Lamborghini vs Zeekr:Which is more popular?
In September 2026, Zeekr had more branded searches than Lamborghini among car brands in Australia. Zeekr had about 161,000 branded searches, while Lamborghini had 124,000. Zeekr made up 2.5% of all car brand searches we track, and Lamborghini accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about car brands, Lamborghini appeared in one of the five answers and Zeekr in none.
Who do people search for more?
Zeekr, about 30% more searches than Lamborghini
Who does AI mention more?
Lamborghini, mentioned in 1 of 5 answers, Zeekr in 0
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Top car brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lamborghini was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Zeekr did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hyundai5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BYD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ford3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mazda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tesla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Honda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Lamborghini1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zeekr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car brands
5 answers
Asked ChatGPT
“Which car should I buy in Australia?”
Asked ChatGPT
“What are the most reliable car brands in Australia?”
Asked ChatGPT
“What is the best SUV to buy in Australia?”
Searched Google, AI Overview
“car brands”
Searched Google, AI Overview
“new car”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Lamborghini or Zeekr more popular in search?
This chart shows how often people search Google for Lamborghini and Zeekr by name. Each line represents a brand's share of searches for all 57 car brands we track, month by month, from searches in Australia.
Share of searches by month for Zeekr, Lamborghini. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toyota | BYD | Mitsubishi | Mazda | Kia | Tesla | Ford | Hyundai | Subaru | Honda | Nissan | Porsche | Zeekr | Geely | Suzuki | Lamborghini |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 13.4% | 4.6% | 4.9% | 5.3% | 5% | 3.7% | 4.9% | 4.3% | 4% | 3.1% | 3.3% | 3% | 0.69% | 0.48% | 3% | 1.9% |
| Nov 2025 | 13.2% | 4.8% | 5.2% | 5.5% | 4.9% | 3.3% | 4.9% | 4.1% | 3.7% | 3.2% | 3.6% | 3.1% | 0.72% | 0.52% | 2.7% | 1.9% |
| Dec 2025 | 13.4% | 4.5% | 5.2% | 5.3% | 5% | 3.2% | 4.7% | 4.2% | 3.9% | 3.5% | 3.3% | 2.9% | 0.76% | 0.53% | 2.8% | 2.1% |
| Jan 2026 | 13.6% | 4.9% | 5.3% | 5.8% | 5.4% | 3.1% | 4.8% | 4.5% | 3.9% | 3.1% | 3.3% | 2.6% | 0.81% | 0.57% | 3% | 1.8% |
| Feb 2026 | 13.1% | 4.9% | 4.9% | 5.4% | 5.4% | 3.3% | 4.5% | 4.1% | 3.9% | 3.2% | 3.3% | 2.7% | 0.86% | 0.91% | 2.8% | 1.9% |
| Mar 2026 | 11.8% | 9.8% | 4.6% | 5.1% | 5.1% | 6% | 3.6% | 3.8% | 3.3% | 2.7% | 2.8% | 2.6% | 1.6% | 1.3% | 2.3% | 1.6% |
| Apr 2026 | 11.6% | 9% | 4.6% | 4.5% | 4.9% | 5.4% | 3.9% | 3.7% | 3.1% | 2.9% | 2.9% | 2.5% | 2.5% | 1.5% | 2.5% | 1.7% |
| May 2026 | 12.1% | 7% | 5.1% | 5.2% | 4.7% | 3.8% | 4.4% | 3.8% | 3.4% | 3.1% | 3% | 2.9% | 2.2% | 1.4% | 2.6% | 1.8% |
| Jun 2026 | 12.3% | 6.3% | 4.6% | 5% | 4.9% | 3.6% | 4.5% | 4.1% | 3.7% | 3.1% | 2.9% | 2.7% | 1.8% | 1.6% | 2.6% | 1.9% |
| Jul 2026 | 12.5% | 6% | 4.2% | 5.4% | 5% | 3.5% | 4.1% | 4.1% | 3.6% | 3.2% | 2.9% | 2.8% | 1.8% | 1.6% | 2.5% | 1.6% |
| Aug 2026 | 12.5% | 5.9% | 4.2% | 5.5% | 4.8% | 3.8% | 4.3% | 3.8% | 3.7% | 3.2% | 3.2% | 2.8% | 2% | 1.9% | 2.6% | 1.8% |
| Sep 2026 | 11.4% | 6.5% | 5.7% | 4.8% | 4.6% | 4.3% | 4.2% | 3.5% | 3.4% | 3.1% | 3% | 2.8% | 2.5% | 2.4% | 2.4% | 1.9% |
How has the Lamborghini and Zeekr comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Zeekr took it in April 2026, Lamborghini took it in June 2026, Zeekr took it in July 2026.
- Across the 12 months ending September 2026, Lamborghini’s share of searches among car brands in Australia held steady at 1.9%, and its estimated monthly branded searches moved from 135K to 124K.
- Across the 12 months ending September 2026, Zeekr’s share of searches among car brands in Australia moved from 0.69% to 2.5%, and its estimated monthly branded searches moved from 48.8K to 161K.
How did search popularity change for Australia car brands in September 2026?
1 change
In September 2026, Zeekr overtook Suzuki and Volkswagen to rank 13th among car brands in Australia, with 2.5% of the searches.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Lamborghini’s and Zeekr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lamborghini
6 branded search terms
- lamborghini
- lamborghini aventador
- lamborghini cars
- lamborghini huracan
- lamborghini revuelto
- lamborghini urus
Zeekr
3 branded search terms
- zeekr
- zeekr cars
- zeekr x
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