Land Rover vs Lexus:Which is more popular?
In September 2026, Land Rover and Lexus were level in searches among car brands in Australia, with an estimated 106K versus 101K branded searches, at 1.6% of the total each. When we asked ChatGPT and Google AI Overviews about car brands, Lexus appeared in two of the five answers and Land Rover in none.
Who do people search for more?
Land Rover, about 5% more searches than Lexus
Who does AI mention more?
Lexus, mentioned in 2 of 5 answers, Land Rover in 0
Who does AI recommend more?
Lexus, the only one of the two named
Follow Land Rover vs Lexus and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top car brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lexus was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Land Rover did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hyundai5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BYD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ford3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mazda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tesla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Honda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Suzuki2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Land Rover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car brands
5 answers
Asked ChatGPT
“Which car should I buy in Australia?”
Asked ChatGPT
“What are the most reliable car brands in Australia?”
Asked ChatGPT
“What is the best SUV to buy in Australia?”
Searched Google, AI Overview
“car brands”
Searched Google, AI Overview
“new car”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Land Rover or Lexus more popular in search?
This chart shows how often people search Google for Land Rover and Lexus by name. Each line represents a brand's share of searches for all 57 car brands we track, month by month, from searches in Australia.
Share of searches by month for Land Rover, Lexus. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toyota | BYD | Mitsubishi | Mazda | Kia | Tesla | Ford | Hyundai | Subaru | Honda | Nissan | Porsche | Zeekr | Geely | Suzuki | Land Rover | Lexus |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 13.4% | 4.6% | 4.9% | 5.3% | 5% | 3.7% | 4.9% | 4.3% | 4% | 3.1% | 3.3% | 3% | 0.69% | 0.48% | 3% | 1.7% | 1.4% |
| Nov 2025 | 13.2% | 4.8% | 5.2% | 5.5% | 4.9% | 3.3% | 4.9% | 4.1% | 3.7% | 3.2% | 3.6% | 3.1% | 0.72% | 0.52% | 2.7% | 1.8% | 1.5% |
| Dec 2025 | 13.4% | 4.5% | 5.2% | 5.3% | 5% | 3.2% | 4.7% | 4.2% | 3.9% | 3.5% | 3.3% | 2.9% | 0.76% | 0.53% | 2.8% | 1.9% | 1.6% |
| Jan 2026 | 13.6% | 4.9% | 5.3% | 5.8% | 5.4% | 3.1% | 4.8% | 4.5% | 3.9% | 3.1% | 3.3% | 2.6% | 0.81% | 0.57% | 3% | 1.7% | 1.6% |
| Feb 2026 | 13.1% | 4.9% | 4.9% | 5.4% | 5.4% | 3.3% | 4.5% | 4.1% | 3.9% | 3.2% | 3.3% | 2.7% | 0.86% | 0.91% | 2.8% | 1.7% | 1.5% |
| Mar 2026 | 11.8% | 9.8% | 4.6% | 5.1% | 5.1% | 6% | 3.6% | 3.8% | 3.3% | 2.7% | 2.8% | 2.6% | 1.6% | 1.3% | 2.3% | 1.5% | 1.4% |
| Apr 2026 | 11.6% | 9% | 4.6% | 4.5% | 4.9% | 5.4% | 3.9% | 3.7% | 3.1% | 2.9% | 2.9% | 2.5% | 2.5% | 1.5% | 2.5% | 1.6% | 1.4% |
| May 2026 | 12.1% | 7% | 5.1% | 5.2% | 4.7% | 3.8% | 4.4% | 3.8% | 3.4% | 3.1% | 3% | 2.9% | 2.2% | 1.4% | 2.6% | 1.5% | 1.6% |
| Jun 2026 | 12.3% | 6.3% | 4.6% | 5% | 4.9% | 3.6% | 4.5% | 4.1% | 3.7% | 3.1% | 2.9% | 2.7% | 1.8% | 1.6% | 2.6% | 1.6% | 1.5% |
| Jul 2026 | 12.5% | 6% | 4.2% | 5.4% | 5% | 3.5% | 4.1% | 4.1% | 3.6% | 3.2% | 2.9% | 2.8% | 1.8% | 1.6% | 2.5% | 1.7% | 1.6% |
| Aug 2026 | 12.5% | 5.9% | 4.2% | 5.5% | 4.8% | 3.8% | 4.3% | 3.8% | 3.7% | 3.2% | 3.2% | 2.8% | 2% | 1.9% | 2.6% | 1.7% | 1.7% |
| Sep 2026 | 11.4% | 6.5% | 5.7% | 4.8% | 4.6% | 4.3% | 4.2% | 3.5% | 3.4% | 3.1% | 3% | 2.8% | 2.5% | 2.4% | 2.4% | 1.6% | 1.6% |
How has the Land Rover and Lexus comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Lexus took it in May 2026, Land Rover took it in June 2026.
- Across the 12 months ending September 2026, Land Rover’s share of searches among car brands in Australia moved from 1.7% to 1.6%, and its estimated monthly branded searches moved from 119K to 106K.
- Across the 12 months ending September 2026, Lexus’ share of searches among car brands in Australia moved from 1.4% to 1.6%, and its estimated monthly branded searches moved from 96.3K to 101K.
How did search popularity change for Australia car brands in September 2026?
2 changes
In September 2026, Lexus rose from 20th to 19th among car brands in Australia.
Estimated monthly branded searches for Land Rover in Australia fell 10.8% over 12 measured months, from 119K to 106K in September 2026.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Land Rover’s and Lexus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Land Rover
6 branded search terms
- land rover
- land rover defender
- land rover discovery
- land rover evoque
- range rover
- range rover sport
Lexus
9 branded search terms
- lexus
- lexus cars
- lexus es
- lexus is
- lexus lx
- lexus nx
- lexus rx
- lexus rz
- lexus ux
Other head-to-heads among car brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.