Mercedes-Benz vs Toyota:Which is more popular?
In September 2026, Toyota had more branded searches than Mercedes-Benz among car brands in Australia. Toyota had about 743,000 branded searches, while Mercedes-Benz had 74,000. Toyota made up 11.4% of all car brand searches we track, and Mercedes-Benz accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about car brands, Toyota appeared in all five answers and Mercedes-Benz in one. Toyota was mentioned before Mercedes-Benz in every answer.
Who do people search for more?
Toyota, about 10 searches for every 1 for Mercedes-Benz
Who does AI mention more?
Toyota, mentioned in every answer we collected
Who does AI recommend more?
Toyota, named ahead of Mercedes-Benz in every answer
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Top car brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Toyota appeared in all five answers. Mercedes-Benz was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Toyota was listed before Mercedes-Benz in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hyundai5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BYD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ford3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mazda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tesla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Honda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Suzuki2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mercedes-Benz1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about car brands
5 answers
Asked ChatGPT
“Which car should I buy in Australia?”
Asked ChatGPT
“What are the most reliable car brands in Australia?”
Asked ChatGPT
“What is the best SUV to buy in Australia?”
Searched Google, AI Overview
“car brands”
Searched Google, AI Overview
“new car”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Mercedes-Benz or Toyota more popular in search?
This chart shows how often people search Google for Mercedes-Benz and Toyota by name. Each line represents a brand's share of searches for all 57 car brands we track, month by month, from searches in Australia.
Share of searches by month for Toyota, Mercedes-Benz. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toyota | BYD | Mitsubishi | Mazda | Kia | Tesla | Ford | Hyundai | Subaru | Honda | Nissan | Porsche | Zeekr | Geely | Suzuki | Mercedes-Benz |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 13.4% | 4.6% | 4.9% | 5.3% | 5% | 3.7% | 4.9% | 4.3% | 4% | 3.1% | 3.3% | 3% | 0.69% | 0.48% | 3% | 1.3% |
| Nov 2025 | 13.2% | 4.8% | 5.2% | 5.5% | 4.9% | 3.3% | 4.9% | 4.1% | 3.7% | 3.2% | 3.6% | 3.1% | 0.72% | 0.52% | 2.7% | 1.3% |
| Dec 2025 | 13.4% | 4.5% | 5.2% | 5.3% | 5% | 3.2% | 4.7% | 4.2% | 3.9% | 3.5% | 3.3% | 2.9% | 0.76% | 0.53% | 2.8% | 1.4% |
| Jan 2026 | 13.6% | 4.9% | 5.3% | 5.8% | 5.4% | 3.1% | 4.8% | 4.5% | 3.9% | 3.1% | 3.3% | 2.6% | 0.81% | 0.57% | 3% | 1.3% |
| Feb 2026 | 13.1% | 4.9% | 4.9% | 5.4% | 5.4% | 3.3% | 4.5% | 4.1% | 3.9% | 3.2% | 3.3% | 2.7% | 0.86% | 0.91% | 2.8% | 1.4% |
| Mar 2026 | 11.8% | 9.8% | 4.6% | 5.1% | 5.1% | 6% | 3.6% | 3.8% | 3.3% | 2.7% | 2.8% | 2.6% | 1.6% | 1.3% | 2.3% | 1.1% |
| Apr 2026 | 11.6% | 9% | 4.6% | 4.5% | 4.9% | 5.4% | 3.9% | 3.7% | 3.1% | 2.9% | 2.9% | 2.5% | 2.5% | 1.5% | 2.5% | 1.3% |
| May 2026 | 12.1% | 7% | 5.1% | 5.2% | 4.7% | 3.8% | 4.4% | 3.8% | 3.4% | 3.1% | 3% | 2.9% | 2.2% | 1.4% | 2.6% | 1.3% |
| Jun 2026 | 12.3% | 6.3% | 4.6% | 5% | 4.9% | 3.6% | 4.5% | 4.1% | 3.7% | 3.1% | 2.9% | 2.7% | 1.8% | 1.6% | 2.6% | 1.4% |
| Jul 2026 | 12.5% | 6% | 4.2% | 5.4% | 5% | 3.5% | 4.1% | 4.1% | 3.6% | 3.2% | 2.9% | 2.8% | 1.8% | 1.6% | 2.5% | 1.4% |
| Aug 2026 | 12.5% | 5.9% | 4.2% | 5.5% | 4.8% | 3.8% | 4.3% | 3.8% | 3.7% | 3.2% | 3.2% | 2.8% | 2% | 1.9% | 2.6% | 1.4% |
| Sep 2026 | 11.4% | 6.5% | 5.7% | 4.8% | 4.6% | 4.3% | 4.2% | 3.5% | 3.4% | 3.1% | 3% | 2.8% | 2.5% | 2.4% | 2.4% | 1.1% |
How has the Mercedes-Benz and Toyota comparison changed over the last 12 months?
3 findings
- Toyota was ahead of Mercedes-Benz in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mercedes-Benz’s share of searches among car brands in Australia moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 89.4K to 74K.
- Across the 12 months ending September 2026, Toyota’s share of searches among car brands in Australia moved from 13.4% to 11.4%, and its estimated monthly branded searches moved from 947K to 743K.
How did search popularity change for Australia car brands in September 2026?
2 changes
In September 2026, Toyota lost share of searches among car brands in Australia, from 12.5% to 11.4%.
In September 2026, Mercedes-Benz fell from 22nd to 25th among car brands in Australia.
How are branded searches counted?
28 search terms
Brandwave collects information about searches that people make online using Mercedes-Benz’s and Toyota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mercedes-Benz
8 branded search terms
- mercedes-benz
- mercedes-benz amg
- mercedes-benz c class
- mercedes-benz cars
- mercedes-benz e class
- mercedes-benz eqs
- mercedes-benz g class
- mercedes-benz gle
Toyota
20 branded search terms
- camry
- corolla
- hilux
- land cruiser
- prius
- rav4
- toyota
- toyota camry
- toyota cars
- toyota chr
- toyota corolla
- toyota highlander
- toyota hilux
- toyota kluger
- toyota land cruiser
- toyota prado
- toyota rav4
- toyota supra
- toyota yaris
- yaris
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