McVitie's vs Tim Tam:Which is more popular?
In September 2026, Tim Tam had more branded searches than McVitie's among biscuit brands in Australia. Tim Tam had about 40,500 branded searches, while McVitie's had 1,900. Tim Tam made up 36.7% of all biscuit brand searches we track, and McVitie's accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about biscuit brands, Tim Tam appeared in three of the four answers and McVitie's in none.
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Top biscuit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Tim Tam was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. McVitie's did not appear in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tim Tam3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Arnott's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Oreo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Byron Bay Cookies0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
McVitie's0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lotus Biscoff0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kez's Kitchen0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about biscuit brands
4 answers
Asked ChatGPT
“What are the most popular biscuits in Australia?”
Asked ChatGPT
“Which biscuit brand is the best in Australia?”
Asked ChatGPT
“What are the best Australian cookies?”
Searched Google, AI Overview
“biscuits”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“cookies”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is McVitie's or Tim Tam more popular in search?
This chart shows how often people search Google for McVitie's and Tim Tam by name. Each line represents a brand's share of searches for all seven biscuit brands we track, month by month, from searches in Australia.
Share of searches by month for Tim Tam, McVitie's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tim Tam | Arnott's | Oreo | Byron Bay Cookies | McVitie's | Lotus Biscoff | Kez's Kitchen |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.2% | 31.5% | 28.2% | 8.4% | 1.1% | 1.3% | 1.1% |
| Nov 2025 | 42% | 31.4% | 12.6% | 10.3% | 1.1% | 1.6% | 1.1% |
| Dec 2025 | 45.8% | 29.7% | 11.2% | 9.2% | 1.2% | 1.8% | 1.2% |
| Jan 2026 | 35.6% | 36.8% | 13% | 8.7% | 1.4% | 3.1% | 1.4% |
| Feb 2026 | 46.6% | 28.5% | 13.9% | 6.2% | 1.2% | 2.3% | 1.2% |
| Mar 2026 | 36.6% | 35.4% | 16.4% | 7.3% | 1.2% | 1.7% | 1.4% |
| Apr 2026 | 29.2% | 47.8% | 13% | 5.8% | 1.7% | 1.7% | 0.88% |
| May 2026 | 35.1% | 32% | 15.7% | 12.8% | 1.6% | 1.6% | 1.1% |
| Jun 2026 | 36.7% | 33.5% | 16.4% | 9% | 1.5% | 1.7% | 1.2% |
| Jul 2026 | 36.8% | 35.6% | 13.5% | 9% | 2.2% | 1.7% | 1.2% |
| Aug 2026 | 37.6% | 34.3% | 16.9% | 7.5% | 1.4% | 1.2% | 0.99% |
| Sep 2026 | 36.7% | 33.5% | 16.4% | 9% | 1.7% | 1.5% | 1.2% |
How has the McVitie's and Tim Tam comparison changed over the last 12 months?
3 findings
- Tim Tam was ahead of McVitie's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, McVitie's’ share of searches among biscuit brands in Australia moved from 1.1% to 1.7%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
- Across the 12 months ending September 2026, Tim Tam’s share of searches among biscuit brands in Australia moved from 28.2% to 36.7%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for Australia biscuit brands in September 2026?
2 changes
In September 2026, Tim Tam lost share of searches among biscuit brands in Australia, from 37.6% to 36.7%.
Estimated monthly branded searches for McVitie's in Australia rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using McVitie's’ and Tim Tam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among biscuit brands
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