Brandwave

Mahindra vs Volvo:Which is more popular?

In September 2026, Volvo had more branded searches than Mahindra among car brands in Australia. Volvo had about 30,000 branded searches, while Mahindra had 25,300. Volvo made up 0.46% of all car brand searches we track, and Mahindra accounted for 0.39%. When we asked ChatGPT and Google AI Overviews about car brands, Volvo appeared in one of the five answers and Mahindra in none.

Among car brands in Australia in September 2026

Who do people search for more?

Volvo, about 19% more searches than Mahindra

Volvo 30K searchesMahindra 25.3K searches

Who does AI mention more?

Volvo, mentioned in 1 of 5 answers, Mahindra in 0

Volvo in 1 of 5Mahindra in 0 of 5

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Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Volvo was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Mahindra did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Hyundai2nd
  3. BYD3rd
  4. Honda4th
  5. Kia5th
  6. Ford6th
  7. Mazda7th
  8. Suzuki8th
  9. +6 more
  10. Volvo15th
  11. +1 more
  12. Mahindra–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hyundai5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BYD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ford3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mazda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tesla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Volvo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mahindra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+7 more

See every answer about car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Mahindra or Volvo more popular in search?

This chart shows how often people search Google for Mahindra and Volvo by name. Each line represents a brand's share of searches for all 57 car brands we track, month by month, from searches in Australia.

Mahindra and Volvo among car brands in Australia, by month

Share of searches by month for Volvo, Mahindra. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaBYDMitsubishiMazdaKiaTeslaFordHyundaiSubaruHondaNissanPorscheZeekrGeelySuzukiVolvoMahindra
Oct 202513.4%4.6%4.9%5.3%5%3.7%4.9%4.3%4%3.1%3.3%3%0.69%0.48%3%0.51%0.54%
Nov 202513.2%4.8%5.2%5.5%4.9%3.3%4.9%4.1%3.7%3.2%3.6%3.1%0.72%0.52%2.7%0.45%0.46%
Dec 202513.4%4.5%5.2%5.3%5%3.2%4.7%4.2%3.9%3.5%3.3%2.9%0.76%0.53%2.8%0.48%0.51%
Jan 202613.6%4.9%5.3%5.8%5.4%3.1%4.8%4.5%3.9%3.1%3.3%2.6%0.81%0.57%3%0.53%0.51%
Feb 202613.1%4.9%4.9%5.4%5.4%3.3%4.5%4.1%3.9%3.2%3.3%2.7%0.86%0.91%2.8%0.54%0.47%
Mar 202611.8%9.8%4.6%5.1%5.1%6%3.6%3.8%3.3%2.7%2.8%2.6%1.6%1.3%2.3%0.54%0.44%
Apr 202611.6%9%4.6%4.5%4.9%5.4%3.9%3.7%3.1%2.9%2.9%2.5%2.5%1.5%2.5%0.52%0.37%
May 202612.1%7%5.1%5.2%4.7%3.8%4.4%3.8%3.4%3.1%3%2.9%2.2%1.4%2.6%0.61%0.36%
Jun 202612.3%6.3%4.6%5%4.9%3.6%4.5%4.1%3.7%3.1%2.9%2.7%1.8%1.6%2.6%0.54%0.32%
Jul 202612.5%6%4.2%5.4%5%3.5%4.1%4.1%3.6%3.2%2.9%2.8%1.8%1.6%2.5%0.47%0.36%
Aug 202612.5%5.9%4.2%5.5%4.8%3.8%4.3%3.8%3.7%3.2%3.2%2.8%2%1.9%2.6%0.52%0.39%
Sep 202611.4%6.5%5.7%4.8%4.6%4.3%4.2%3.5%3.4%3.1%3%2.8%2.5%2.4%2.4%0.46%0.39%

How has the Mahindra and Volvo comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Volvo took it in January 2026.
  • Across the 12 months ending September 2026, Mahindra’s share of searches among car brands in Australia moved from 0.54% to 0.39%, and its estimated monthly branded searches moved from 38.1K to 25.3K.
  • Across the 12 months ending September 2026, Volvo’s share of searches among car brands in Australia moved from 0.51% to 0.46%, and its estimated monthly branded searches moved from 36K to 30K.

How did search popularity change for Australia car brands in September 2026?

2 changes
  1. In September 2026, Mahindra rose from 51st to 49th among car brands in Australia.

  2. In September 2026, Volvo fell from 43rd to 46th among car brands in Australia.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Mahindra’s and Volvo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mahindra

5 branded search terms

  • mahindra
  • mahindra cars
  • mahindra pik up
  • mahindra scorpio
  • mahindra thar

Volvo

2 branded search terms

  • volvo
  • volvo cars

How the Brand Demand Index is measured

Other head-to-heads among car brands

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