Metagenics vs Nature's Way:Which is more popular?
In September 2026, Metagenics and Nature's Way were level in searches among probiotic brands in Australia, with an estimated 1K branded searches each, at 2.6% of the total each. When we asked ChatGPT and Google AI Overviews about probiotic brands, Nature's Way appeared in one of the five answers and Metagenics in none.
Who do people search for more?
Metagenics and Nature's Way are searched for about as often as each other.
Who does AI mention more?
Nature's Way, mentioned in 1 of 5 answers, Metagenics in 0
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Top probiotic brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nature's Way was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Metagenics did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Life-Space4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BioCeuticals1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blackmores1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Inner Health1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Nature's Way1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yakult0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BioGaia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Metagenics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Activia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about probiotic brands
5 answers
Asked ChatGPT
“Which probiotic should I take in Australia?”
Asked ChatGPT
“What are the best probiotic brands in Australia?”
Asked ChatGPT
“What's the best probiotic for gut health?”
Searched Google, AI Overview
“probiotics”
Searched Google, AI Overview
“probiotic”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Metagenics or Nature's Way more popular in search?
This chart shows how often people search Google for Metagenics and Nature's Way by name. Each line represents a brand's share of searches for all nine probiotic brands we track, month by month, from searches in Australia.
Share of searches by month for Metagenics, Nature's Way. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yakult | Life-Space | BioGaia | BioCeuticals | Blackmores | Inner Health | Metagenics | Nature's Way | Activia |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.6% | 18.5% | 6.7% | 6.7% | 4.5% | 4.5% | 2.5% | 3.6% | 2.5% |
| Nov 2025 | 51.1% | 18.6% | 6.8% | 5.4% | 5.4% | 4.5% | 2% | 3.7% | 2.5% |
| Dec 2025 | 48.5% | 21.6% | 6.2% | 6.2% | 5.2% | 4.3% | 2.4% | 3.3% | 2.4% |
| Jan 2026 | 48.8% | 21.9% | 5.1% | 6.5% | 5.1% | 4.3% | 2.4% | 3.5% | 2.4% |
| Feb 2026 | 51.5% | 18.8% | 6.8% | 6.8% | 4.6% | 3.7% | 2.5% | 2.8% | 2.5% |
| Mar 2026 | 47.9% | 21.5% | 7.7% | 6.4% | 4.2% | 4.2% | 2.3% | 3.4% | 2.3% |
| Apr 2026 | 49.2% | 17.9% | 7.9% | 6.5% | 4.3% | 5.2% | 3.5% | 3.5% | 2% |
| May 2026 | 54% | 16.1% | 7.1% | 5.8% | 3.9% | 4.6% | 3.2% | 3.2% | 2.1% |
| Jun 2026 | 49% | 17.9% | 9.7% | 6.5% | 4.3% | 4.3% | 2.4% | 3.5% | 2.4% |
| Jul 2026 | 47.1% | 21.1% | 9.4% | 6.2% | 4.2% | 4.2% | 2.3% | 3.4% | 2.3% |
| Aug 2026 | 46.9% | 21% | 9.3% | 6.2% | 4.1% | 4.1% | 2.6% | 3.4% | 2.3% |
| Sep 2026 | 47.5% | 21.3% | 9.5% | 5% | 5% | 4.2% | 2.6% | 2.6% | 2.3% |
Nature's Way sells other things too, so only its searches that name this product count here, like “natures way probiotic”.
How has the Metagenics and Nature's Way comparison changed over the last 12 months?
3 findings
- Metagenics was ahead of Nature's Way in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Metagenics’ share of searches among probiotic brands in Australia moved from 2.5% to 2.6%, and its estimated monthly branded searches moved from 880 to 1K.
- Across the 12 months ending September 2026, Nature's Way’s share of searches among probiotic brands in Australia moved from 3.6% to 2.6%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for Australia probiotic brands in September 2026?
2 changes
In September 2026, Nature's Way lost share of searches among probiotic brands in Australia, from 3.4% to 2.6%.
In September 2026, Metagenics rose from 8th to 7th among probiotic brands in Australia.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Metagenics’ and Nature's Way’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Metagenics
1 branded search term
- metagenics probiotic
Nature's Way
1 branded search term
- natures way probiotic
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