Brandwave

Lotus Biscoff vs Tim Tam:Which is more popular?

In September 2026, Tim Tam had more branded searches than Lotus Biscoff among biscuit brands in Australia. Tim Tam had about 40,500 branded searches, while Lotus Biscoff had 1,600. Tim Tam made up 36.7% of all biscuit brand searches we track, and Lotus Biscoff accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about biscuit brands, Tim Tam appeared in three of the four answers and Lotus Biscoff in none.

Among biscuit brands in Australia in September 2026

Who do people search for more?

Tim Tam, about 25 searches for every 1 for Lotus Biscoff

Tim Tam 40.5K searchesLotus Biscoff 1.6K searches

Who does AI mention more?

Tim Tam, mentioned in 3 of 4 answers, Lotus Biscoff in 0

Tim Tam in 3 of 4Lotus Biscoff in 0 of 4

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Top biscuit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tim Tam was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Lotus Biscoff did not appear in any of the four answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tim Tam3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Arnott's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Oreo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Byron Bay Cookies0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • McVitie's0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lotus Biscoff0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kez's Kitchen0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about biscuit brands

4 answers

  • Asked ChatGPT

    “What are the most popular biscuits in Australia?”

    1. 1Tim Tam
    2. 2Arnott's

  • Asked ChatGPT

    “Which biscuit brand is the best in Australia?”

    1. 1Arnott's
    2. 2Tim Tam

  • Asked ChatGPT

    “What are the best Australian cookies?”

    1. 1Tim Tam

  • Searched Google, AI Overview

    “biscuits”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “cookies”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

    Is Lotus Biscoff or Tim Tam more popular in search?

    This chart shows how often people search Google for Lotus Biscoff and Tim Tam by name. Each line represents a brand's share of searches for all seven biscuit brands we track, month by month, from searches in Australia.

    Lotus Biscoff and Tim Tam among biscuit brands in Australia, by month

    Share of searches by month for Tim Tam, Lotus Biscoff. The figures are in the table below the chart.

    View monthly share of searches table
    MonthTim TamArnott'sOreoByron Bay CookiesMcVitie'sLotus BiscoffKez's Kitchen
    Oct 202528.2%31.5%28.2%8.4%1.1%1.3%1.1%
    Nov 202542%31.4%12.6%10.3%1.1%1.6%1.1%
    Dec 202545.8%29.7%11.2%9.2%1.2%1.8%1.2%
    Jan 202635.6%36.8%13%8.7%1.4%3.1%1.4%
    Feb 202646.6%28.5%13.9%6.2%1.2%2.3%1.2%
    Mar 202636.6%35.4%16.4%7.3%1.2%1.7%1.4%
    Apr 202629.2%47.8%13%5.8%1.7%1.7%0.88%
    May 202635.1%32%15.7%12.8%1.6%1.6%1.1%
    Jun 202636.7%33.5%16.4%9%1.5%1.7%1.2%
    Jul 202636.8%35.6%13.5%9%2.2%1.7%1.2%
    Aug 202637.6%34.3%16.9%7.5%1.4%1.2%0.99%
    Sep 202636.7%33.5%16.4%9%1.7%1.5%1.2%

    How has the Lotus Biscoff and Tim Tam comparison changed over the last 12 months?

    3 findings
    • Tim Tam was ahead of Lotus Biscoff in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Lotus Biscoff’s share of searches among biscuit brands in Australia moved from 1.3% to 1.5%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
    • Across the 12 months ending September 2026, Tim Tam’s share of searches among biscuit brands in Australia moved from 28.2% to 36.7%, and its estimated monthly branded searches held steady at 40.5K.

    How did search popularity change for Australia biscuit brands in September 2026?

    2 changes

    1. In September 2026, Tim Tam lost share of searches among biscuit brands in Australia, from 37.6% to 36.7%.

    2. Estimated monthly branded searches for Lotus Biscoff in Australia fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Lotus Biscoff’s and Tim Tam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Lotus Biscoff

    1 branded search term

    • lotus biscoff

    Tim Tam

    1 branded search term

    • tim tam

    How the Brand Demand Index is measured

    Other head-to-heads among biscuit brands

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