Brandwave

Ksubi vs Represent:Which is more popular?

In September 2026, Ksubi had more branded searches than Represent among streetwear brands in Australia. Ksubi had about 12,100 branded searches, while Represent had 2,400. Ksubi made up 10.8% of all streetwear brand searches we track, and Represent accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about streetwear brands, Ksubi appeared in three of the five answers and Represent in two. Ksubi was mentioned before Represent in three out of five answers.

Among streetwear brands in Australia in September 2026

Who do people search for more?

Ksubi, about 5 searches for every 1 for Represent

Ksubi 12.1K searchesRepresent 2.4K searches

Who does AI mention more?

Ksubi, mentioned in 3 of 5 answers, Represent in 2

Ksubi in 3 of 5Represent in 2 of 5

Who does AI recommend more?

Ksubi, named ahead of Represent in 3 of 5 answers

Ksubi first in 3Represent first in 2

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Top streetwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ksubi was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Represent was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ksubi was listed before Represent in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stüssy1st
  2. Carhartt WIP2nd
  3. Ksubi3rd
  4. Represent4th
  5. Butter Goods5th
  6. Kith6th
  7. Corteiz7th
  8. Thrills7th
  9. Fear of God Essentials9th
  10. I Love Ugly–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Carhartt WIP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stüssy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ksubi3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kith2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Represent2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Butter Goods1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corteiz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fear of God Essentials1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thrills1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • I Love Ugly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about streetwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Ksubi or Represent more popular in search?

This chart shows how often people search Google for Ksubi and Represent by name. Each line represents a brand's share of searches for all 11 streetwear brands we track, month by month, from searches in Australia.

Ksubi and Represent among streetwear brands in Australia, by month

Share of searches by month for Ksubi, Represent. The figures are in the table below the chart.

View monthly share of searches table
MonthStüssyI Love UglyKsubiButter GoodsCorteizKithCarhartt WIPFear of God EssentialsThrillsRepresentHuffer
Oct 202539.6%11.8%11.8%6.4%7.9%7.9%5.3%2.8%2.8%2.3%1.3%
Nov 202533%22%9.9%8.1%6.6%5.4%3.6%2.9%2.9%4.4%1.3%
Dec 202534.5%12.6%12.6%8.4%6.9%6.9%4.6%3.7%4.6%3.7%1.4%
Jan 202636.7%11%13.4%6%7.3%7.3%4.9%4%4%4%1.4%
Feb 202639.5%11.8%11.8%6.4%7.9%7.9%4.3%3.5%3.5%2.3%1.2%
Mar 202639.5%14.4%11.8%6.4%6.4%6.4%4.3%4.3%2.8%2.3%1.3%
Apr 202641.9%12.5%12.5%6.9%6.9%5.6%3.7%3.7%2.5%2.5%1.4%
May 202634.9%12.8%12.8%8.5%7%8.5%3.8%4.7%2.5%2.5%2.1%
Jun 202631.6%14.1%11.5%7.7%6.3%7.7%5.2%5.2%2.8%5.2%2.8%
Jul 202633.5%15%12.2%8.2%6.7%6.7%4.5%4.5%2.4%4.5%1.9%
Aug 202640.8%18.3%10%6.7%5.4%5.4%3.6%3.6%2.4%2.4%1.3%
Sep 202644.2%13.2%10.8%7.2%5.9%5.9%3.2%3.2%3.2%2.1%0.89%

How has the Ksubi and Represent comparison changed over the last 12 months?

3 findings
  • Ksubi was ahead of Represent in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ksubi’s share of searches among streetwear brands in Australia moved from 11.8% to 10.8%, and its estimated monthly branded searches held steady at 12.1K.
  • Across the 12 months ending September 2026, Represent’s share of searches among streetwear brands in Australia moved from 2.3% to 2.1%, and its estimated monthly branded searches held steady at 2.4K.

How did search popularity change for Australia streetwear brands in September 2026?

3 changes

  1. In September 2026, Thrills overtook Represent to rank 9th among streetwear brands in Australia, with 3.2% of the searches.

  2. In September 2026, Ksubi gained share of searches among streetwear brands in Australia, from 10% to 10.8%.

  3. Represent’s share of searches among streetwear brands in Australia has lost ground for 3 months in a row, from 5.2% to 2.1% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ksubi’s and Represent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ksubi

1 branded search term

  • ksubi

Represent

1 branded search term

  • represent clothing

How the Brand Demand Index is measured

Other head-to-heads among streetwear brands

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