Streetwear brands in Australia:Which are most popular?

Name: Streetwear brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Stüssy was the most searched streetwear brand in Australia, accounting for 44.2% of all searches among the 11 brands we track. When we checked with ChatGPT and Google AI Overviews, Carhartt WIP was mentioned most often, in four of the five answers. Stüssy was recommended most often, coming first in two out of five responses.

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Top streetwear brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Carhartt WIP was mentioned most often, in four of the five answers. Stüssy was recommended most often, coming first in two out of five answers. Carhartt WIP was second, and Ksubi was third. I Love Ugly, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Carhartt WIP	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Stüssy	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Ksubi	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Kith	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Represent	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Butter Goods	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Corteiz	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Fear of God Essentials	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Thrills	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
I Love Ugly	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Huffer	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Carhartt WIP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stüssy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ksubi3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kith2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Represent2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Butter Goods1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Corteiz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fear of God Essentials1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thrills1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
I Love Ugly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Huffer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about streetwear brands

5 answers

Asked ChatGPT
“Which streetwear brand should I buy in Australia?”
1. 1Stüssy
2. 2Carhartt WIP
3. 3Ksubi
Asked ChatGPT
“What are the best streetwear brands?”
1. 1Stüssy
2. 2Carhartt WIP
3. 3Kith
4. 4Corteiz
5. 5Fear of God Essentials
6. 6Represent
Asked ChatGPT
“Which streetwear brand makes the best hoodies?”
1. 1Represent
2. 2Stüssy
3. 3Carhartt WIP
Searched Google, AI Overview
“streetwear”
1. 1Ksubi
2. 2Thrills
Searched Google, AI Overview
“streetwear brands”
1. 1Butter Goods
2. 2Ksubi
3. 3Carhartt WIP
4. 4Kith

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which streetwear brands do people search for most?

This chart shows how often people search Google for each streetwear brand by name. Each line represents a brand's share of searches for all 11 streetwear brands we track, month by month, from searches in Australia.

Share of searches among streetwear brands in Australia, by month

Month	Stüssy	I Love Ugly	Ksubi	Butter Goods	Corteiz	Kith	Carhartt WIP	Fear of God Essentials	Thrills	Represent	Huffer
Oct 2025	39.6%	11.8%	11.8%	6.4%	7.9%	7.9%	5.3%	2.8%	2.8%	2.3%	1.3%
Nov 2025	33%	22%	9.9%	8.1%	6.6%	5.4%	3.6%	2.9%	2.9%	4.4%	1.3%
Dec 2025	34.5%	12.6%	12.6%	8.4%	6.9%	6.9%	4.6%	3.7%	4.6%	3.7%	1.4%
Jan 2026	36.7%	11%	13.4%	6%	7.3%	7.3%	4.9%	4%	4%	4%	1.4%
Feb 2026	39.5%	11.8%	11.8%	6.4%	7.9%	7.9%	4.3%	3.5%	3.5%	2.3%	1.2%
Mar 2026	39.5%	14.4%	11.8%	6.4%	6.4%	6.4%	4.3%	4.3%	2.8%	2.3%	1.3%
Apr 2026	41.9%	12.5%	12.5%	6.9%	6.9%	5.6%	3.7%	3.7%	2.5%	2.5%	1.4%
May 2026	34.9%	12.8%	12.8%	8.5%	7%	8.5%	3.8%	4.7%	2.5%	2.5%	2.1%
Jun 2026	31.6%	14.1%	11.5%	7.7%	6.3%	7.7%	5.2%	5.2%	2.8%	5.2%	2.8%
Jul 2026	33.5%	15%	12.2%	8.2%	6.7%	6.7%	4.5%	4.5%	2.4%	4.5%	1.9%
Aug 2026	40.8%	18.3%	10%	6.7%	5.4%	5.4%	3.6%	3.6%	2.4%	2.4%	1.3%
Sep 2026	44.2%	13.2%	10.8%	7.2%	5.9%	5.9%	3.2%	3.2%	3.2%	2.1%	0.89%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Stüssy	44.2%	49.5K	0%	+3.4 points
2, held 2nd	I Love Ugly	13.2%	14.8K	-33.3%	-5.1 points
3, held 3rd	Ksubi	10.8%	12.1K	0%	+0.8 points
4, held 4th	Butter Goods	7.2%	8.1K	0%	+0.6 points
5, held 5th	Corteiz	5.9%	6.6K	0%	+0.5 points
6, held 6th	Kith	5.9%	6.6K	0%	+0.5 points
7, held 7th	Carhartt WIP	3.2%	3.6K	-18.2%	-0.4 points
8, held 8th	Fear of God Essentials	3.2%	3.6K	-18.2%	-0.4 points
9, moved from 10th to 9th	Thrills	3.2%	3.6K	+24.1%	+0.8 pointsmoved from 10th to 9th
10, moved from 9th to 10th	Represent	2.1%	2.4K	-17.2%	-0.2 pointsmoved from 9th to 10th
11, held 11th	Huffer	0.89%	1K	-37.5%	-0.4 points

1.Stüssy
44.2%
Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +3.4 points.
2.I Love Ugly
13.2%
Held 2nd. 14.8K estimated branded searches, -33.3% vs prior month. Share -5.1 points.
3.Ksubi
10.8%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.8 points.
4.Butter Goods
7.2%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
5.Corteiz
5.9%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.5 points.
6.Kith
5.9%
Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share +0.5 points.
7.Carhartt WIP
3.2%
Held 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
8.Fear of God Essentials
3.2%
Held 8th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
9.Thrills
3.2%
Moved from 10th to 9th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.8 points.
10.Represent
2.1%
Moved from 9th to 10th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.2 points.
11.Huffer
0.89%
Held 11th. 1K estimated branded searches, -37.5% vs prior month. Share -0.4 points.

Which brand is most popular in search among streetwear brands in Australia?

11 brands

In September 2026, Stüssy was the most searched among streetwear brands in Australia, with an estimated 49.5K branded searches, 44.2% of all searches for the 11 we track. I Love Ugly is in 2nd place, 31 percentage points behind at 13.2%.

Australia streetwear brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Stüssy	39.6% → 44.2%	44.2%Sep 2026	31.6%Jun 2026	1st
I Love Ugly	11.8% → 13.2%	22%Nov 2025	11%Jan 2026	2nd
Ksubi	11.8% → 10.8%	13.4%Jan 2026	9.9%Nov 2025	3rd
Butter Goods	6.4% → 7.2%	8.5%May 2026	6%Jan 2026	6th → 4th
Corteiz	7.9% → 5.9%	7.9%Oct 2025	5.4%Aug 2026	4th → 5th
Kith	7.9% → 5.9%	8.5%May 2026	5.4%Nov 2025	5th → 6th
Carhartt WIP	5.3% → 3.2%	5.3%Oct 2025	3.2%Sep 2026	7th
Fear of God Essentials	2.8% → 3.2%	5.2%Jun 2026	2.8%Oct 2025	8th
Thrills	2.8% → 3.2%	4.6%Dec 2025	2.4%Aug 2026	9th
Represent	2.3% → 2.1%	5.2%Jun 2026	2.1%Sep 2026	10th
Huffer	1.3% → 0.89%	2.8%Jun 2026	0.89%Sep 2026	11th

Each finding as a sentence

Across the 12 months ending September 2026, Stüssy’s share of searches among streetwear brands in Australia increased from 39.6% to 44.2%.
Across the 12 months ending September 2026, I Love Ugly’s share of searches among streetwear brands in Australia increased from 11.8% to 13.2%.
Across the 12 months ending September 2026, Ksubi’s share of searches among streetwear brands in Australia decreased from 11.8% to 10.8%.
Across the 12 months ending September 2026, Butter Goods’ share of searches among streetwear brands in Australia increased from 6.4% to 7.2%.
Across the 12 months ending September 2026, Corteiz’s share of searches among streetwear brands in Australia decreased from 7.9% to 5.9%.
Across the 12 months ending September 2026, Kith’s share of searches among streetwear brands in Australia decreased from 7.9% to 5.9%.
Across the 12 months ending September 2026, Carhartt WIP’s share of searches among streetwear brands in Australia decreased from 5.3% to 3.2%.
Across the 12 months ending September 2026, Stüssy’s share of searches among streetwear brands in Australia peaked at 44.2% in September 2026 and was lowest at 31.6% in June 2026.
Across the 12 months ending September 2026, I Love Ugly’s share of searches among streetwear brands in Australia peaked at 22% in November 2025 and was lowest at 11% in January 2026.
Across the 12 months ending September 2026, Ksubi’s share of searches among streetwear brands in Australia peaked at 13.4% in January 2026 and was lowest at 9.9% in November 2025.
Across the 12 months ending September 2026, Butter Goods’ share of searches among streetwear brands in Australia peaked at 8.5% in May 2026 and was lowest at 6% in January 2026.
Across the 12 months ending September 2026, Corteiz’s share of searches among streetwear brands in Australia peaked at 7.9% in October 2025 and was lowest at 5.4% in August 2026.
Across the 12 months ending September 2026, Kith’s share of searches among streetwear brands in Australia peaked at 8.5% in May 2026 and was lowest at 5.4% in November 2025.
Across the 12 months ending September 2026, Fear of God Essentials’ share of searches among streetwear brands in Australia peaked at 5.2% in June 2026 and was lowest at 2.8% in October 2025.
Across the 12 months ending September 2026, Thrills’ share of searches among streetwear brands in Australia peaked at 4.6% in December 2025 and was lowest at 2.4% in August 2026.
Across the 12 months ending September 2026, Represent’s share of searches among streetwear brands in Australia peaked at 5.2% in June 2026 and was lowest at 2.1% in September 2026.
Across the 12 months ending September 2026, Huffer’s share of searches among streetwear brands in Australia peaked at 2.8% in June 2026 and was lowest at 0.89% in September 2026.
Across the 12 months ending September 2026, Butter Goods rose from 6th to 4th among streetwear brands in Australia.
Across the 12 months ending September 2026, Corteiz fell from 4th to 5th among streetwear brands in Australia.
Across the 12 months ending September 2026, Kith fell from 5th to 6th among streetwear brands in Australia.
Across the 12 months ending September 2026, Fear of God Essentials, Thrills, Represent and Huffer held steady: their share of searches among streetwear brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia streetwear brands in September 2026?

8 changes

In September 2026, Thrills overtook Represent to rank 9th among streetwear brands in Australia, with 3.2% of the searches.
In September 2026, Stüssy gained share of searches among streetwear brands in Australia, from 40.8% to 44.2%.
In September 2026, Ksubi gained share of searches among streetwear brands in Australia, from 10% to 10.8%.
In September 2026, Butter Goods gained share of searches among streetwear brands in Australia, from 6.7% to 7.2%.
In September 2026, I Love Ugly lost share of searches among streetwear brands in Australia, from 18.3% to 13.2%.
Represent’s share of searches among streetwear brands in Australia has lost ground for 3 months in a row, from 5.2% to 2.1% in September 2026.
Carhartt WIP’s share of searches among streetwear brands in Australia has lost ground for 3 months in a row, from 5.2% to 3.2% in September 2026.
Fear of God Essentials’ share of searches among streetwear brands in Australia has lost ground for 3 months in a row, from 5.2% to 3.2% in September 2026.

How are branded searches counted for streetwear brands?

11 search terms

Each brand's share of searches among streetwear brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.