 2026 | 77.4% | 15.5% | 3.8% | 2.5% | 0.75% |
| Apr 2026 | 74.4% | 18.2% | 3.6% | 3% | 0.72% |
| May 2026 | 73.7% | 18.1% | 4.4% | 2.9% | 0.87% |
| Jun 2026 | 78.4% | 15.7% | 3.1% | 2.1% | 0.62% |
| Jul 2026 | 74.5% | 18.3% | 4.5% | 2% | 0.72% |
| Aug 2026 | 74.5% | 18.3% | 4.5% | 2% | 0.72% |
| Sep 2026 | 75% | 18.4% | 4.5% | 1.6% | 0.56% |
How has the Boox and Kobo comparison changed over the last 12 months?
3 findings
- Kobo was ahead of Boox in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boox’s share of searches among e-reader brands in Australia moved from 3.8% to 4.5%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 12 months ending September 2026, Kobo’s share of searches among e-reader brands in Australia moved from 15.5% to 18.4%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
How did search popularity change for Australia e-reader brands in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Boox’s and Kobo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among e-reader brands
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