Brandwave

Kobo vs PocketBook:Which is more popular?

In September 2026, Kobo had more branded searches than PocketBook among e-reader brands in Australia. Kobo had about 33,100 branded searches, while PocketBook had 1,000. Kobo made up 18.4% of all e-reader brand searches we track, and PocketBook accounted for 0.56%. When we asked ChatGPT and Google AI Overviews about e-reader brands, Kobo appeared in all five answers and PocketBook in none.

Among e-reader brands in Australia in September 2026

Who do people search for more?

Kobo, about 33 searches for every 1 for PocketBook

Kobo 33.1K searchesPocketBook 1K searches

Who does AI mention more?

Kobo, mentioned in every answer we collected

Kobo in 5 of 5PocketBook in 0 of 5

Who does AI recommend more?

Kobo, the only one of the two named

Kobo first in 5PocketBook never named

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Top e-reader brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kobo appeared in all five answers. PocketBook did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kobo1st
  2. Kindle2nd
  3. Boox3rd
  4. reMarkable–
  5. PocketBook–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kindle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kobo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boox4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • reMarkable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PocketBook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about e-reader brands

5 answers

  • Asked ChatGPT

    “Which e-reader should I buy in Australia?”

    1. 1Kobo
    2. 2Kindle

  • Asked ChatGPT

    “What are the best e-readers?”

    1. 1Kobo
    2. 2Kindle
    3. 3Boox

  • Asked ChatGPT

    “What's the best e-reader for library books?”

    1. 1Kobo
    2. 2Boox
    3. 3Kindle

  • Searched Google, AI Overview

    “e reader”

    1. 1Kindle
    2. 2Kobo
    3. 3Boox

  • Searched Google, AI Overview

    “ereader”

    1. 1Kindle
    2. 2Kobo
    3. 3Boox

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Kobo or PocketBook more popular in search?

This chart shows how often people search Google for Kobo and PocketBook by name. Each line represents a brand's share of searches for all five e-reader brands we track, month by month, from searches in Australia.

Kobo and PocketBook among e-reader brands in Australia, by month

Share of searches by month for Kobo, PocketBook. The figures are in the table below the chart.

View monthly share of searches table
MonthKindleKoboBooxreMarkablePocketBook
Oct 202577%15.5%3.8%3.1%0.74%
Nov 202579.8%13.1%3.2%3.2%0.64%
Dec 202580.3%13.2%3.2%2.6%0.64%
Jan 202677.8%15.6%3.1%2.5%0.9%
Feb 202674.2%18.3%3.6%3%0.88%
Mar 202677.4%15.5%3.8%2.5%0.75%
Apr 202674.4%18.2%3.6%3%0.72%
May 202673.7%18.1%4.4%2.9%0.87%
Jun 202678.4%15.7%3.1%2.1%0.62%
Jul 202674.5%18.3%4.5%2%0.72%
Aug 202674.5%18.3%4.5%2%0.72%
Sep 202675%18.4%4.5%1.6%0.56%

How has the Kobo and PocketBook comparison changed over the last 12 months?

3 findings
  • Kobo was ahead of PocketBook in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kobo’s share of searches among e-reader brands in Australia moved from 15.5% to 18.4%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
  • Across the 12 months ending September 2026, PocketBook’s share of searches among e-reader brands in Australia moved from 0.74% to 0.56%, and its estimated monthly branded searches moved from 1.3K to 1K.

How did search popularity change for Australia e-reader brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Kobo in Australia rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

  2. Estimated monthly branded searches for PocketBook in Australia fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kobo’s and PocketBook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kobo

1 branded search term

  • kobo

PocketBook

1 branded search term

  • pocketbook

How the Brand Demand Index is measured

Other head-to-heads among e-reader brands

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