Brandwave

How popular isActivia?

In September 2026, people searched for Activia by name about 880 times in Australia, about the same as the previous year. These searches made up 2.3% of all Australia probiotic brand searches, placing Activia ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about probiotic brands, Activia did not appear in any of the answers.

Search and AI answers in September 2026

Activia is the ninth most searched of 9 competitors and not listed in any AI answer.

  1. YakultShare of searches 47.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Life-SpaceShare of searches 21.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. BioGaiaShare of searches 9.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. BioCeuticalsShare of searches 5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. ActiviaShare of searches 2.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top probiotic brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Activia did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Life-Space1st
  2. Inner Health2nd
  3. Blackmores3rd
  4. Nature's Way3rd
  5. BioCeuticals5th
  6. Yakult–
  7. BioGaia–
  8. Metagenics–
  9. Activia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Life-Space4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BioCeuticals1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blackmores1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Inner Health1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nature's Way1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yakult0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BioGaia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Metagenics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Activia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about probiotic brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which probiotic brands compete with Activia?

Activia against probiotic brands in Australia, by month

Share of searches by month for Yakult, Life-Space, BioGaia, BioCeuticals, Blackmores, Inner Health, Metagenics, Nature's Way, Activia. The figures are in the table below the chart.

View monthly share of searches table
MonthYakultLife-SpaceBioGaiaBioCeuticalsBlackmoresInner HealthMetagenicsNature's WayActivia
Oct 202550.6%18.5%6.7%6.7%4.5%4.5%2.5%3.6%2.5%
Nov 202551.1%18.6%6.8%5.4%5.4%4.5%2%3.7%2.5%
Dec 202548.5%21.6%6.2%6.2%5.2%4.3%2.4%3.3%2.4%
Jan 202648.8%21.9%5.1%6.5%5.1%4.3%2.4%3.5%2.4%
Feb 202651.5%18.8%6.8%6.8%4.6%3.7%2.5%2.8%2.5%
Mar 202647.9%21.5%7.7%6.4%4.2%4.2%2.3%3.4%2.3%
Apr 202649.2%17.9%7.9%6.5%4.3%5.2%3.5%3.5%2%
May 202654%16.1%7.1%5.8%3.9%4.6%3.2%3.2%2.1%
Jun 202649%17.9%9.7%6.5%4.3%4.3%2.4%3.5%2.4%
Jul 202647.1%21.1%9.4%6.2%4.2%4.2%2.3%3.4%2.3%
Aug 202646.9%21%9.3%6.2%4.1%4.1%2.6%3.4%2.3%
Sep 202647.5%21.3%9.5%5%5%4.2%2.6%2.6%2.3%

  1. 1.Yakult

    47.5%

    Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Life-Space

    21.3%

    Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.BioGaia

    9.5%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.BioCeuticals

    5%

    Held 4th. 1.9K estimated branded searches, -20.8% vs prior month. Share -1.2 points.

  5. 5.Blackmores

    5%

    Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.8 points.

  6. 6.Inner Health

    4.2%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Metagenics

    2.6%

    Moved from 8th to 7th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Nature's Way

    2.6%

    Moved from 7th to 8th. 1K estimated branded searches, -23.1% vs prior month. Share -0.7 points.

  9. 9.Activia

    2.3%

    Held 9th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

BioCeuticals, Blackmores and Nature's Way sell other things too, so only their searches that name this product count here, like “bioceuticals probiotic”.

Compare popularity between Activia and its closest rivals

Every comparison with Activia

8 comparisons

How has branded search demand for Activia changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Activia in Australia held steady at 880.
  • Across the 12 months ending September 2026, Activia fell from 8th to 9th among probiotic brands in Australia.

How did search popularity change for Australia probiotic brands in September 2026?

6 changes

  1. In September 2026, Blackmores gained share of searches among probiotic brands in Australia, from 4.1% to 5%.

  2. In September 2026, Yakult gained share of searches among probiotic brands in Australia, from 46.9% to 47.5%.

  3. In September 2026, BioCeuticals lost share of searches among probiotic brands in Australia, from 6.2% to 5%.

  4. In September 2026, Nature's Way lost share of searches among probiotic brands in Australia, from 3.4% to 2.6%.

  5. In September 2026, Metagenics rose from 8th to 7th among probiotic brands in Australia.

  6. Estimated monthly branded searches for BioGaia in Australia rose 50% over 12 measured months, from 2.4K to 3.6K in September 2026.

How are Activia’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Activia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • activia

How the Brand Demand Index is measured

Who owns Activia?

Activia is owned by Danone. Brandwave does not track any other brands owned by Danone.

Do you work for Activia? To request corrections or removal please contact us via our support page and we will be happy to assist.

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