Brandwave

Maserati vs Peugeot:Which is more popular?

In September 2026, Peugeot had more branded searches than Maserati among car brands in Australia. Peugeot had about 39,800 branded searches, while Maserati had 32,400. Peugeot made up 0.61% of all car brand searches we track, and Maserati accounted for 0.5%. When we asked ChatGPT and Google AI Overviews about car brands, Maserati and Peugeot each appeared in one of the five answers.

Among car brands in Australia in September 2026

Who do people search for more?

Peugeot, about 23% more searches than Maserati

Peugeot 39.8K searchesMaserati 32.4K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Maserati in 1 of 5Peugeot in 1 of 5

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Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Maserati and Peugeot were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Hyundai2nd
  3. BYD3rd
  4. Honda4th
  5. Kia5th
  6. Ford6th
  7. Mazda7th
  8. Suzuki8th
  9. +5 more
  10. Maserati14th
  11. Peugeot15th
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hyundai5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BYD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ford3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mazda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tesla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Peugeot1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maserati1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+7 more

See every answer about car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Maserati or Peugeot more popular in search?

This chart shows how often people search Google for Maserati and Peugeot by name. Each line represents a brand's share of searches for all 57 car brands we track, month by month, from searches in Australia.

Maserati and Peugeot among car brands in Australia, by month

Share of searches by month for Peugeot, Maserati. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaBYDMitsubishiMazdaKiaTeslaFordHyundaiSubaruHondaNissanPorscheZeekrGeelySuzukiPeugeotMaserati
Oct 202513.4%4.6%4.9%5.3%5%3.7%4.9%4.3%4%3.1%3.3%3%0.69%0.48%3%0.46%0.54%
Nov 202513.2%4.8%5.2%5.5%4.9%3.3%4.9%4.1%3.7%3.2%3.6%3.1%0.72%0.52%2.7%0.48%0.58%
Dec 202513.4%4.5%5.2%5.3%5%3.2%4.7%4.2%3.9%3.5%3.3%2.9%0.76%0.53%2.8%0.52%0.53%
Jan 202613.6%4.9%5.3%5.8%5.4%3.1%4.8%4.5%3.9%3.1%3.3%2.6%0.81%0.57%3%0.46%0.47%
Feb 202613.1%4.9%4.9%5.4%5.4%3.3%4.5%4.1%3.9%3.2%3.3%2.7%0.86%0.91%2.8%0.5%0.51%
Mar 202611.8%9.8%4.6%5.1%5.1%6%3.6%3.8%3.3%2.7%2.8%2.6%1.6%1.3%2.3%0.46%0.42%
Apr 202611.6%9%4.6%4.5%4.9%5.4%3.9%3.7%3.1%2.9%2.9%2.5%2.5%1.5%2.5%0.45%0.46%
May 202612.1%7%5.1%5.2%4.7%3.8%4.4%3.8%3.4%3.1%3%2.9%2.2%1.4%2.6%0.47%0.46%
Jun 202612.3%6.3%4.6%5%4.9%3.6%4.5%4.1%3.7%3.1%2.9%2.7%1.8%1.6%2.6%0.49%0.49%
Jul 202612.5%6%4.2%5.4%5%3.5%4.1%4.1%3.6%3.2%2.9%2.8%1.8%1.6%2.5%0.48%0.5%
Aug 202612.5%5.9%4.2%5.5%4.8%3.8%4.3%3.8%3.7%3.2%3.2%2.8%2%1.9%2.6%0.49%0.47%
Sep 202611.4%6.5%5.7%4.8%4.6%4.3%4.2%3.5%3.4%3.1%3%2.8%2.5%2.4%2.4%0.61%0.5%

How has the Maserati and Peugeot comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Peugeot took it in March 2026, Maserati took it in April 2026, Peugeot took it in May 2026, Maserati took it in June 2026, Peugeot took it in August 2026.
  • Across the 12 months ending September 2026, Maserati’s share of searches among car brands in Australia moved from 0.54% to 0.5%, and its estimated monthly branded searches moved from 38.2K to 32.4K.
  • Across the 12 months ending September 2026, Peugeot’s share of searches among car brands in Australia moved from 0.46% to 0.61%, and its estimated monthly branded searches moved from 32.5K to 39.8K.

How did search popularity change for Australia car brands in September 2026?

2 changes
  1. In September 2026, Maserati rose from 47th to 44th among car brands in Australia.

  2. In September 2026, Peugeot rose from 46th to 43rd among car brands in Australia.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Maserati’s and Peugeot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Maserati

6 branded search terms

  • maserati
  • maserati cars
  • maserati ghibli
  • maserati granturismo
  • maserati grecale
  • maserati levante

Peugeot

6 branded search terms

  • peugeot
  • peugeot 208
  • peugeot 3008
  • peugeot 308
  • peugeot 5008
  • peugeot cars

How the Brand Demand Index is measured

Other head-to-heads among car brands

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