Kopparberg vs Willie Smith's:Which is more popular?
In September 2026, Kopparberg had more branded searches than Willie Smith's among cider brands in Australia. Kopparberg had about 1,600 branded searches, while Willie Smith's had 480. Kopparberg made up 7.6% of all cider brand searches we track, and Willie Smith's accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about cider brands, Willie Smith's appeared in three of the four answers and Kopparberg in none.
Who do people search for more?
Kopparberg, about 3 searches for every 1 for Willie Smith's
Who does AI mention more?
Willie Smith's, mentioned in 3 of 4 answers, Kopparberg in 0
Who does AI recommend more?
Willie Smith's, the only one of the two named
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Top cider brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Willie Smith's was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Kopparberg did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Somersby1st
Strongbow2nd- Willie Smith's3rd
Mercury Cider4th
Rekorderlig5th
Bulmers6th- Kopparberg–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Somersby3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Strongbow3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Willie Smith's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Rekorderlig2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Mercury Cider2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bulmers1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kopparberg0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about cider brands
4 answers
Asked ChatGPT
“What's the best cider in Australia?”
Asked ChatGPT
“Which Australian cider brands are worth trying?”
Asked ChatGPT
“What are the most popular cider brands in Australia?”
Searched Google, AI Overview
“cider”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best cider australia”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Kopparberg or Willie Smith's more popular in search?
This chart shows how often people search Google for Kopparberg and Willie Smith's by name. Each line represents a brand's share of searches for all seven cider brands we track, month by month, from searches in Australia.
Share of searches by month for Kopparberg, Willie Smith's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Somersby | Rekorderlig | Mercury Cider | Kopparberg | Strongbow | Bulmers | Willie Smith's |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.1% | 8.2% | 8.2% | 6.9% | 5.6% | 3.8% | 3.1% |
| Nov 2025 | 60.9% | 9.6% | 8.1% | 8.1% | 6.5% | 4.4% | 2.4% |
| Dec 2025 | 50.2% | 14.9% | 10% | 10% | 6.6% | 5.4% | 3% |
| Jan 2026 | 55.8% | 10.7% | 10.7% | 9% | 5.6% | 4.1% | 4.1% |
| Feb 2026 | 59.4% | 9.6% | 9.6% | 9.6% | 6% | 3.5% | 2.3% |
| Mar 2026 | 58.6% | 9.5% | 9.5% | 9.5% | 5.9% | 4.3% | 2.8% |
| Apr 2026 | 57.6% | 9.3% | 11% | 9.3% | 5.8% | 4.2% | 2.8% |
| May 2026 | 59.6% | 9.6% | 9.6% | 7.8% | 6% | 4.3% | 2.9% |
| Jun 2026 | 60.9% | 11.7% | 9.8% | 6.2% | 5.4% | 3.6% | 2.4% |
| Jul 2026 | 59.4% | 11.4% | 9.6% | 7.8% | 6% | 3.5% | 2.3% |
| Aug 2026 | 54.8% | 13.3% | 10.5% | 8.8% | 7.2% | 3.3% | 2.2% |
| Sep 2026 | 57.6% | 13.8% | 9% | 7.6% | 6.2% | 3.4% | 2.3% |
How has the Kopparberg and Willie Smith's comparison changed over the last 12 months?
3 findings
- Kopparberg was ahead of Willie Smith's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kopparberg’s share of searches among cider brands in Australia moved from 6.9% to 7.6%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, Willie Smith's’ share of searches among cider brands in Australia moved from 3.1% to 2.3%, and its estimated monthly branded searches moved from 720 to 480.
How did search popularity change for Australia cider brands in September 2026?
2 changes
In September 2026, Kopparberg lost share of searches among cider brands in Australia, from 8.8% to 7.6%.
Estimated monthly branded searches for Willie Smith's in Australia fell 33.3% over 12 measured months, from 720 to 480 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kopparberg’s and Willie Smith's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kopparberg
1 branded search term
- kopparberg
Willie Smith's
1 branded search term
- willie smiths cider
Other head-to-heads among cider brands
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