Brandwave

OurMoneyMarket vs Wisr:Which is more popular?

In September 2026, OurMoneyMarket had more branded searches than Wisr among personal loan lenders in Australia. OurMoneyMarket had about 9,900 branded searches, while Wisr had 6,770. OurMoneyMarket made up 6.8% of all personal loan lender searches we track, and Wisr accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about personal loan lenders, OurMoneyMarket appeared in three of the five answers and Wisr in none.

Among personal loan lenders in Australia in September 2026

Who do people search for more?

OurMoneyMarket, about 46% more searches than Wisr

OurMoneyMarket 9.9K searchesWisr 6.8K searches

Who does AI mention more?

OurMoneyMarket, mentioned in 3 of 5 answers, Wisr in 0

OurMoneyMarket in 3 of 5Wisr in 0 of 5

Who does AI recommend more?

OurMoneyMarket, the only one of the two named

OurMoneyMarket first in 3Wisr never named

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Top personal loan lenders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OurMoneyMarket was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Wisr did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OurMoneyMarket1st
  2. NOW Finance2nd
  3. ING3rd
  4. Harmoney4th
  5. Latitude Financial–
  6. MoneyMe–
  7. Plenti–
  8. Wisr–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NOW Finance3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OurMoneyMarket3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ING3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Harmoney2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plenti1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Latitude Financial0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MoneyMe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wisr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about personal loan lenders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is OurMoneyMarket or Wisr more popular in search?

This chart shows how often people search Google for OurMoneyMarket and Wisr by name. Each line represents a brand's share of searches for all eight personal loan lenders we track, month by month, from searches in Australia.

OurMoneyMarket and Wisr among personal loan lenders in Australia, by month

Share of searches by month for OurMoneyMarket, Wisr. The figures are in the table below the chart.

View monthly share of searches table
MonthLatitude FinancialMoneyMePlentiHarmoneyNOW FinanceOurMoneyMarketWisrING
Oct 202528.3%17.1%17.1%11.4%9.3%7.6%6.4%2.8%
Nov 202537.4%15.6%15.6%10.4%8.5%5.7%4.7%2%
Dec 202543.5%12.3%15.1%10%8.2%5.5%3.8%1.6%
Jan 202641.1%11.5%14%9.4%9.4%7.7%5.2%1.8%
Feb 202638.3%12.9%15.8%10.5%8.6%7%4.8%2.1%
Mar 202635.4%14.6%17.8%9.7%9.7%6.5%4.4%1.9%
Apr 202636.7%15.1%15.1%10.1%10.1%6.7%4.6%1.6%
May 202641%14%14%9.3%9.3%6.2%4.3%1.8%
Jun 202637%15.2%18.6%8.3%8.3%6.8%3.8%2%
Jul 202633.5%13.5%20.2%9%9%7.4%5%2.2%
Aug 202633.1%16.4%16.4%10.9%8.9%7.3%4.9%2.1%
Sep 202637.2%15.3%15.3%10.2%8.4%6.8%4.7%2%

How has the OurMoneyMarket and Wisr comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia personal loan lenders in September 2026?

1 change
  1. Estimated monthly branded searches for Wisr in Australia fell 18.5% over 12 measured months, from 8.3K to 6.8K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using OurMoneyMarket’s and Wisr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OurMoneyMarket

1 branded search term

  • ourmoneymarket

Wisr

2 branded search terms

  • wisr
  • wisr personal loan

How the Brand Demand Index is measured

Other head-to-heads among personal loan lenders

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